# Virtually(Creative) --- ## Pages - [Demo Automation Flow](https://virtuallycreative.ca/demo-automation-flow/): Ai Automation Workflow Example We create sophisticated AI agents by connecting multiple AI models in one workflow. Each workflow becomes... - [hub](https://virtuallycreative.ca/hub/) - [Web Domains](https://virtuallycreative.ca/web-domains/): . app . com . ai . ca . net . wiki . gov . band . biz Great domains... - [Topic Spinner](https://virtuallycreative.ca/topic-spinner/): Topic Spinner Submit a topic to start the automation process and spin up a snazzy new blog post. Post Preview, - [Partnership Agreement](https://virtuallycreative.ca/partnership-agreement/): Virtually(Creative) Partnership Agreement This agreement outlines the expectations, responsibilities, and benefits of our partnership. 🔐 Partner Access & Privileges As... - [Services Pricing Guide](https://virtuallycreative.ca/services-pricing-guide/): A full and comprehensive services pricing guide for Virtually(Creative)'s digital marketing services, specializing in AI, automations and wordpress websites. - [Statement of Work - Accessibility Consulting](https://virtuallycreative.ca/statement-of-work-accessibility-consulting/): Statement of Work – Accessibility Consulting A comprehensive plan to ensure your digital experience is inclusive and compliant. By agreeing... - [Statement of Work - AI Consulting](https://virtuallycreative.ca/statement-of-work-ai-consulting/): Statement of Work – AI Consulting A comprehensive strategy for leveraging artificial intelligence to drive business growth. By agreeing to... - [Statement of Work - Business Automations Consulting & Development](https://virtuallycreative.ca/statement-of-work-business-automations-consulting-development/): Statement of Work – Business Automations Consulting & Development Designing, building, and managing complex automations to optimize business efficiency. By... - [Statement of Work - Behavioural Digital Marketing (Analytics)](https://virtuallycreative.ca/statement-of-work-behavioural-digital-marketing-analytics/): Statement of Work – Behavioural Digital Marketing (Analytics) Leveraging AI-driven insights and analytics to decode customer behavior and drive smarter... - [Social Media Management](https://virtuallycreative.ca/social-media-management/): Social Media Management Let’s be real: keeping up with social media is exhausting. You’re juggling posts, hashtags, algorithms, and engagement... - [Statement of Work - Social Media Management](https://virtuallycreative.ca/statement-of-work-social-media-management/): Statement of Work – Social Media Management A comprehensive plan to elevate your social media presence. By agreeing to this... - [Business Automations](https://virtuallycreative.ca/business-automations/): Business Automations Businesses have a lot of repetitive tasks, automations provide ways to free up time, human resources and attention... - [Payment Confirmation](https://virtuallycreative.ca/payment-confirmation/) - [Payment Failed](https://virtuallycreative.ca/payment-failed/): We’re sorry, but your transaction failed to process. Please try again or contact site support. - [AI Agent Terms of Service](https://virtuallycreative.ca/ai-agent-terms-agreements/): AI Agent Terms of Serivce Outlines how AI Agents work, the data they require and security around how we protect... - [AI Use Cases](https://virtuallycreative.ca/ai-analytics-insights-reporting/ai-use-cases/): AI Analytics & Reporting – Use Cases “AI will be the most transformative technology of the 21st century. It will... - [Statement of Work - WordPress Websites](https://virtuallycreative.ca/statement-of-work-websites/): Statement of Work – WordPress Websites A battle-tested project plan to achieve website success. By agreeing to this Statement of... - [All Insights](https://virtuallycreative.ca/all-insights/) - [Accessibility Consulting](https://virtuallycreative.ca/accessibility-consulting/): Accessibility Consulting By January 1, 2021, all public websites and web content in Ontario posted after 2012 will need to... - [Ai Analytics - Insights & Reporting](https://virtuallycreative.ca/ai-analytics-insights-reporting/): Artificial Intelligence Business Insights With A. I. taking the world by storm don’t get left behind. Level up your business... - [Behaviour Marketing](https://virtuallycreative.ca/behaviour-marketing/): Bold Decisions are Data-Driven Unlock profound insights into your users’ behaviours, interactions, and engagements with your applications, products, and brand.... - [WordPress Websites](https://virtuallycreative.ca/wordpress-websites/): WordPress Websites We’ve got a knack for building awesome websites tailored for start-ups, e-commerce and small to mid-cap businesses. What... - [Privacy Policy](https://virtuallycreative.ca/privacy-policy/): Privacy & Cookies Last updated: November 16, 2024 This Privacy Policy describes Our policies and procedures on the collection, use... - [Terms of Use](https://virtuallycreative.ca/terms-of-use/): Terms Of Use Lorem ipsum dolor sit amet, consectet adipiscing elitsed do eiusmLorem ipsum dolor sit amet, consectet adipiscing elit,sed... - [Contact](https://virtuallycreative.ca/contact/): Let’s Talk Let’s Talk. Let’s Make Magic Happen (or at least a really productive Google Meet) Down in the bottom-right... - [About](https://virtuallycreative.ca/about/): We are, Virtually(Creative) Founded in 2010, Virtually(Creative) is more than just a freelance creative agency—it’s a testament to passion and... - [Inclusive Behaviour-Driven Marketing Services](https://virtuallycreative.ca/): Inclusive behaviour-driven digital marketing Reinventing the future of digital marketing strategies in 2025. Let’s empower your brand, together. What we... --- ## Posts - [Using AI to Enhance BNI Effectiveness: Insights from BNI Podcast Episodes 899 & 900](https://virtuallycreative.ca/using-ai-to-enhance-bni-effectiveness-insights-from-bni-podcast-episodes-899-900/): Introduction Artificial intelligence (AI) is emerging as a powerful ally in networking. Even in relationship-driven organizations like BNI (Business Network... - [Behaviour Marketing vs. Traditional Marketing: Which is More Effective?](https://virtuallycreative.ca/behaviour-marketing-vs-traditional-marketing-which-is-more-effective/): As a marketer, you know the power of persuasion. It’s the key to getting your audience to act, whether purchasing,... - [Why Behavior Marketing is the Key to Building a Stronger Brand Identity](https://virtuallycreative.ca/why-behavior-marketing-is-the-key-to-building-a-stronger-brand-identity-2/): In today’s digital age, building a solid brand identity is crucial for businesses looking to stand out in a crowded... - [The Science of Persuasion: Using Behavioural Psychology to Boost Your Marketing ROI](https://virtuallycreative.ca/the-science-of-persuasion-using-behavioural-psychology-to-boost-your-marketing-roi/): We'll explore the principles of persuasion and how you can apply them to your marketing strategy to drive more conversions... - [10 Must-Have Qualities to Look for in Website Developers in Toronto](https://virtuallycreative.ca/10-must-have-qualities-to-look-for-in-website-developers-in-toronto/): Hiring the right website developer in Toronto is a critical step towards achieving online success. With the ever-growing digital landscape,... - [How to Test Your Website's Accessibility and Improve User Experience](https://virtuallycreative.ca/how-to-test-your-websites-accessibility-and-improve-user-experience/): As the world becomes increasingly digital, the importance of website accessibility cannot be overstated. It’s essential to ensure that all... - [How Customer Journey Mapping Can Help You Increase Sales and Boost ROI](https://virtuallycreative.ca/how-customer-journey-mapping-can-help-you-increase-sales-and-boost-roi/): As a business owner, understanding your customers is critical to success. But have you ever considered the customer journey? The... - [Transforming Your Marketing Game with Behaviour Marketing Strategy Packages: A Comprehensive Guide](https://virtuallycreative.ca/transforming-your-marketing-game-with-behaviour-marketing-strategy-packages-a-comprehensive-guide/): Are you tired of throwing money at marketing campaigns that don’t resonate with your audience? Do you feel you’re missing... - [Addressing the Performance Inequality Gap](https://virtuallycreative.ca/addressing-the-performance-inequality-gap/): The Mobile Performance Inequality Gap, 2021 Alex Russel, a lead performance developer at Google is a firm believer in “an... --- # # Detailed Content ## Pages - Published: 2025-04-28 - Modified: 2025-04-28 - URL: https://virtuallycreative.ca/demo-automation-flow/ Ai Automation Workflow Example We create sophisticated AI agents by connecting multiple AI models in one workflow. Each workflow becomes an autonomous agent that can research, analyze, create content, and make decisions using models from OpenAI, Anthropic, Google, and more—all orchestrated directly within WordPress. We can build automations that combine the unique strengths of different AI models to accomplish complex tasks autonomously. Enterprise-Grade CapabilitiesBuilt for scale with features like human review workflows, conditional branching, and multi-step approvals. Integrate with leading AI providers like OpenAI, Anthropic, and Google. Loading workflow preview... document. addEventListener("DOMContentLoaded", function { if (typeof window. wpAiWorkflowsViewer ! == "undefined" && typeof window. wpAiWorkflowsViewer. init === "function") { window. wpAiWorkflowsViewer. init("workflow-viewer-68790d0769f91"); } }); --- - Published: 2025-04-22 - Modified: 2025-04-22 - URL: https://virtuallycreative.ca/web-domains/ . app . com . ai . ca . net . wiki . gov . band . biz Great domains for your next website! See what's available... Find your next . app . com . ai . ca . net . wiki . gov . band . biz domain today! --- - Published: 2025-04-10 - Modified: 2025-05-28 - URL: https://virtuallycreative.ca/topic-spinner/ Topic Spinner Submit a topic to start the automation process and spin up a snazzy new blog post. Post Preview, --- - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://virtuallycreative.ca/partnership-agreement/ Virtually(Creative) Partnership Agreement This agreement outlines the expectations, responsibilities, and benefits of our partnership. Partner Access & PrivilegesAs a Partner, you receive exclusive access to:•Partner Login — Enables access to our hidden Services Pricing Calculator on the website for accurate and up-to-date cost estimates. •Partner Rates — Discounted, white-labelled service pricing not available to the general public. •Partner Sales Materials — White-labelled service materials not available to the general public for use in your presentations, communications or as part of your sales & marketing processes. Payment & Billing Structure 1. Client-Facing Billing Flow (White-Label Model)•You bill your client directly at a rate above our discounted partner pricing. •You collect full payment from your client upfront, including your markup. •Virtually(Creative) invoices you, the Partner, for the base service cost. • Your profit is the difference between your client’s payment and our invoice. 