A battle-tested project plan to achieve website success.
By agreeing to this Statement of Work (SOW), the parties agree to be bound by the terms and conditions set out in this agreement and the “Contract,” sent with your specific project, concerning the Services to be performed under this SOW.
Last Updated: Nov 16th 2024
The term of this SOW will commence on the subscription, payment, or acceptance date in your generated invoice or scope request. It will continue until all services have been performed and all deliverables delivered by Virtually(Creative) unless terminated earlier under the Contract for the project. Expiration or termination of the Contract will not serve to terminate this SOW. All applicable terms and conditions of the Contract will continue to apply to this SOW until the expiration or termination of this SOW.
Virtually(Creative) shall perform the services described in this SOW, which shall supplement the executed agreement between the parties. This SOW covers professional website services under one of four tiers: Starter, Growth, Premium, or Custom (Bespoke). Each tier includes clearly defined deliverables outlined in the Scope of Services section below.
For Starter Websites ($550+):
Virtually(Creative) will build a single-page scrolling website using a premium pre-selected WordPress template.
•Minimal customization to fonts, colors, and logos to align with your existing branding.
•Basic hosting setup and site launch.
•Mobile responsiveness and basic SEO setup (meta tags, sitemap).
Customer is responsible for providing all content via the Content Snare Request system. Design changes beyond basic branding (e.g., layout updates, additional functionality) will be subject to a change request fee of $220/hr CAD.
For Growth Websites ($1,250+):
Virtually(Creative) will build up to 5 custom-designed pages using WordPress and Elementor Pro.
•Intermediate SEO setup (keywords, image optimization, speed enhancements).
•Scalable hosting with SSL certificate setup.
•Custom contact forms and analytics integration (Google Analytics and Search Console).
•Mobile responsiveness for all pages.
Customer must supply all finalized content through the Content Snare Request system. Additional design elements, e-commerce functionality, or out-of-scope requests will incur a change fee of $220/hr CAD.
For Premium Websites ($2,750+):
Virtually(Creative) will build up to 10 pages fully customized for your brand, with advanced features and integrations.
•Unique design tailored to your business needs.
•Integrated AI systems for content and SEO recommendations.
•Advanced blog/portfolio features and enhanced local SEO strategies.
•Secure, scalable hosting with automated backups.
•Optional e-commerce functionality for up to 10 products.
Additional functionality or integrations not covered in this package will be subject to a change request fee of $220/hr CAD.
For Custom (Bespoke) Websites ($5,000+):
Virtually(Creative) will deliver a highly tailored WordPress website built from the ground up based on in-depth consultation.
•Includes up to 25 custom-designed pages as part of the initial project scope. Additional pages may be added at an agreed-upon rate or via batch import using automated tools (if applicable).
•Fully customized design and layout, with tailored animations, interactive elements, and immersive user experiences.
•Integration of AI-driven tools for advanced content and SEO optimization.
•Enterprise-grade e-commerce functionality and third-party API integrations, as needed.
•Advanced local and technical SEO implementation.
•Premium hosting on a high-performance, secure server with automated backups and performance monitoring.
•Comprehensive post-launch support for up to 3 months.
For sites requiring more than 25 pages, an Additional Scope Request will outline the additional cost and timeline, especially for manually designed or content-intensive pages.
The project breakdown includes the following phases for all tiers:
•Agreement Email & Kick-Off Call: 1-hour call to define project scope.
•Planning: Content request sent to the Customer.
•Development: Build-out of site according to the scope tier.
•First Look & Staging Access: Preliminary review in a secure staging environment.
•Feedback & Revisions: Incorporation of 1-2 rounds of feedback.
•Testing: Rigorous testing for mobile and desktop compatibility.
•Site Acceptance & Pre-Launch Prep: Customer approval before Code Freeze.
•Launch: Final site deployment to production environment.
Kick-off Requirements:
Project commencement requires the following:
•Approved decision-maker(s).
•Signed Contract.
•First payment processed.
•Scheduled kick-off call.
Timeline Adjustments:
Delays caused by revisions or missed deadlines will require a new timeline based on Virtually(Creative)’s availability. Additional charges may apply.
Approval Period:
Customer will have 5 business days to review and approve the site in a staging environment. Beyond this period, the site will be considered approved (“deemed approval”).
Pre-Launch Code Freeze:
A 48-hour code freeze will precede the production launch to ensure proper configuration. No changes will be permitted during this period.
•All services are provided remotely.
•Customer is responsible for domain registration and content submission.
•Dormant projects may incur restart fees after 21 business days of inactivity.
To ensure a smooth project workflow and timely delivery of the services outlined in this SOW, the following are the Customer’s responsibilities:
Content Submission:
The Customer is responsible for submitting all required content (text, images, videos, etc.) via the Content Snare Request system within the timeline specified during the kick-off call.
•For Starter and Growth packages: All content must be submitted before development begins.
•For Premium and Custom (Bespoke) packages: Content may be submitted in phases as agreed upon during project planning.
Failure to meet deadlines for content submission may result in delays and additional fees.
Domain and Hosting:
The Customer is solely responsible for:
•Domain registration and renewal.
For Starter and Growth packages:
•The Customer may choose to use self-provided hosting, but access must be granted to Virtually(Creative) to complete the setup and deployment.
•Hosting with Virtually(Creative) is required if the Customer wants to upgrade to Elementor Pro instead of using the free version included in these tiers.
For Premium and Custom (Bespoke) packages:
•Virtually(Creative) provides secure, scalable hosting as part of the service.
Revisions and Approvals:
The Customer must provide timely feedback and approvals using Pastel, Virtually(Creative)’s feedback platform, to streamline the review process and ensure clarity in requested changes.
•First Feedback Round:
The Customer will receive access to the staging site via Pastel for review and comments. All feedback must be provided through Pastel within 5 business days of receiving the link.
•Final Approval (Site Acceptance):
The Customer must provide final approval of the staging site within 10 business days of receiving the URL for review. Approval must be submitted via Pastel or email.
Failure to provide timely feedback or approvals may result in project dormancy and additional fees. Revisions submitted outside of Pastel or beyond the approved content scope will be treated as out-of-scope work and subject to additional charges as outlined in Section 3 (Scope of Services).
Rescheduling:
The Customer may reschedule the agreed-upon launch date before the Code Freeze period by giving Virtually(Creative) at least 3 business days’ notice. Rescheduling after the Code Freeze may result in additional fees.
Dormancy:
The project will be deemed dormant if there is no response from the Customer within 21 business days of the last communication. Dormant projects may be subject to deprioritization, delays, and a restart fee equal to the project’s list price.
Virtually(Creative) is committed to creating inclusive digital experiences by adhering to WCAG 2.1 AA accessibility best practices wherever possible. Our approach ensures that accessibility is prioritized throughout the design and development process.
We utilize automated tools to assess compliance and address accessibility during implementation. However, Customer input may be required for full remediation, particularly for content or features that require specific business processes.
It is important to note that while Virtually(Creative) strives to make websites as accessible as possible, achieving 100% accessibility compliance may not always be feasible due to limitations in WordPress or other technologies. For certain mandatory business processes, a fully code-level accessible solution may not be possible. Accessibility is an ongoing process, and we aim to provide solutions that maximize inclusivity without compromising essential functionality.
We build websites by people, for people. We believe every project should blend creativity with purpose, resulting in a digital experience that’s not only beautiful but also meaningful.