A comprehensive plan to elevate your social media presence.
By agreeing to this Statement of Work (SOW), both parties consent to the terms and conditions outlined herein and in the accompanying “Contract” specific to your project, pertaining to the Services to be performed under this SOW.
Last Updated: Feb 25, 2025
This SOW commences on the subscription, payment, or acceptance date specified in your invoice or scope request and continues until all services are performed and deliverables provided by Virtually(Creative), unless terminated earlier per the Contract. Expiration or termination of the Contract does not terminate this SOW; all applicable terms and conditions of the Contract remain in effect until this SOW concludes.
Virtually(Creative) will deliver Social Media Management Services under one of three packages—Good, Better, or Best—or a standalone 30-Day Social Media Audit. Each package includes specific deliverables detailed in the Scope of Services below.
Social Media Audit ($750 – 30-Day Analysis)
A thorough evaluation of your current social media presence with actionable insights to improve engagement and performance.
•Platform Analysis: Evaluate existing social media accounts to assess branding, consistency, and effectiveness.
•Audience Insights: Analyze follower demographics, engagement trends, and user behaviors.
•Competitor Benchmarking: Compare performance metrics to competitors and industry benchmarks.
•Content Performance Review: Identify the best-performing content types and areas for improvement.
•Actionable Recommendations: Deliver a custom 30-day action plan with strategic insights and optimization tips.
The Social Media Audit serves as the foundation for long-term success. Clients may choose to continue with one of our management packages after completing the audit.
Good Package ($1,500/month)
For businesses that create their own content but need help with strategy and management.
✅ Social Media Strategy & Scheduling
•Develop a tailored content calendar aligned with your business objectives.
•Schedule posts for optimal engagement across selected platforms.
✅ Content Management & Optimization
•Organize and format client-supplied content for a consistent brand presence.
•Ensure captions, hashtags, and tagging strategies align with best practices.
✅ Analytics & Monthly Reporting
•Provide monthly performance reports with engagement metrics and insights.
•Offer strategic recommendations to optimize content for better results.
Better Package ($3,500/month)
For businesses that want to look amazing without the hassle of content creation.
Includes everything in the Good Package, plus:
✅ Custom Graphics & Branded Images
•Design scroll-stopping visuals that align with your brand’s aesthetic.
•Format and resize images for different platforms to ensure maximum impact.
✅ Trend-Based Strategy Adjustments
•Monitor real-time trends and algorithm changes to optimize content strategy.
•Adjust branding elements and content types based on engagement data.
✅ Dynamic Content Calendar
•Provide an interactive visual content calendar for planning and approval.
•Ensure strategic content distribution across multiple channels.
Best Package ($6,500/month)
For businesses ready to dominate their space with premium content and engagement strategies.
Includes everything in the Better Package, plus:
✅ Professional Video Content Creation
•Plan, script, shoot, and edit high-quality video content (reels, stories, short-form videos).
•Optimize videos for maximum engagement on each platform.
✅ Advanced Engagement Strategies
•Implement targeted audience engagement tactics such as influencer collaborations, giveaways, and strategic partnerships.
•Conduct proactive engagement by interacting with followers and responding to key comments.
✅ Content Repurposing & Multi-Platform Optimization
•Adapt and repurpose content across different social channels to maximize reach.
• Implement cross-platform content distribution strategies.
Paid Social Advertising (Starting at $1,500/month + Ad Spend)
For businesses looking to scale their social reach with paid campaigns.
✅ Ad Strategy & Targeting
•Audience research & segmentation to maximize ad performance.
•Ad placement across Facebook, Instagram, LinkedIn, or TikTok.
✅ Ad Creation & Management
•High-quality ad creatives (static, carousel, video).
•A/B testing to refine and optimize ad performance.
✅ Budget & ROI Optimization
•Daily monitoring to prevent wasted ad spend.
•Campaign adjustments based on live data.
Influencer & UGC (User-Generated Content) Marketing (Custom Pricing)
Leverage influencers and organic content to build brand credibility.
✅ Influencer Matching & Outreach
•Identify & partner with influencers in your niche.
•Manage influencer agreements and deliverables.
✅ UGC Content Strategy
•Encourage customers to create shareable content for your brand.
•Curate & repurpose UGC for authentic social engagement.
✅ Performance Tracking
•Monitor influencer campaign reach, engagement, and conversions.
Community Engagement & Direct Response (Starting at $875/month)
Active social engagement service to strengthen brand presence.
✅ Real-Time Engagement
•Respond to comments, messages, and mentions within 24 hours.
•Increase organic engagement and follower retention.
✅ Reputation Management
•Address customer concerns before they escalate.
•Moderate and respond to reviews on social platforms.
✅ Trend & Sentiment Analysis
•Identify emerging trends and audience sentiment shifts.
Email & SMS Drip Campaigns (Starting at $1,150/month)
Automated email/SMS flows to nurture leads from social interactions.
✅ Custom Drip Sequences
•Develop tailored email & SMS sequences based on customer actions.
•Integrate with CRM tools like HubSpot, ActiveCampaign, or Klaviyo.
✅ Conversion Optimization
•Track and refine messaging for higher conversions.
•A/B test email content for better engagement.
✅ Retargeting & Follow-Ups
•Sync email/SMS campaigns with paid social for seamless retargeting.
1) Kick-Off & Strategy Development
•1-hour kick-off meeting to define business goals, audience targeting, and key brand messages.
•Audit findings (if applicable) are integrated into a refined social media strategy.
2) Content Planning & Approval
•Good Package: Client provides content; our team schedules and optimizes it.
•Better & Best Packages: Our team creates and presents a custom content plan for approval.
3) Social Media Execution
•Content is scheduled and published based on the approved calendar.
•Ongoing engagement and audience monitoring (for Best Package).
4) Performance Tracking & Optimization
•Analytics reports are delivered monthly with insights on engagement, reach, and conversions.
•Strategy is adjusted based on real-time performance metrics.
To initiate the project, the following are required:
• Approved decision-maker(s).
• Signed Contract.
• First payment processed.
• Scheduled kick-off call.
Timeline Adjustments:
Delays caused by revisions or missed deadlines will necessitate a revised timeline based on Virtually(Creative)’s availability. Additional charges may apply.
Approval Period:
Clients have 5 business days to review and approve deliverables. Lack of response within this period constitutes approval (“deemed approval”).
• All services are provided remotely.
• Clients are responsible for providing necessary access to social media accounts.
•Timely feedback and approvals are essential to maintain the project schedule.
To ensure a smooth workflow and timely delivery, clients are responsible for:
✅ Content Submission (Good Package only): Providing all necessary media assets and post details.
✅ Account Access: Granting permissions to Virtually(Creative) for social media management.
✅ Timely Feedback: Responding to content approval requests within agreed timeframes.
Dormancy & Restart Fees:
If a project is inactive for 21 business days due to lack of client response, it will be considered dormant and may be subject to restart fees equal to the project’s list price.
Virtually(Creative) prioritizes inclusive digital experiences by adhering to accessibility best practices where possible. However, full accessibility compliance on social platforms is dependent on platform-specific limitations.
We build websites by people, for people. We believe every project should blend creativity with purpose, resulting in a digital experience that’s not only beautiful but also meaningful.