2. Partner-Facing Billing Flow (For Active Subscribers)If you’re subscribed to a Virtually(Creative) service plan, you may reduce your invoice balance through:•Referral Credits — Any new closed business you refer. •White-Label Credits — Any new white-labelled services sold and fulfilled under your Partner account. Example: You subscribe to a 3-month Social Media Management plan valued at $5,000. You have the full 3-month duration to either:•Refer $5,000 worth of new business•Sell $5,000 worth of white-labelled services through your accountThe value of that closed business will be deducted from your outstanding balance. Note: Credits can be applied anytime within the agreement period. No minimum monthly thresholds apply — only the total balance due by the contract end date. General Terms •All services are white-labelled under your brand unless otherwise requested. •Partner accounts are subject to review and may be paused or revoked for misuse or inactivity. •Invoices must be paid in full, with applicable credits, by the agreement end date. Questions? Reach out to your Partner Success Manager or email us at alexander@virtuallycreative. ca. --- > A full and comprehensive services pricing guide for Virtually(Creative)'s digital marketing services, specializing in AI, automations and wordpress websites. - Published: 2025-04-01 - Modified: 2025-04-22 - URL: https://virtuallycreative.ca/services-pricing-guide/ Services Pricing Guide A. I. Consulting Services Quick Breakdown of what you can find on our A. I services. Bespoke Ai for your Website Customized AI Agents right inside Wordpress $99/mo AI Prompt Masterclass a 3-hour one-on-one coaching session $385 Entrepreneur AI Solutions *Starting at $1,500 per implementation. $1,500* SMB AI Solutions *Starting at $5,000 per implementation. $5k* Custom AI Solutions *Starting at $50,000 per implementation. $50k* Enterprise AI Solutions *Requires a minimum $100k in cloud compute commitment for enterprise scaling. **Eligible for Canadian AI Compute Access Fund. $100k* Subject to the terms and conditions found on the Statement of Work. Accessibility Consulting Services Quick Breakdown of what you can find on our a11y services. Web Assessments for AODA Violations $1,250 Per Audit Action Plan to Become WCAG 2. 1/AODA Compliant $2750 Per implementation strategy Training Your Next Accessibility Champion $1,850 per training program Standard $650 Monthly Accessibility Maintenance Plan Advanced $1100 Monthly Accessibility Maintenance Plan Enterprise $2750 Monthly Accessibility Maintenance Plan Subject to the terms and conditions found on the Statement of Work. Social Media Management Quick Breakdown of what you can find on our social media management & add-on services. Social Media Audit $749 30-Day Analysis & Deep Dive into your social media account. Good Package $1500 Social Media Package Better Package $3500 Social Media Package Best Package $6500 Social Media Package Paid Social Ads $1500 Monthly management - ad spend not included. Influencer & UGC Custom Pricing Community Engagement & Direct Response $875 Monthly Email & Chat Drip Campaigns $1,150 Monthly Subject to the terms and conditions found on the Statement of Work. Business Websites Quick Breakdown of what you can find on our Business Website Packages. Starter Website 1yr of Hosting Included ($15/mo after) $650+ Growth Website 1yr of Hosting Included ($25/mo after) $1250+ Premium Website 1yr of Hosting Included ($50/mo after) 1yr of Bespoke Ai for your Website ($99/mo after) $2750+ Custom (Bespoke) Website 1yr of Hosting Included (Depends on Site Complexity) 1yr of Bespoke Ai for your Website ($99/mo after) $5000+ Subject to the terms and conditions found on the Statement of Work. Client Hub Access Access the Client Hub to manage everything you need for your business website, domain and webmail. Take me to the Client Hub Business Automation Consulting & Development Quick Breakdown of what you can find on our Business Automations. Automation Strategy & Workflow Mapping strategy consultation and blueprint $750 Automation Build & Implementation Starting, per workflow. $1500 Automation Monitoring & Optimization Monthly ongoing support. $200/mo Subject to the terms and conditions found on the Statement of Work. Behavioural Digital Marketing (Analytics) Quick Breakdown of what you can find on our Behaviour Marketing. Data Readiness & Infrastructure Setup for initial audit and setup. $1750 Behavioral Data Collection & Segmentation for tracking system and segmentation strategy. $2500 AI-Driven Behavioral Insights & Optimization for AI integration and business intelligence reporting. $3500 Subject to the terms and conditions found on the Statement of Work. Let's Talk. That's all she wrote! If you're looking for something custom let's have a chat. All of our services require a consultation to begin. Let's build something awesome, together. Partner Pricing Calculator White-Labeled Services If you're looking to offer similar services to your own clients Virtually(Creative)'s marketing capabilities can be white-labelled and brought under the hood to help empower your service offerings without all the heavy lifting of a team involved. Use the calculator to quickly see partnership costs & ROI on our white-labelled services. Let's empower your brand, together. --- - Published: 2025-02-25 - Modified: 2025-02-27 - URL: https://virtuallycreative.ca/statement-of-work-accessibility-consulting/ Statement of Work - Accessibility Consulting A comprehensive plan to ensure your digital experience is inclusive and compliant. By agreeing to this Statement of Work (SOW), both parties consent to the terms and conditions outlined herein and in the accompanying “Contract” specific to your project, pertaining to the Services to be performed under this SOW. Last Updated: Feb 25, 2025 Term This SOW commences on the subscription, payment, or acceptance date specified in your invoice or scope request and continues until all services are performed and deliverables provided by Virtually(Creative), unless terminated earlier per the Contract. Expiration or termination of the Contract does not terminate this SOW; all applicable terms and conditions of the Contract remain in effect until this SOW concludes. Project Description Virtually(Creative) provides Accessibility Consulting Services to help businesses comply with AODA (Accessibility for Ontarians with Disabilities Act) and WCAG 2. 1 (Web Content Accessibility Guidelines) standards. This service includes three key deliverables, each designed to ensure an inclusive and legally compliant digital presence:1. Web Assessments for AODA Violations – Conducting a comprehensive audit of a client’s website to identify compliance gaps. 2. Action Plan to Become WCAG 2. 1/AODA Compliant – Developing a strategic roadmap to remediate identified violations and achieve compliance. 3. Training Your Next Accessibility Champion – Equipping an internal team member with the skills to maintain accessibility long-term. Each package includes specific deliverables detailed in the Scope of Services below. Scope of Services Web Assessments for AODA Violations ($1,250+ per Audit)An in-depth accessibility compliance audit to identify AODA/WCAG 2. 1 violations. Automated & Manual Testing•Utilize industry-standard tools (axe, WAVE, Lighthouse) for automated scans. •Conduct manual audits for screen reader compatibility, keyboard navigation, and visual accessibility. Accessibility Compliance Report • Deliver a detailed breakdown of all violations categorized by severity (Critical, Major, Minor). •Provide screenshots, descriptions, and impact analysis for each issue. Review & Consultation Call•A 1-hour consultation to walk through findings and recommendations. •Address client questions regarding compliance steps and legal exposure. Action Plan to Become WCAG 2. 1/AODA Compliant ($2,750+ per Implementation Strategy)Guided remediation planning to ensure full accessibility compliance. Prioritization of Violations • Categorize issues based on legal urgency and business impact. •Provide quick-fix solutions for immediate compliance needs. Step-by-Step Compliance Roadmap•Develop a phased plan for short-term, mid-term, and long-term accessibility improvements. • Assign responsibilities between client-side developers and Virtually(Creative)’s accessibility specialists. Implementation Support & Technical Advisory•Provide technical guidance on fixing code-level accessibility issues. •Offer direct remediation services for complex accessibility fixes (upon request). Progress Tracking & Final Compliance Check•Conduct regular follow-ups to ensure remediation efforts are on track. •Perform a final audit after all fixes are implemented. Training Your Next Accessibility Champion ($1,850 per Training Program)Developing in-house expertise for long-term accessibility maintenance. Customized Training Curriculum•Tailored accessibility training program designed around the client’s industry and needs. • Covers WCAG principles, best practices, and compliance workflows. Hands-On Testing & Implementation Exercises • Live screen reader usage demonstrations and keyboard navigation tests. • Practical exercises to identify and remediate common accessibility issues. Certification & Ongoing Support•Issue certification of completion for the trained Accessibility Champion. •Provide ongoing support for 3 months, including accessibility updates and Q&A sessions. Accessibility Maintenance Plan Options Accessibility Maintenance Plan (Optional Add-On)For businesses committed to long-term accessibility compliance, Virtually(Creative) offers an Accessibility Maintenance Plan to ensure ongoing WCAG 2. 1/AODA compliance as websites evolve over time. This add-on service is available after completing the initial accessibility remediation process and is designed to prevent accessibility issues from resurfacing due to website updates, content changes, or new platform integrations. Standard Accessibility Maintenance Plan ($650/month)Ideal for small-to-medium businesses that need regular compliance checkups and minor fixes. Quarterly Accessibility Audits•Automated & manual website scans to identify new accessibility issues. • Updates to contrast ratios, form labels, alt text, and missing ARIA attributes. Ongoing Compliance Monitoring•Ensure all new content updates (text, images, videos) maintain accessibility. •Review new third-party integrations/plugins for potential compliance risks. Priority Accessibility Support • 2 hours of accessibility consulting and minor fixes per month. • Email support for quick accessibility-related questions. Advanced Accessibility Maintenance Plan ($1100/month)Recommended for businesses with frequent website updates or complex functionality requiring more hands-on accessibility support. Includes everything in the Standard Plan, plus: Monthly Accessibility Audits•More frequent compliance scans for proactive issue detection. •Manual keyboard navigation and screen reader testing. Content Accessibility Review • Accessibility review of all new blog posts, product pages, or website updates. • Ensure embedded media (videos, PDFs, interactive elements) meet accessibility standards. Enhanced Support & Training • 4 hours of accessibility consulting and direct fixes per month. •Quarterly team training refreshers on accessibility best practices. Enterprise Accessibility Compliance Plan ($2,750+/month, Custom Pricing)For larger businesses or organizations needing full accessibility oversight and legal compliance assurance. Includes everything in the Advanced Plan, plus: Dedicated Accessibility Consultant•A named accessibility expert assigned to oversee compliance. •Monthly 1:1 strategy sessions for long-term accessibility planning. Legal Compliance Assistance•Preemptive review of policies and legal documentation to support AODA/WCAG adherence. • Assistance in responding to accessibility complaints or audits from regulatory bodies. Custom Accessibility Enhancements • Regular usability testing with individuals who rely on assistive technologies. •Custom feature development for enhanced website accessibility. Benefits of the Accessibility Maintenance Plan Prevent Costly Accessibility Issues•New compliance violations can lead to lawsuits or fines—this plan prevents issues before they escalate. Future-Proof Your Website•Ensure all future content updates remain accessible without disrupting user experience. Stay Aligned with Evolving WCAG Standards•Web accessibility guidelines are continuously evolving—our maintenance plan keeps you ahead of changes. Show Your Commitment to Inclusivity•By maintaining accessibility over time, your brand builds trust with diverse audiences and customers with disabilities. Add-On Plan Terms & Conditions•Maintenance plan is billed monthly and requires a minimum 3-month commitment. •Hours do not roll over—unused monthly consultation time resets at the end of each billing cycle. •Clients must provide advance notice of major website changes to allow time for accessibility adjustments. •Plans may be customized for organizations with specific compliance needs. Project Workflow & Implementation 1) Kick-Off & Accessibility Evaluation•1-hour discovery call to define compliance goals and website requirements. •Gather access to necessary platforms for assessment and implementation planning. 