The Foundation Tier — Revenue Recovery & Attribution Scope of Work
Overview
The Foundation Tier is an ongoing optimization engagement focused on recovering lost revenue and establishing clear, reliable attribution across your digital ecosystem.
This phase prioritizes high-impact conversion improvements within your existing traffic while building the systems required for sustained, measurable growth.
What’s Included
Checkout funnel analysis and conversion optimization
Attribution baseline setup (UTMs, tracking, source clarity)
Behavioural insight review and performance diagnostics
Customer re-engagement support across owned channels
Paid media account preparation and optimization readiness
Execution Model
Work is delivered through a continuous optimization cycle, where high-impact opportunities are identified, prioritized, and implemented on an ongoing basis.
Work is allocated based on priority and impact within a structured monthly capacity.
This includes hands-on updates within your Shopify environment to improve performance, resolve friction, and support conversion-focused enhancements.
30-Day Valuation Phase
The initial 30 days are used to establish visibility, address critical issues, and demonstrate measurable movement.
Success is defined by:
Clear attribution and funnel visibility
Identification and resolution of key conversion barriers
Measurable improvement in user progression through checkout
Initial reduction in drop-off rates
A defined roadmap for continued optimization
Engagement Terms
This is a monthly service designed for continuous improvement over time
Early gains are expected within the first 30 days; meaningful compounding results occur over multiple months
Prioritization is based on highest-impact opportunities identified during analysis
Implementation speed may vary depending on platform constraints and access
Scope Boundaries
Does not include full website redesigns or rebuilds
Does not include large-scale custom development unless scoped separately
Paid media spend is not included