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Statement of Work – ChatGPT Ads Management

Deploying native product feeds, conversational intent bidding, and AI-native campaign structures to reach buyers during active generative search.

By agreeing to this Statement of Work (SOW), both parties consent to the terms and conditions outlined herein and in the accompanying “Contract” specific to your project, pertaining to the Services to be performed under this SOW.

Last Updated: October 9, 2026

Term

This SOW commences on the subscription, payment, or acceptance date specified in your invoice or scope request and continues until all services are performed and deliverables provided by Virtually(Creative), unless terminated earlier per the Contract. Expiration or termination of the Contract does not terminate this SOW; all applicable terms and conditions of the Contract remain in effect until this SOW concludes.

Project Description

Virtually(Creative) provides ChatGPT Ads Management Services across three tailored retainer packages: Pilot, Conversational Scale, and Enterprise Feed & AI Ops. Each package enables businesses to appear natively within generative AI conversations, prompt recommendations, and intent-driven searches.

Scope of Services

Pilot Package ($500/month)

Best for service businesses testing conversational AI advertising for the first time.

  • Campaign structure setup inside ChatGPT advertising environments.
  • Basic intent keyword and prompt mapping.
  • AI-assisted ad response copywriting and message variations.
  • Conversion tracking setup for key outcomes (form views, bookings, inquiries).
  • Monthly performance and intent analytics report.

Conversational Scale Package ($1,250/month)

Best for established brands seeking multi-prompt coverage and dedicated landing page alignment.

  • Includes everything in Pilot, plus:
  • Expanded prompt targeting across direct query and competitive intent categories.
  • Server-side conversion tracking & webhook setup for zero-drop-off attribution.
  • Dedicated AI landing page audit & prompt-to-page alignment.
  • Continuous A/B messaging tests and trigger phrase adjustments.
  • Bi-weekly optimization and budget management.

Enterprise Feed & AI Ops Package ($2,500/month)

Best for E-Commerce brands or multi-tier service providers requiring automated product feeds and deep API integration.

  • Includes everything in Conversational Scale, plus:
  • Real-time product feed connection & automated feed management (prices, inventory, variants).
  • Advanced server-to-server (CAPI / Webhook) custom event pipeline build.
  • Competitor intent conquesting and advanced conversational positioning.
  • Custom AI reporting dashboard & monthly strategic strategy call.

Project Specifications

  1. Kick-Off & Intent Analysis: 1-hour discovery session to map audience prompts, buying triggers, and target outcomes.
  2. Infrastructure & Feed Setup: Deploying server-side webhooks, conversion tracking, and product feed links.
  3. Messaging & Response Approval: Presenting conversational responses, ad units, and trigger prompts for client sign-off.
  4. Deployment: Launching campaigns in live conversational environments.
  5. Optimization & Review: Continuous query refinement, feed maintenance, and monthly reporting.

Kick-off Requirements:

  • Approved decision-maker(s).
  • Signed Contract.
  • First payment processed.
  • Scheduled kick-off call.


Timeline Adjustments:

Delays caused by revisions or missed deadlines will necessitate a revised timeline based on Virtually(Creative)’s availability. Additional charges may apply.

Acceptance Criteria

Approval Period:

Clients have 5 business days to review and approve prompt targeting, messaging, and feed configurations. Lack of response within this period constitutes approval (“deemed approval”).

Assumptions and Dependencies

  • All services are provided remotely.
  • Customer pays ad spend or API tokens directly to the advertising platform.
  • Customer must grant access to product feeds, website tracking, and platform ad accounts.

Customer Responsibilities

To ensure a smooth project workflow and timely delivery of the services outlined in this SOW, the following are the Customer’s responsibilities:

  • Platform Access: Providing API access, webhooks, or store platform admin credentials.
  • Feed Integrity: Ensuring inventory, pricing, and product availability data are up to date.
  • Timely Review: Providing feedback on campaign messaging within 5 business days.

Dormancy:

If a project is inactive for 21 business days due to lack of client response, it will be considered dormant and may be subject to restart fees equal to the project’s list price.

Confidentiality & NDA:

A mutual Non-Disclosure Agreement (NDA) is available upon request.

Accessibility

Virtually(Creative) is committed to creating inclusive digital experiences by adhering to WCAG 2.1 AA accessibility best practices wherever possible. Our approach ensures that accessibility is prioritized throughout the design and development process.

We utilize automated tools to assess compliance and address accessibility during implementation. However, Customer input may be required for full remediation, particularly for content or features that require specific business processes.

It is important to note that while Virtually(Creative) strives to make websites as accessible as possible, achieving 100% accessibility compliance may not always be feasible due to limitations in WordPress or other technologies. For certain mandatory business processes, a fully code-level accessible solution may not be possible. Accessibility is an ongoing process, and we aim to provide solutions that maximize inclusivity without compromising essential functionality.

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