2) Accessibility Audit & Action Plan Development•Conduct full website audit for WCAG 2. 1/AODA violations. • Present a comprehensive report with categorized issues and remediation roadmap. 3) Implementation & Monitoring • Implement compliance updates (client-side or with Virtually(Creative)’s direct assistance). • Monitor improvements and validate accessibility fixes. 4) Accessibility Champion Training & Handoff•Deliver custom training sessions and certification program. • Provide access to resource materials for ongoing learning. Kick-off Requirements:To initiate the project, the following are required: • Approved decision-maker(s). • Signed Contract. • First payment processed. • Scheduled kick-off call. Timeline Adjustments:Delays caused by revisions or missed deadlines will necessitate a revised timeline based on Virtually(Creative)’s availability. Additional charges may apply. Acceptance Criteria Approval Period:Clients have 5 business days to review and approve deliverables. Lack of response within this period constitutes approval (“deemed approval”). Assumptions and Dependencies • All services are provided remotely. • Clients are responsible for providing necessary website access for audits and remediation. •Timely feedback and approvals are essential to maintain the project schedule. Customer Responsibilities To ensure a smooth workflow and timely delivery, clients are responsible for: Providing website access credentials for accessibility audits. Implementing recommended fixes (if not performed by Virtually(Creative)). Designating an internal team member for accessibility champion training. Dormancy & Restart Fees:If a project is inactive for 21 business days due to lack of client response, it will be considered dormant and may be subject to restart fees equal to the project’s list price. Compliance & Legal Considerations AODA & WCAG 2. 1 Compliance StandardsVirtually(Creative) follows best practices in accessibility compliance but cannot guarantee protection from legal action or regulatory fines if compliance is not fully implemented by the client. Statement of Accessibility ImprovementsUpon completion of the project, Virtually(Creative) will issue a formal statement documenting compliance improvements made to the website, which may be used for internal records or legal documentation. --- - Published: 2025-02-25 - Modified: 2025-02-27 - URL: https://virtuallycreative.ca/statement-of-work-ai-consulting/ Statement of Work - AI Consulting A comprehensive strategy for leveraging artificial intelligence to drive business growth. By agreeing to this Statement of Work (SOW), both parties consent to the terms and conditions outlined herein and in the accompanying “Contract” specific to your project, pertaining to the Services to be performed under this SOW. Last Updated: Feb 25, 2025 Term This SOW commences on the subscription, payment, or acceptance date specified in your invoice or scope request and continues until all services are performed and deliverables provided by Virtually(Creative), unless terminated earlier per the Contract. Expiration or termination of the Contract does not terminate this SOW; all applicable terms and conditions of the Contract remain in effect until this SOW concludes. Project Description Virtually(Creative) provides AI Consulting Services to help businesses strategically integrate artificial intelligence into their workflows for automation, personalization, and data-driven decision-making. This service includes three key deliverables, each designed to maximize the ROI of AI integration:1. AI Business Audit – A 1-hour consultation providing a tailored breakdown of AI opportunities and competitor benchmarking. 2. Custom AI Solutions – Implementation of AI-driven automation, workflows, and integrations based on four core pillars:•Task-Specific AI (Automates repetitive, knowledge-based tasks)•Workflow Automation (Streamlines multi-step processes across tools)•Platform Agents (Extends AI capabilities into existing software)•Interface Agents (Creates conversational AI interfaces)3. Prompt Masterclass – A 3-hour interactive coaching session focused on mastering prompt engineering for AI-driven business applications. Each service offering is detailed in the Scope of Services section below. Scope of Services AI Business Audit ($999 – 1 Hour Consultation)Get clarity on the best AI tools and strategies for your business. AI Readiness Assessment • Evaluate the client’s current business processes, tech stack, and pain points. • Identify areas where AI can drive the most efficiency and ROI. Competitor Benchmarking•Analyze how competitors are leveraging AI and where gaps exist. • Provide insights on how AI can create a competitive advantage. Actionable AI Roadmap•Deliver a customized action plan outlining recommended AI models and automation strategies. • Prioritize AI initiatives based on impact, feasibility, and business objectives. Custom AI Solutions (Starting at $2,500 per Implementation)Design, develop, and integrate AI-driven solutions tailored to your business. Task-Specific AI (Automating Repetitive Tasks)•Implement AI-powered automation for tasks like data entry, content generation, and reporting. •Use domain-specific AI models to improve accuracy and efficiency. Workflow Automation (AI-Powered Process Optimization)•Build multi-step AI-driven workflows that replace manual processes. •Automate lead nurturing, customer support, or operations with AI-integrated systems. Platform Agents (Embedding AI in Existing Tools) • Extend AI capabilities into your CRM, ERP, or internal software. •Develop custom AI assistants that integrate seamlessly with business platforms. Interface Agents (Conversational AI & Chatbots)•Create AI-powered chatbots for enhanced customer engagement. • Develop voice assistants and natural language interfaces for frictionless user interactions. Deployment & Optimization•Test AI solutions in real-world environments to ensure reliability. • Provide ongoing support and performance tracking. AI Prompt Masterclass ($385 – 3 Hour 1:1 Coaching)Master AI-powered business automation through advanced prompt engineering. AI Prompt Fundamentals•Learn the six core elements of writing high-performance AI prompts (Task, Context, Exemplars, Persona, Format, Tone). Advanced AI Control • Structure prompts for maximum efficiency and accuracy. •Reduce hallucination risks and improve AI-driven content generation. Real-World Applications for Business • Implement AI-powered marketing automation, content creation, and data analysis. •Develop custom ChatGPT strategies for networking, lead generation, and automation. Live Prompt Optimization & Hands-On Coaching•Get real-time feedback and improvement recommendations on AI-generated content. • Optimize existing business workflows with AI-assisted tools. AI Playground Access ($5/month in AI testing tokens included)•Hands-on practice with a custom AI sandbox to test and refine prompts. AI Retainer Plan (Optional Add-On) Continuous AI optimization, monitoring, and strategic innovation. For businesses looking to maximize the long-term benefits of AI, Virtually(Creative) offers an AI Retainer Plan that provides ongoing AI solution management, optimization, and strategic guidance. This plan ensures your AI implementations remain competitive, efficient, and aligned with evolving business needs and AI advancements. Starter AI Retainer ($750/month)For businesses that need basic AI monitoring and periodic optimization. Quarterly AI Performance Review • Analyze AI workflows and optimize for better accuracy and efficiency. AI Updates & Adjustments • Minor refinements to existing AI automations and integrations. •Update prompt engineering for better accuracy in AI-generated content. On-Demand AI Advisory (2 Hours/Month) • Expert guidance on new AI features, trends, and best practices. • Available for troubleshooting minor AI-related issues. Growth AI Retainer ($1,500/month)For businesses actively scaling AI solutions and automation. Includes everything in the Starter AI Retainer, plus: Monthly AI Performance Review • More frequent insight reports and workflow fine-tuning. •Proactive monitoring to ensure AI adapts to new data trends. Expanded AI Solution Enhancements • Workflow optimization and automation refinements. • Adjust AI models for improved accuracy, engagement, and conversion rates. On-Demand AI Development Support (5 Hours/Month)•Modify or add new AI-driven features to existing solutions. • Support for integrating AI into additional business functions. Enterprise AI Retainer ($3,500+/month, Custom Pricing)For organizations requiring full-scale AI strategy, oversight, and innovation. Includes everything in the Growth AI Retainer, plus: Real-Time AI Monitoring & Adaptive Optimization•Live tracking of AI system performance with instant refinement for errors or inefficiencies. •Custom dashboards for AI-driven analytics, trends, and user engagement insights. Custom AI Model Training & Expansion•Train AI models on proprietary business data for more accurate and specialized automation. Dedicated AI Consultant & Quarterly Executive AI Strategy Review•1:1 strategy sessions to align AI development with business goals. •AI-driven competitive analysis to ensure your business stays ahead in Ontario’s market. Enterprise AI Compliance & Risk Mitigation • Ensure AI usage aligns with ethical guidelines and regulatory requirements. •Regular bias and accuracy testing to prevent incorrect AI-based decision-making. Why Choose an AI Retainer Plan? Stay Competitive in Ontario’s AI Landscape•AI is constantly evolving—our retainer plan ensures your business adapts in real time. Long-Term Cost Savings • Regular AI optimizations reduce wasted resources, inefficiencies, and costly AI mistakes. Leverage AI for Continuous Growth•Expand AI capabilities over time without the need for costly redevelopment. AI Strategy Tailored to Your Business • Get ongoing, expert AI consultation that keeps your automation aligned with business objectives. Retainer Plan Terms & Conditions•Minimum 3-month commitment required for retainer services. •Monthly hours do not roll over—unused consultation time resets at the end of each billing cycle. •Additional development hours available at discounted retainer client rates ($185/hr). Project Specifications 1) Kick-Off & Strategy Development•1-hour discovery call to define business goals, challenges, and AI implementation opportunities. • Outline data requirements and technology stack compatibility. 2) AI Audit & Custom AI Roadmap (For AI Business Audit Clients)•Conduct deep-dive analysis of existing processes and tech infrastructure. • Deliver a customized AI strategy report. 3) AI Solution Development & Deployment (For Custom AI Solutions Clients)•Develop AI-powered automations, integrations, and business-specific applications. •Test and refine AI workflows before full-scale deployment. 4) AI Training & Enablement (For Prompt Masterclass Clients)•Conduct hands-on coaching sessions for AI optimization and prompt engineering. •Provide a custom strategy document for long-term AI implementation. 5) Performance Tracking & Optimization•Deliver ongoing AI performance reports for tracking impact and adjustments. • Offer optional AI solution upgrades and enhancements. Kick-off Requirements:To initiate the project, the following are required: • Approved decision-maker(s). • Signed Contract. • First payment processed. • Scheduled kick-off call. Timeline Adjustments:Delays caused by revisions or missed deadlines will necessitate a revised timeline based on Virtually(Creative)’s availability. Additional charges may apply. Acceptance Criteria Approval Period:Clients have 5 business days to review and approve deliverables. Lack of response within this period constitutes approval (“deemed approval”). Assumptions and Dependencies • All services are provided remotely. • Clients must provide access to necessary platforms for AI implementation. •Timely feedback and approvals are essential to maintain the project schedule. Customer Responsibilities To ensure a smooth workflow and timely delivery, clients are responsible for: Providing access to AI-related business data for solution development. Assigning internal stakeholders for AI strategy planning. Implementing AI recommendations within internal processes. Dormancy & Restart Fees:If a project is inactive for 21 business days due to lack of client response, it will be considered dormant and may be subject to restart fees equal to the project’s list price. Accessibility Virtually(Creative) is committed to creating inclusive digital experiences by adhering to WCAG 2. 