MailChimp: The King of Email Marketing
April 5, 2013
April 5, 2013
You feel having an email marketing plan would be a good idea, but you’re not quite sure of how to go about it? Maybe you think that if you try and fail, it could hurt your brand so maybe I shouldn’t try at all? If this sounds familiar to you don’t panic! Lots of small business owners and individuals have the same doubts and questions you do.
When people hear email marketing they think of horrible internet spam and inboxes’ full of junk. From a business owner’s perspective you hear some slick person talking about email marketing and start worry about the cost and time it’s going to take, will they do a good job, or worse, will I even sell any products from my efforts?!
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform.
[accordion][accordion_block title=”Build A List”]
Build A List
Customize your signup form to match your brand, so you can share it on your website and integrate it into your Facebook page. You can even collect signups from an iPad or laptop. And importing an existing list into MailChimp is a snap, no matter how it’s formatted. Just make sure you have permission to the emails on that list before hand to comply with spam laws!
[tabs style=”tabs-left”][tab title=”Custom Forms”]
MailChimp allows you to personalize everything your subscribers see, including signup forms and confirmation emails. This is great when you have specific fields you need for gathering information or sorting your customer/subscriber base.
[/tab][tab title=”Facebook Integration”]
MailChimp’s Facebook features help you make connections, add fans, and get the word out about your newsletter.
Out of the office? Add new subscribers, manage your lists and view reports wherever you are with MailChimp’s iPad app.
[/tab][tab title=”Full Featured API”]
Full Featured API
Join more than 250,000 customers who use our API to sync their customer databases, CMSs and shopping carts with MailChimp.
[/accordion_block][accordion_block title=”Design a Template”]
Design a Template
They have dozens of pre‑designed templates to pick from, or use their start‑from‑scratch template builder for more customization. If you’re an HTML expert like me, you can code your own with their flexible template language. Use merge tags to personalize content for your subscribers, and integrate with services you already use to make your campaigns more powerful.
[tabs style=”tabs-right”][tab title=”Email Templates”]
MailChimp provides hundreds of customizable email templates for everyone from beginners to seasoned pros.
[/tab][tab title=”Template Language”]
Use MailChimp’s template language to make custom templates that are easily editable by you or your clients.
[/tab][tab title=”File Hosting”]
Image and File Hosting
MailChimp allows you to upload and store as many photos and files as you want, free of charge.
[/tab][tab title=”Inbox Inspector”]
Inbox Inspector tests your email template by generating screenshots for your subscribers’ most used email clients.
[/accordion_block][accordion_block title=”Send your Campaign”]
Send your Campaign
Send a campaign to your entire list, or divide your list into groups and segment by interest, location, or activity. RSS‑to‑Email and Autoresponders allow you to create automated campaigns. Add Social Sharing buttons to your template, or share a link to the web version of your campaign after it goes out.
[tabs style=”tabs-left”][tab title=”Segmentation”]
Segment your list based on engagement, location, social stats and more, so you can tailor your message to the people reading it.
[/tab][tab title=”RSS to Email”]
RSS to Email
MailChimp’s RSS‑to‑email campaigns automatically go out when you update your blog or another RSS feed.
Create and schedule automated messages that make your subscribers feel special and encourage engagement.
[/tab][tab title=”Social Sharing”]
Increase the impact of your message when you combine your email newsletters with social networking.
[/accordion_block][accordion_block title=”Track your Results”]
Track your Results
MailChimp’s free reports tell you who’s opening, clicking, and coming back for more. They’re available for iPhone and Android too. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website.
[tabs style=”tabs-right”][tab title=”Reports”]
MailChimp’s free reports analyze clicks, opens, social activity, and so much more. You can even learn about individual subscribers.
[/tab][tab title=”Mobile Apps”]
View reports, add new subscribers, and manage your lists with MailChimp’s iPhone and Android apps.
[/tab][tab title=”Tweet Trends”]
Get a bird’s-eye view of your Twitter followers to better understand your audience.
Your email campaigns could be generating serious revenue. Our Google Analytics integration shows you instant ROI results.
Have fun making E-Newsletters again!
Email marketing shouldn’t be a daunting task, especially if you are a small organization or freelancing like myself.
I enjoy using Mailchimp using a customized form and MailChimp subscriber badge in my footer area, its easy to insert and start stacking subscribers up.
If you’re looking for more information MailChimp has compiled a fantastic resources area which can give you great insight into specifics areas of the MailChimp system, email marketing and related marketing information.
Feel free to subscribe to my Mailchimp newsletter below and learn how the process works (and get some cool newsletters sent to ya, spam free, in the process)!