1 AA accessibility best practices wherever possible. Our approach ensures that accessibility is prioritized throughout the design and development process. We utilize automated tools to assess compliance and address accessibility during implementation. However, Customer input may be required for full remediation, particularly for content or features that require specific business processes. It is important to note that while Virtually(Creative) strives to make websites as accessible as possible, achieving 100% accessibility compliance may not always be feasible due to limitations in WordPress or other technologies. For certain mandatory business processes, a fully code-level accessible solution may not be possible. Accessibility is an ongoing process, and we aim to provide solutions that maximize inclusivity without compromising essential functionality. --- - Published: 2025-02-25 - Modified: 2025-02-27 - URL: https://virtuallycreative.ca/statement-of-work-business-automations-consulting-development/ Statement of Work - Business Automations Consulting & Development Designing, building, and managing complex automations to optimize business efficiency. By agreeing to this Statement of Work (SOW), both parties consent to the terms and conditions outlined herein and in the accompanying “Contract” specific to your project, pertaining to the Services to be performed under this SOW. Last Updated: Feb 25, 2025 Term This SOW commences on the subscription, payment, or acceptance date specified in your invoice or scope request and continues until all services are performed and deliverables provided by Virtually(Creative), unless terminated earlier per the Contract. Expiration or termination of the Contract does not terminate this SOW; all applicable terms and conditions of the Contract remain in effect until this SOW concludes. Project Description Virtually(Creative) provides Business Automation Consulting & Development Services to help companies optimize operations using no-code and low-code automation platforms, such as Zapier and Make (Integromat). This service is client-side automation consulting, meaning we design, build, and maintain multi-step workflows within the client’s own automation environments, ensuring seamless integrations across tools and systems without requiring technical expertise. This service includes three key deliverables, each tailored to the complexity of the automation needs:1. Automation Strategy & Workflow Mapping – Consultation and design of a strategic automation plan based on business goals. 2. Automation Build & Implementation – Hands-on development of custom workflows using no-code tools like Zapier & Make. 3. Automation Monitoring & Optimization – Ongoing support and maintenance to ensure seamless performance and scalability. Each service offering is detailed in the Scope of Services section below. Scope of Services Automation Strategy & Workflow Mapping ($750 – Strategy Consultation & Blueprint)A structured roadmap for designing and implementing no-code automations. Business Process Analysis•Conduct a 1-hour discovery session to assess the client’s existing workflows. • Identify manual tasks, bottlenecks, and inefficiencies that can be automated. Automation Blueprint & Recommendations•Define a step-by-step automation roadmap based on business objectives. •Identify the best no-code tools (Zapier, Make, etc. ) for specific workflow needs. • Provide recommendations for API integrations if required. Technical Feasibility & Risk Assessment•Review data integrity and dependencies to prevent automation failures. •Provide a structured implementation timeline based on complexity. Automation Build & Implementation (Starting at $1,500 per Workflow)Custom automation development, setup, and deployment within the client’s automation environment. Environment Setup & Configuration • Configure automation workflows inside the client’s Zapier or Make instance. • Set up API connections, webhooks, and authentication for third-party tools. Custom Workflow Development•Build multi-step automations connecting CRMs, email systems, project management tools, and databases. • Implement conditional logic, data parsing, and error handling mechanisms. •Add human approval steps where needed to maintain workflow oversight. Testing & Debugging•Conduct rigorous testing to prevent automation failures or broken workflows. •Simulate real-world scenarios to ensure reliability and scalability. Launch & Training•Deploy the fully functional automation into the client’s live environment. • Provide training on managing, updating, and troubleshooting automations. Automation Monitoring & Optimization (Starting at $750/month for Ongoing Support)Continuous monitoring, maintenance, and optimization of automated workflows. Real-Time Monitoring & Error Handling • Monitor automations for failures, timeouts, and API connection issues. •Implement alerts and automated failsafe mechanisms to prevent workflow interruptions. Automation Performance Optimization • Adjust automations based on data volume changes, API updates, and business shifts. • Streamline existing automations to reduce task execution times and API call limits. Monthly Maintenance & Support • Provide up to 3 automation modifications or updates per month. • Offer priority troubleshooting for urgent automation issues. Project Specifications 1) Kick-Off & Automation Strategy Development•1-hour discovery call to assess client business needs and automation goals. •Identify key processes to automate and map out workflow steps. 2) Automation Planning & Build (For Workflow Implementation Clients)•Develop an automation blueprint detailing triggers, actions, and integrations. • Implement automations in Zapier, Make, or client’s preferred no-code platform. 3) Testing & Refinement•Conduct a full-scale test of each automation to ensure expected outputs. •Adjust logic, filtering, and triggers to prevent unnecessary errors. 4) Deployment & Training • Launch automations in a live environment with monitoring enabled. •Provide a detailed handoff guide and live training session on maintaining the automation. 5) Ongoing Support & Optimization (For Retainer Clients)•Continuously track automation performance and resolve any failures proactively. • Optimize workflows to adapt to evolving business needs. Kick-off Requirements:To initiate the project, the following are required: • Approved decision-maker(s). • Signed Contract. • First payment processed. • Scheduled kick-off call. Timeline Adjustments:Delays caused by revisions or missed deadlines will necessitate a revised timeline based on Virtually(Creative)’s availability. Additional charges may apply. Acceptance Criteria Approval Period:Clients have 5 business days to review and approve deliverables. Lack of response within this period constitutes approval (“deemed approval”). Assumptions and Dependencies • All services are provided remotely. • Client must grant access to necessary third-party platforms. •Timely feedback and approvals are essential to maintain the project schedule. Customer Responsibilities To ensure a smooth workflow and timely delivery, clients are responsible for: Providing necessary API keys, credentials, and platform access. Defining clear business rules for automation logic. Assigning a point of contact for ongoing workflow adjustments. Dormancy & Restart Fees:If a project is inactive for 21 business days due to lack of client response, it will be considered dormant and may be subject to restart fees equal to the project’s list price. Accessibility Virtually(Creative) is committed to creating inclusive digital experiences by adhering to WCAG 2. 1 AA accessibility best practices wherever possible. Our approach ensures that accessibility is prioritized throughout the design and development process. We utilize automated tools to assess compliance and address accessibility during implementation. However, Customer input may be required for full remediation, particularly for content or features that require specific business processes. It is important to note that while Virtually(Creative) strives to make websites as accessible as possible, achieving 100% accessibility compliance may not always be feasible due to limitations in WordPress or other technologies. For certain mandatory business processes, a fully code-level accessible solution may not be possible. Accessibility is an ongoing process, and we aim to provide solutions that maximize inclusivity without compromising essential functionality. --- - Published: 2025-02-25 - Modified: 2025-02-27 - URL: https://virtuallycreative.ca/statement-of-work-behavioural-digital-marketing-analytics/ Statement of Work - Behavioural Digital Marketing (Analytics) Leveraging AI-driven insights and analytics to decode customer behavior and drive smarter marketing decisions. By agreeing to this Statement of Work (SOW), both parties consent to the terms and conditions outlined herein and in the accompanying “Contract” specific to your project, pertaining to the Services to be performed under this SOW. Last Updated: Feb 25, 2025 Term This SOW commences on the subscription, payment, or acceptance date specified in your invoice or scope request and continues until all services are performed and deliverables provided by Virtually(Creative), unless terminated earlier per the Contract. Expiration or termination of the Contract does not terminate this SOW; all applicable terms and conditions of the Contract remain in effect until this SOW concludes. Project Description Virtually(Creative) provides Behavioural Digital Marketing (Analytics) Services to help businesses gather, interpret, and leverage customer data through advanced analytics platforms such as Heap. io, Google Analytics (GA), Microsoft Clarity, and Google Tag Manager (GTM). This service integrates AI-powered insights to extract unconventional and unique behavioral data, allowing businesses to improve conversion rates, engagement, and customer retention. This service includes three key deliverables, each focused on optimizing digital marketing through behavioral analytics:1. Data Readiness & Infrastructure Setup – Ensuring the client’s data is clean, structured, and trackable. 2. Behavioral Data Collection & Segmentation – Setting up tracking and segmentation systems to categorize customer actions. 3. AI-Driven Behavioral Insights & Optimization – Using a highly trained AI to provide predictive analytics and optimization strategies. Each service offering is detailed in the Scope of Services section below. Scope of Services Data Readiness & Infrastructure Setup ($1,750 – Initial Audit & Setup)Ensure data integrity and prepare your business for behavioral analysis. Data Audit & Clean-Up Strategy•Conduct a full assessment of existing data quality across GA, Heap. io, Clarity, and GTM. • Identify gaps in tracking, inconsistencies in data collection, and missing event triggers. Advanced Tracking Implementation•Set up custom event tracking for key customer interactions. • Implement Google Tag Manager (GTM) for scalable tracking updates. Compliance & Privacy Setup • Ensure GDPR, CCPA, and data privacy compliance for ethical tracking. •Implement cookie tracking best practices to balance compliance with effectiveness. Behavioral Data Collection & Segmentation ($2,500 – Tracking System & Segmentation Strategy)Build a structured system for gathering actionable customer behavior insights. Define Key Customer Behaviors & Metrics•Work with the client to determine high-value engagement actions (e. g. , checkout completions, lead form submissions, repeat interactions). Custom Event Tracking Setup•Implement custom behavioral triggers in Heap. io and GA. •Set up user journey tracking to identify drop-off points in conversion funnels. Customer Segmentation Strategy • Categorize users based on behavior patterns, demographics, and interaction frequency. •Develop dynamic audience segments for retargeting and personalization campaigns. Real-Time Data Validation•Run live tests to confirm tracking accuracy and troubleshoot discrepancies. AI-Driven Behavioral Insights & Optimization ($3,500 – AI Integration & Business Intelligence Reporting)Uncover hidden patterns and optimize marketing strategies using AI-powered analysis. AI Model Training & Customization•Train a custom AI model using gathered behavioral data. • Fine-tune AI to detect trends, predict user actions, and provide strategic insights. Predictive Analytics & Conversion Optimization • Use AI to identify which actions lead to conversions. • Optimize website UX, content strategy, and marketing automation based on AI findings. Insight-Driven Personalization Strategy•Create data-backed personalization tactics (e. g. , dynamic content recommendations). •Implement automated messaging and retargeting based on user segmentation. Interactive Analytics Dashboard (For High-Tier Clients)•Provide a custom dashboard displaying live behavioral insights and campaign performance. Project Specifications 1) Kick-Off & Data Infrastructure Review•1-hour strategy session to align on business goals and data needs. • Review existing data tracking systems and identify immediate gaps. 2) Data Collection & Tracking Implementation•Install advanced tracking for user behaviors across GA, Heap. io, and Clarity. • Set up segmented event tracking and funnel analytics. 3) AI Model Development & Testing • Train AI on historical and real-time customer behavior data. •Test AI-driven recommendations to refine predictive accuracy. 4) Performance Optimization & Reporting•Generate monthly behavioral analytics reports with insights and action items. • Offer strategy adjustments based on AI-generated data trends. Kick-off Requirements:To initiate the project, the following are required: • Approved decision-maker(s). • Signed Contract. • First payment processed. • Scheduled kick-off call. Timeline Adjustments:Delays caused by revisions or missed deadlines will necessitate a revised timeline based on Virtually(Creative)’s availability. Additional charges may apply. Acceptance Criteria Approval Period:Clients have 5 business days to review and approve deliverables. Lack of response within this period constitutes approval (“deemed approval”). Assumptions and Dependencies • All services are provided remotely. • Clients must provide necessary access to analytics platforms and website data. •Timely feedback and approvals are essential to maintain the project schedule. Customer Responsibilities To ensure a smooth workflow and timely delivery, clients are responsible for: Granting access to analytics platforms (GA, Heap. io, GTM, Clarity). Providing necessary business KPIs and objectives for AI-driven insights. Assigning a marketing team member to oversee data strategy alignment. Dormancy & Restart Fees:If a project is inactive for 21 business days due to lack of client response, it will be considered dormant and may be subject to restart fees equal to the project’s list price. Accessibility Virtually(Creative) is committed to creating inclusive digital experiences by adhering to WCAG 2. 1 AA accessibility best practices wherever possible. Our approach ensures that accessibility is prioritized throughout the design and development process. We utilize automated tools to assess compliance and address accessibility during implementation. However, Customer input may be required for full remediation, particularly for content or features that require specific business processes. It is important to note that while Virtually(Creative) strives to make websites as accessible as possible, achieving 100% accessibility compliance may not always be feasible due to limitations in WordPress or other technologies. For certain mandatory business processes, a fully code-level accessible solution may not be possible. Accessibility is an ongoing process, and we aim to provide solutions that maximize inclusivity without compromising essential functionality. --- - Published: 2025-01-21 - Modified: 2025-04-09 - URL: https://virtuallycreative.ca/social-media-management/ Social Media Management Let’s be real: keeping up with social media is exhausting. You’re juggling posts, hashtags, algorithms, and engagement metrics, all while trying to run your actual business. Guess what? That’s where we come in. The Problem You’re Facing Navigating the ever-evolving social media landscape can be overwhelming. Balancing content creation, platform algorithms, and audience engagement often leaves businesses stretched thin, leading to inconsistent messaging and missed opportunities. You’re invisible. Let’s face it: your posts aren’t reaching your audience. You’re too busy. Who has time to write captions, schedule posts, and track metrics? You’re winging it. Random posting isn’t a strategy—it’s a recipe for wasted effort. Your Social Media? Sorted. We take the chaos out of social media management. No more staring at a blank screen wondering what to post. No more stressing about your engagement tanking. We’re here to give you a strategy that works and a presence your audience can’t ignore at an affordable rate for small businesses to grow. Let's start the converstation. What We Do Best We streamline your social media efforts by developing and executing a cohesive strategy tailored to your brand. Our expertise allows you to focus on your core business activities while we enhance your online presence, ensuring your message reaches and resonates with your target audience. Turn Followers Into FansWe build a strategy that stops the scroll and sparks conversations. This is the building block of a solid social brand. Save You Time (and Sanity)We manage your platforms like a pro so you can focus on what you do best. Running your business doing what you love most. Level Up Your Content & Stand OutNo generic posts here—our Better and Best plans include content creation that looks so good, your competitors will cry. Social Media Audit (30-days) Ready to uncover the potential of your social media? Let’s audit, analyze, and elevate your online presence in just 30 days! What You’ll Gain:Clarity: Know exactly where your social media stands and how to improve it. Direction: A step-by-step plan that eliminates guesswork and gets you moving in the right direction. Confidence: Insights backed by data, so every post and campaign is rooted in strategy—not trial and error. Risk Free: Start with a management plan and roll the cost of the audit into the first month! $ 0 Social Media Audit (30-days)Get crystal-clear insights into what’s working (and what’s not) on your social media platforms. This 30-day deep dive delivers an actionable roadmap to optimize your presence and achieve your goals. Platform Analysis: We evaluate your current social media accounts to uncover strengths, weaknesses, and opportunities for growth. Audience Insights: Understand your followers with a detailed breakdown of demographics, behaviors, and engagement patterns. Competitor Benchmarking: See how you stack up against your competitors and where you can gain the edge. Content Performance Review: Learn what types of posts resonate most with your audience and where adjustments are needed. Actionable Recommendations: A customized 30-day plan tailored to your business goals, complete with posting tips, content ideas, and platform-specific strategies. Engagement Strategy Suggestions: Recommendations to foster better interaction with your audience and boost brand loyalty. Pay & Book Kick-Off Meeting Pay & Book Kick-Off MeetingSocial Media AuditA 30-day audit of your social media platforms with a comprehensive report at the end. Name (optional) Email Address Phone (optional) Billing Address plan_select $499. 00 Coupon (optional) Apply remove × Pick Your Perfect Plan We get it—every business has different needs. That’s why we’ve built flexible social media management packages to fit your goals, budget, and content needs. Book a free consultation, and let’s make your social media the MVP of your marketing game. Can't decide on a plan? Let's talk. $ 0 /mo GoodFor the DIYer who just needs a little help keeping things on track and a little encouragement! Social Media Strategy & Scheduling Management of Your Provided Content Analytics & Monthly Reporting 8 posts per month 6 custom images per month 2 Custom videos per month Up to 2 Social Channels Unlimited revisions Published for you Set Good Things In Motion Pay with CardSocial Media Plan - GoodFor the DIYer who just needs a little help keeping things on track and a little encouragement! Name (optional) Phone (optional) Billing Address plan_select $999. 00 every 1 month Please wait... $ 1000 /mo BetterWant to look amazing without breaking a sweat? Let’s create scroll-stopping images for you. Everything in GOOD Custom Graphics & Branded Images Strategy Adjustments Based on Trends 12 posts per month 8 custom images per month 4 Custom videos per month Up to 4 Social Channels Unlimited revisions Published for you Set Better Things In Motion Pay with CardSocial Media Plan - BetterWant to look amazing without breaking a sweat? Let’s create scroll-stopping images for you. Name (optional) Phone (optional) Billing Address plan_select $2,850. 00 every 1 month Please wait... $ 3500 /mo BestReady to dominate your space? We’ll bring out the big guns: stunning images and pro-level video. Everything in BETTER Professional Video Content Creation Advanced Engagement Strategies 20 posts per month 12 custom images per month 8 Custom videos per month Up to 4 Social Channels Unlimited revisions Published for you Set The Best Things In Motion Pay with CardSocial Media Plan - BestReady to dominate your space? We’ll bring out the big guns: stunning images and pro-level video. Name (optional) Phone (optional) Billing Address plan_select $5,500. 00 every 1 month Please wait... Get Answers. Got SMM Questions? Social media isn’t just a place for pretty pictures and trending hashtags—it’s where your audience lives, interacts, and decides whether to trust your brand. A well-managed social media presence can mean the difference between being a forgotten account and a go-to name in your industry. It’s about more than just posting; it’s about building relationships, creating meaningful engagement, and driving real results for your business. With billions of users scrolling daily, having a strategic approach to your social platforms is critical. Effective management ensures your content gets seen by the right people at the right time, helping you grow your audience, strengthen customer loyalty, and stand out from your competitors. Whether it’s crafting compelling visuals, scheduling with precision, or analyzing performance metrics to refine your strategy, every detail matters in delivering impact. By partnering with us, you’re investing in more than just social media management—you’re setting the stage for growth, visibility, and success. Let us take the stress out of managing your accounts so you can focus on what you do best: running your business. Your Social Media? Sorted. Let's talk! Why do I need a social media manager when I can do it myself? Managing your social media might sound simple—post a few pictures, add some hashtags, and call it a day, right? But here’s the truth: effective social media management is so much more than that. It’s about crafting a strategy that drives engagement, builds brand trust, and converts followers into loyal customers. A social media manager ensures you’re not just posting randomly but using every post to contribute to your business goals. From analyzing performance metrics to optimizing posting schedules and crafting professional content, we handle the nitty-gritty so you don’t have to. Let’s not forget the time you save—imagine redirecting those hours toward growing your business while we take care of your online presence. What does your Social Media Management service include? Our service is designed to meet your needs at every level, whether you’re just looking for help staying consistent or want to completely elevate your social presence with high-quality content. Here’s what we offer:Content Scheduling & Management: We take care of organizing, scheduling, and publishing your content across multiple platforms. Custom Strategies: No cookie-cutter solutions here. We analyze your brand, audience, and goals to create a plan that’s just for you. Performance Analytics: Know exactly how your posts are performing with detailed reports that highlight key insights and areas for improvement. Content Creation (in our Better & Best packages): Need visuals that stop the scroll? We create branded graphics and stunning videos to elevate your content game. Our goal is simple: to make your life easier while helping your social media deliver real results. Will you create content for me? Absolutely—but only if you choose our Better or Best packages! Here’s how it works:Better Package: Includes custom-designed images that reflect your brand’s style and tone. Think of it as giving your social posts a polished, professional touch that gets noticed. Best Package: Adds dynamic, professional video content to the mix. Video is one of the most powerful tools on social media, and we’ll create engaging reels, short clips, or animations to keep your audience hooked. If you’re a DIYer who prefers to create your own content, our Good package focuses on managing and optimizing what you provide. Either way, we ensure your audience sees your brand in the best possible light. How soon will I see results from your service? Results from social media management aren’t instant—it’s a marathon, not a sprint. However, with the right strategy, you’ll start noticing improvements in just a few weeks. Here’s what you can expect over time:First 30 Days: We focus on auditing your current presence, creating a custom strategy, and building a consistent posting schedule. You’ll likely notice improved engagement and better post performance during this stage. 30-90 Days: By now, we’re seeing what works and refining the strategy based on analytics. Expect steady growth in your audience, better reach, and higher-quality interactions. Beyond 90 Days: This is when the magic happens. With a well-established presence and data-driven optimizations, your social media will be a key driver of brand awareness, engagement, and even leads or sales. Consistency is key, and we’re here to guide you every step of the way to ensure lasting success. --- - Published: 2025-01-21 - Modified: 2025-02-27 - URL: https://virtuallycreative.ca/statement-of-work-social-media-management/ Statement of Work - Social Media Management A comprehensive plan to elevate your social media presence. By agreeing to this Statement of Work (SOW), both parties consent to the terms and conditions outlined herein and in the accompanying “Contract” specific to your project, pertaining to the Services to be performed under this SOW. Last Updated: Feb 25, 2025 Term This SOW commences on the subscription, payment, or acceptance date specified in your invoice or scope request and continues until all services are performed and deliverables provided by Virtually(Creative), unless terminated earlier per the Contract. Expiration or termination of the Contract does not terminate this SOW; all applicable terms and conditions of the Contract remain in effect until this SOW concludes. Project Description Virtually(Creative) will deliver Social Media Management Services under one of three packages—Good, Better, or Best—or a standalone 30-Day Social Media Audit. Each package includes specific deliverables detailed in the Scope of Services below. Scope of Services Social Media Audit ($750 – 30-Day Analysis)A thorough evaluation of your current social media presence with actionable insights to improve engagement and performance. •Platform Analysis: Evaluate existing social media accounts to assess branding, consistency, and effectiveness. •Audience Insights: Analyze follower demographics, engagement trends, and user behaviors. •Competitor Benchmarking: Compare performance metrics to competitors and industry benchmarks. •Content Performance Review: Identify the best-performing content types and areas for improvement. •Actionable Recommendations: Deliver a custom 30-day action plan with strategic insights and optimization tips. The Social Media Audit serves as the foundation for long-term success. Clients may choose to continue with one of our management packages after completing the audit. Good Package ($1,500/month)For businesses that create their own content but need help with strategy and management. Social Media Strategy & Scheduling•Develop a tailored content calendar aligned with your business objectives. •Schedule posts for optimal engagement across selected platforms. Content Management & Optimization•Organize and format client-supplied content for a consistent brand presence. •Ensure captions, hashtags, and tagging strategies align with best practices. Analytics & Monthly Reporting•Provide monthly performance reports with engagement metrics and insights. •Offer strategic recommendations to optimize content for better results. Better Package ($3,500/month)For businesses that want to look amazing without the hassle of content creation. Includes everything in the Good Package, plus: Custom Graphics & Branded Images•Design scroll-stopping visuals that align with your brand’s aesthetic. •Format and resize images for different platforms to ensure maximum impact. Trend-Based Strategy Adjustments•Monitor real-time trends and algorithm changes to optimize content strategy. •Adjust branding elements and content types based on engagement data. Dynamic Content Calendar•Provide an interactive visual content calendar for planning and approval. •Ensure strategic content distribution across multiple channels. Best Package ($6,500/month)For businesses ready to dominate their space with premium content and engagement strategies. Includes everything in the Better Package, plus: Professional Video Content Creation•Plan, script, shoot, and edit high-quality video content (reels, stories, short-form videos). •Optimize videos for maximum engagement on each platform. Advanced Engagement Strategies•Implement targeted audience engagement tactics such as influencer collaborations, giveaways, and strategic partnerships. •Conduct proactive engagement by interacting with followers and responding to key comments. Content Repurposing & Multi-Platform Optimization•Adapt and repurpose content across different social channels to maximize reach. • Implement cross-platform content distribution strategies. Paid Social Advertising (Starting at $1,500/month + Ad Spend)For businesses looking to scale their social reach with paid campaigns. Ad Strategy & Targeting•Audience research & segmentation to maximize ad performance. •Ad placement across Facebook, Instagram, LinkedIn, or TikTok. Ad Creation & Management•High-quality ad creatives (static, carousel, video). •A/B testing to refine and optimize ad performance. Budget & ROI Optimization•Daily monitoring to prevent wasted ad spend. •Campaign adjustments based on live data. Influencer & UGC (User-Generated Content) Marketing (Custom Pricing)Leverage influencers and organic content to build brand credibility. Influencer Matching & Outreach•Identify & partner with influencers in your niche. •Manage influencer agreements and deliverables. UGC Content Strategy•Encourage customers to create shareable content for your brand. •Curate & repurpose UGC for authentic social engagement. Performance Tracking•Monitor influencer campaign reach, engagement, and conversions. Community Engagement & Direct Response (Starting at $875/month)Active social engagement service to strengthen brand presence. Real-Time Engagement•Respond to comments, messages, and mentions within 24 hours. •Increase organic engagement and follower retention. Reputation Management•Address customer concerns before they escalate. •Moderate and respond to reviews on social platforms. Trend & Sentiment Analysis•Identify emerging trends and audience sentiment shifts. Email & SMS Drip Campaigns (Starting at $1,150/month)Automated email/SMS flows to nurture leads from social interactions. Custom Drip Sequences•Develop tailored email & SMS sequences based on customer actions. •Integrate with CRM tools like HubSpot, ActiveCampaign, or Klaviyo. Conversion Optimization•Track and refine messaging for higher conversions. •A/B test email content for better engagement. Retargeting & Follow-Ups•Sync email/SMS campaigns with paid social for seamless retargeting. Project Specifications 1) Kick-Off & Strategy Development•1-hour kick-off meeting to define business goals, audience targeting, and key brand messages. •Audit findings (if applicable) are integrated into a refined social media strategy. 2) Content Planning & Approval•Good Package: Client provides content; our team schedules and optimizes it. •Better & Best Packages: Our team creates and presents a custom content plan for approval. 3) Social Media Execution•Content is scheduled and published based on the approved calendar. •Ongoing engagement and audience monitoring (for Best Package). 4) Performance Tracking & Optimization•Analytics reports are delivered monthly with insights on engagement, reach, and conversions. •Strategy is adjusted based on real-time performance metrics. To initiate the project, the following are required: • Approved decision-maker(s). • Signed Contract. • First payment processed. • Scheduled kick-off call. Timeline Adjustments:Delays caused by revisions or missed deadlines will necessitate a revised timeline based on Virtually(Creative)’s availability. Additional charges may apply. Acceptance Criteria Approval Period:Clients have 5 business days to review and approve deliverables. Lack of response within this period constitutes approval (“deemed approval”). Assumptions and Dependencies • All services are provided remotely. • Clients are responsible for providing necessary access to social media accounts. •Timely feedback and approvals are essential to maintain the project schedule. Customer Responsibilities To ensure a smooth workflow and timely delivery, clients are responsible for: Content Submission (Good Package only): Providing all necessary media assets and post details. Account Access: Granting permissions to Virtually(Creative) for social media management. Timely Feedback: Responding to content approval requests within agreed timeframes. Dormancy & Restart Fees:If a project is inactive for 21 business days due to lack of client response, it will be considered dormant and may be subject to restart fees equal to the project’s list price. Accessibility Virtually(Creative) prioritizes inclusive digital experiences by adhering to accessibility best practices where possible. However, full accessibility compliance on social platforms is dependent on platform-specific limitations. --- - Published: 2025-01-16 - Modified: 2025-06-11 - URL: https://virtuallycreative.ca/business-automations/ Business Automations Businesses have a lot of repetitive tasks, automations provide ways to free up time, human resources and attention - allowing people to focus on what they do best. Are You Drowning in Manual Tasks? As a small business owner, you know your time is your most valuable asset. Most Businesses attempt to automate but end up with broken workflows or processes. Manual Data Entry: Spending hours copying and pasting information between forms, spreadsheets, and your CRM? Customer Follow-Up Delays: Missing out on leads because you're too busy to respond promptly? Content Management Overwhelm: Struggling to keep your content updated and engaging? E-commerce Inefficiencies: Dealing with order processing, inventory updates, and customer communications manually? Membership Site Management: Wasting time with tedious user management and membership updates? $ 0 Strategy & MappingFind gaps in your processes and SOP as we translate business rules, process and objectives into a roadmap for AI adoption for your business. Get a bespoke Workflow to prepare for AI adoption See how systems connect & share data Find lost revenue from shadow services Set Good Things In Motion $ 750 per Workflow Build & ImplementBuild your processes and SOP using AI workflows right from inside your website. Each custom workflow has it's own pricing an implementation specialist. Build robust Workflows for your Business Custom Graphics & Branded Images Strategy Adjustments Based on Trends Set Better Things In Motion $ 0 /mo Monitoring & SupportWith AI automations and workflows powering the next level of your business, make sure you're covered with monthly upkeep, and reporting for your AI-powered workflows. Workflow Queue monitoring Token Usage Reporting Advanced Workflow Support Workflow Coverage for AI Scaling Let's Talk. Have a question before you go back to slogging around with chatGPT and hoping for the best? Don't wait - automate. Common AI questions Need Answers? How does your automation service integrate with the apps and tools I’m already using? Our service is powered by robust integrations built into your WordPress website and connects to any API directly or by using secure Webhooks. We can also connect or ingest data from platforms like Make and Zapier depending on your needs. They connect seamlessly with thousands of popular apps and tools—think email platforms, CRMs, spreadsheets, project management systems, and more. We start by discussing which tools you rely on the most, then create automation workflows that connect them in a way that best suits your business needs. Whether you use Google Workspace, Office 365, Shopify, or a specialized industry tool, we can usually integrate it effortlessly to streamline your processes. Do I need technical knowledge to set up and maintain these automated workflows? No technical expertise is required. Our team handles all the complexities of creating, testing, and maintaining your automation workflows. We’ll consult with you to understand your processes, design custom workflows that fit your needs, and take care of any troubleshooting or updates down the line. You’ll be able to focus on growing your business while we handle the behind-the-scenes tech details. What types of marketing and business processes can you help me automate? We can automate a wide range of tasks across your business, from nurturing leads and sending personalized email campaigns to streamlining invoicing and customer service. Examples include automatically segmenting email contacts, following up on abandoned carts, updating CRM records in real-time, sending reminder notifications to your team, and more. Essentially, if there’s a repetitive task in your workflow in your business, we can likely automate it to save you time and reduce errors. How do you ensure my data is secure throughout the automation process? Data security is our top priority. We use trusted platforms (Make and Zapier) that employ advanced encryption and security protocols to protect your information. Additionally, we only collect and process the data necessary to complete your automated tasks, and we maintain strict access controls to keep your information safe. We’re also happy to discuss any specific security or compliance requirements your industry may have to ensure your workflows meet the highest standards. --- - Published: 2024-12-28 - Modified: 2024-12-28 - URL: https://virtuallycreative.ca/payment-confirmation/ Unable to locate payment record. --- - Published: 2024-12-28 - Modified: 2024-12-28 - URL: https://virtuallycreative.ca/payment-failed/ We're sorry, but your transaction failed to process. Please try again or contact site support. --- - Published: 2024-11-21 - Modified: 2025-02-27 - URL: https://virtuallycreative.ca/ai-agent-terms-agreements/ AI Agent Terms of Serivce Outlines how AI Agents work, the data they require and security around how we protect your data. These Terms of Service (“Terms”), along with our Privacy Policy and any other appendices or agreements specifically referenced herein, constitute the entire agreement (“Agreement”) between Virtually Creative Inc. or an Virtually Creative affiliate, as detailed in the Agreement , and you, the customer, governing your use of our analytics and reporting services. Please read these Terms carefully before using our Service. By accessing or using any part of the Service, you agree to become bound by the Terms of this Agreement. If you do not agree to all the Terms of this Agreement, then you may not access or use the Service. Last Updated: Jan 28th 2025 Subscription Plans & Services Our Service is offered through various subscription plans with differing levels of access to data sources, accounts per data source, and user allocations:Solo: Access to 1 Data Source, 3 accounts per data source, and 1 user. 5x: Access to 5 Data Sources, 10 accounts per data source, and 3 users. 10x: Access to 20 Data Sources, 50 accounts per data source, and 10 users, with assisted onboarding. Enterprise: Customized offerings with enterprise-grade security, the option to host data on your cloud, and provisions for high ad spend. Registration & Responsibilities To access the Service, you must register an account and provide accurate and complete information. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer or device. Data Privacy & Security We are committed to safeguarding your privacy and operate with secure, SOC/2 language models on Microsoft Azure. We ensure CGPR, CCPA, and SOC/2 compliance without storing your data. For more details, please refer to our Ai Privacy Policy. Payment Terms The Service is billed on a monthly basis . We offer a 30-day trial for the Solo, 5x, 10x plans. Custom Pricing and terms apply to the Enterprise plan. User Restrictions You agree not to misuse the Service. The Service must not be used for any unlawful or unauthorized purpose. Your use of the Service is subject to the fair use policy as outlined in this Agreement. Data Sources and Integrations You may connect and analyze data from over 20 platforms. It is your responsibility to ensure that you have the necessary rights and permissions to use data from these sources. Support and Contact Information For technical support, sales inquiries, or general questions, you may contact us via live chat, email, or through our designated contact channels. Modifications to Terms We reserve the right to modify these Terms at any time. We will provide notice of any signifigant changes and, by continuing to use the Service, you agree to be bound by the revised Terms. Termination We may terminate or suspend access to our Service immediately, without prior notice or liability, for any reason whatsoever, including, without limitation, if you breach the Terms. Governing Law We reserve the right to modify these Terms at any time. We will provide notice of any signifigant changes and, by continuing to use the Service, you agree to be bound by the revised Terms. Feedback & Comments All feedback, comments, and suggestions you may provide regarding Virtuallycreative. ca are welcome and may be used by us to improve our Service. By submitting feedback, you grant us permission to use it without restriction or compensation to you. Intellectual Property Virtuallycreative. ca and its licensors retain all rights to the intellectual property of the Service. Your use of the Service grants you no rights to use Virtuallycreative. ca's trademarks, logos, domain names, or other brand features. Confidentiality Information exchanged under this Agreement must be treated as confidential. Neither party shall disclose such information without the prior written consent of the other party. Security Measures Virtuallycreative. ca is committed to protecting the security of your data. We implement industry-standard measures and controls to safeguard the data you manage through our Service. Maintenance & Support Regular maintenance and updates to the Service are planned to ensure optimal performance. Virtuallycreative. ca provides customer support and resources to assist with any issues or inquiries related to the Service. Modifications to Service Virtuallycreative. ca reserves the right to modify or discontinue the Service or any feature at any time, without liability to you, except where prohibited by law. Third-party Services & Content The Service may allow you to gather data from third-party services. Virtuallycreative. ca is not responsible for the content, policies, or practices of any third-party service. Indemnification You agree to indemnify, defend, and hold harmless Virtuallycreative. ca and its affiliates, officers, agents, employees, and partners from any claim or demand, including reasonable attorney’s fees, made by any third party due to or arising out of your breach of these Terms, your improper use of Virtuallycreative. ca's Service, or your breach of any law or the rights of a third party. Limitation of Liability To the fullest extent permitted by applicable law, Virtuallycreative. ca will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses. Governing Law and Dispute Resolution These Terms are governed by the laws of the Dominion of Canada. Any disputes arising from these Terms will be resolved through arbitration or in the court jurisdiction of Ontario, Canada. General Provisions These Terms constitute the entire agreement between you and Virtuallycreative. ca and supersede any prior agreements. If any part of these Terms is held invalid or unenforceable, that part will be construed in a manner consistent with applicable law, and the remaining portions will remain in full force and effect. Contact Information For any questions about these Terms, please contact us via the provided contact channels on our website. --- - Published: 2024-11-21 - Modified: 2024-11-21 - URL: https://virtuallycreative.ca/ai-analytics-insights-reporting/ai-use-cases/ AI Analytics & Reporting - Use Cases "AI will be the most transformative technology of the 21st century. It will affect every industry and aspect of our lives. "Jensen HuangCEO at NVIDIA, 2021 AI for Smarter Marketing Strategies Marketing & Customer Engagement Today’s digital landscape a fast-paced, highly competitive arena, marketing teams need more than just intuition to drive results. AI agents connected to tools like Google Analytics 4 (GA4), Google Search Console (GSC), Meta Ads, and more provide businesses with unparalleled insights into campaign performance, customer behaviour, and market trends. With AI, you can move beyond basic data analysis to actionable strategies that align with your goals. These tools help you optimize ad spend, create SEO-friendly content with ease, and track real-time KPIs that matter most. AI also excels in automating customer nurturing, from lead generation to follow-ups. It provides personalized touchpoints that engage prospects at the right time, ensuring they stay interested and move smoothly through your sales funnel. Additionally, AI-guided SEO tools ensure your content not only ranks but also aligns with audience intent. With intelligent automations, businesses can stay ahead of the competition, focusing on creative strategy while AI handles the data-heavy work. Let's empower your marketing, together. How can AI enhance SEO strategies? AI analyzes search trends, keyword gaps, and competitor content to provide actionable insights, helping you create high-ranking, optimized content effortlessly. What role does AI play in ad campaign optimization? AI tracks real-time performance in tools like Meta Ads and Google Ads, automatically adjusting bids and targeting for maximum efficiency. Can AI improve lead generation and nurturing? Yes, AI automates lead qualification, follows up with personalized responses, and tracks engagement to move leads seamlessly through the sales funnel. How does AI integrate with existing marketing data tools? AI connects with platforms like GA4 and GSC, providing a unified dashboard of insights and recommendations tailored to your KPIs. For example, here’s all data sources we connect to right out of the box,Google AnalyticsGoogle Search ConsoleGoogle AdsFacebook AdsFacebook InsightsInstagram AdsInstagram InsightsLinkedIn AdsShopifyGoogle SheetsGoogle BigQuery How does AI deliver business insights to executives? AI processes vast amounts of data, presenting key insights through clear dashboards, automated reports, and predictive models to guide decision-making. Can AI improve team performance tracking? Yes, AI tracks project timelines, employee output, and performance KPIs, offering suggestions for optimizing workflows and resource allocation. What operations can AI automate for business owners? AI handles repetitive tasks like email management, data entry, invoicing, and customer follow-ups, freeing time for high-priority work. How does AI support strategic planning? AI analyzes trends, market conditions, and internal performance to provide actionable recommendations, helping shape long-term strategies. Advanced Insights for Smarter Decisions Executives and Business Owners Executives and business owners often juggle multiple responsibilities, leaving little time to dive into complex data or manage repetitive tasks. AI agents act as your trusted assistants, providing highly accurate summaries, predictive analytics, and automated workflows. They transform raw data into actionable insights, helping you stay ahead of market trends and make informed decisions faster than ever before. For example, AI can consolidate financial reports, team performance metrics, and customer data into clear, digestible dashboards that highlight what’s working and what needs improvement. With AI, forecasting becomes more precise, allowing leaders to anticipate challenges and adapt their strategies in real time. Additionally, AI automates time-consuming tasks like email sorting, invoice processing, and even scheduling, giving executives the bandwidth to focus on strategic growth. Whether you’re looking to enhance operational efficiency, optimize team performance, or gain deeper insights into customer behavior, AI agents empower you to lead with confidence and clarity. From small startups to large enterprises, these tools make complex business challenges manageable, leaving more time for what truly matters: growing your business. Let's empower your executives, together. Drive Revenue with Smarter Sales Processes Supercharge Your Sales Pipeline Sales teams are under constant pressure to meet ambitious targets, and traditional methods can only take them so far. AI agents revolutionize sales operations by automating repetitive tasks, delivering actionable insights, and streamlining every step of the sales process. From lead scoring to deal closures, AI provides the tools sales reps need to prioritize high-value opportunities and close more deals faster. AI connects seamlessly with your CRM, analyzing customer data to predict needs, suggest personalized outreach strategies, and identify upselling opportunities. These tools also track pipeline health, highlighting bottlenecks and recommending solutions to keep deals moving forward. Advanced AI algorithms even forecast sales trends, enabling teams to align resources and strategies with market demands. Beyond analytics, AI enhances efficiency by automating follow-ups, scheduling calls, and providing tailored recommendations for each lead. Sales reps can focus on what they do best—building relationships and closing deals—while AI handles the heavy lifting behind the scenes. With AI driving your sales pipeline, you can achieve higher conversion rates, better customer retention, and sustained revenue growth. Let's empower your sales, together. How does AI help with lead qualification? AI scores leads based on behavioral data, demographics, and engagement levels, helping sales teams prioritize high-potential opportunities. Can AI improve sales forecasting? Yes, AI uses historical data, market trends, and real-time updates to deliver highly accurate sales forecasts, enabling better planning. How does AI streamline the sales process? AI automates follow-ups, schedules meetings, and provides tailored scripts and recommendations, enabling sales reps to focus on closing deals. What role does AI play in customer relationship management? AI integrates with CRM tools to analyze customer data, predict needs, and recommend personalized outreach strategies for better retention and upselling. How does AI support HR teams? AI automates candidate screening, onboarding, and employee engagement surveys, enabling HR to focus on strategic initiatives. Can AI improve customer support? Yes, AI chatbots handle common inquiries 24/7, providing instant responses and escalating complex issues to human agents when needed. How does AI streamline accounting processes? AI automates invoice processing, expense tracking, and financial reporting, reducing errors and saving time. What role does AI play in team collaboration? AI tools integrate across departments to centralize communication, track progress, and recommend workflow improvements. Empower Teams with Intelligent Automation Simplify Operations Across Teams Small and medium businesses often face unique challenges, from limited resources to cross-departmental inefficiencies. AI-driven automation helps these businesses level the playing field, streamlining operations across HR, customer support, accounting, and beyond. By automating repetitive tasks, AI not only saves time but also minimizes errors, allowing teams to focus on delivering higher-value work. For HR teams, AI simplifies candidate screening, onboarding, and employee engagement processes, helping build strong, productive teams. Customer support benefits from AI-powered chatbots that handle inquiries 24/7, ensuring faster resolutions and higher satisfaction rates. On the accounting front, AI automates tasks like invoicing, expense tracking, and financial reporting, providing accurate results while freeing up valuable time for more strategic planning. AI also plays a crucial role in team collaboration, connecting data across departments to provide a unified view of operations. By analyzing workflows, it can identify bottlenecks, suggest optimizations, and ensure that projects stay on track. Whether you’re managing five employees or fifty, AI empowers small and medium businesses to operate like industry leaders. Let's empower your operations, together. Discover insights from your business data In today's fast-paced market, every moment counts. While your competitors harness AI to gain an edge, delaying adoption could leave you trailing. Our AI platform offers seamless integration across multiple accounts and dimensions, delivering insights tailored for everyone—from novices to marketing experts. Book a demo now to stay ahead Connect to your Business Data This integration enables real-time analysis of user behavior and campaign performance, leading to more informed decision-making. AI can identify patterns and trends that may be overlooked manually, allowing for precise audience targeting and personalized marketing strategies. --- - Published: 2024-11-17 - Modified: 2025-02-27 - URL: https://virtuallycreative.ca/statement-of-work-websites/ Statement of Work - WordPress Websites A battle-tested project plan to achieve website success. By agreeing to this Statement of Work (SOW), the parties agree to be bound by the terms and conditions set out in this agreement and the “Contract,” sent with your specific project, concerning the Services to be performed under this SOW. Last Updated: Nov 16th 2024 Term The term of this SOW will commence on the subscription, payment, or acceptance date in your generated invoice or scope request. It will continue until all services have been performed and all deliverables delivered by Virtually(Creative) unless terminated earlier under the Contract for the project. Expiration or termination of the Contract will not serve to terminate this SOW. All applicable terms and conditions of the Contract will continue to apply to this SOW until the expiration or termination of this SOW. Project Description Virtually(Creative) shall perform the services described in this SOW, which shall supplement the executed agreement between the parties. This SOW covers professional website services under one of four tiers: Starter, Growth, Premium, or Custom (Bespoke). Each tier includes clearly defined deliverables outlined in the Scope of Services section below. Scope of Services For Starter Websites ($675+):Virtually(Creative) will build a single-page scrolling website using a premium pre-selected WordPress template. •Minimal customization to fonts, colors, and logos to align with your existing branding. •Basic hosting setup and site launch. •Mobile responsiveness and basic SEO setup (meta tags, sitemap). Customer is responsible for providing all content via the Content Snare Request system. Design changes beyond basic branding (e. g. , layout updates, additional functionality) will be subject to a change request fee of $220/hr CAD. For Growth Websites ($1,250+):Virtually(Creative) will build up to 5 custom-designed pages using WordPress and Elementor Pro. •Intermediate SEO setup (keywords, image optimization, speed enhancements). •Scalable hosting with SSL certificate setup. •Custom contact forms and analytics integration (Google Analytics and Search Console). •Mobile responsiveness for all pages. Customer must supply all finalized content through the Content Snare Request system. Additional design elements, e-commerce functionality, or out-of-scope requests will incur a change fee of $220/hr CAD. For Premium Websites ($2,750+):Virtually(Creative) will build up to 10 pages fully customized for your brand, with advanced features and integrations. •Unique design tailored to your business needs. •Integrated AI systems for content and SEO recommendations. •Advanced blog/portfolio features and enhanced local SEO strategies. •Secure, scalable hosting with automated backups. •Optional e-commerce functionality for up to 10 products. Additional functionality or integrations not covered in this package will be subject to a change request fee of $220/hr CAD. For Custom (Bespoke) Websites ($5,000+):Virtually(Creative) will deliver a highly tailored WordPress website built from the ground up based on in-depth consultation. •Includes up to 25 custom-designed pages as part of the initial project scope. Additional pages may be added at an agreed-upon rate or via batch import using automated tools (if applicable). •Fully customized design and layout, with tailored animations, interactive elements, and immersive user experiences. •Integration of AI-driven tools for advanced content and SEO optimization. •Enterprise-grade e-commerce functionality and third-party API integrations, as needed. •Advanced local and technical SEO implementation. •Premium hosting on a high-performance, secure server with automated backups and performance monitoring. •Comprehensive post-launch support for up to 3 months. For sites requiring more than 25 pages, an Additional Scope Request will outline the additional cost and timeline, especially for manually designed or content-intensive pages. Project Specifications The project breakdown includes the following phases for all tiers:•Agreement Email & Kick-Off Call: 1-hour call to define project scope. •Planning: Content request sent to the Customer. •Development: Build-out of site according to the scope tier. •First Look & Staging Access: Preliminary review in a secure staging environment. •Feedback & Revisions: Incorporation of 1-2 rounds of feedback. •Testing: Rigorous testing for mobile and desktop compatibility. •Site Acceptance & Pre-Launch Prep: Customer approval before Code Freeze. •Launch: Final site deployment to production environment. Kick-off Requirements:Project commencement requires the following:•Approved decision-maker(s). •Signed Contract. •First payment processed. •Scheduled kick-off call. Timeline Adjustments:Delays caused by revisions or missed deadlines will require a new timeline based on Virtually(Creative)’s availability. Additional charges may apply. Acceptance Criteria Approval Period:Customer will have 5 business days to review and approve the site in a staging environment. Beyond this period, the site will be considered approved (“deemed approval”). Pre-Launch Code Freeze:A 48-hour code freeze will precede the production launch to ensure proper configuration. No changes will be permitted during this period. Assumptions and Dependencies •All services are provided remotely. •Customer is responsible for domain registration and content submission. •Dormant projects may incur restart fees after 21 business days of inactivity. Customer Responsibilities To ensure a smooth project workflow and timely delivery of the services outlined in this SOW, the following are the Customer’s responsibilities:Content Submission:The Customer is responsible for submitting all required content (text, images, videos, etc. ) via the Content Snare Request system within the timeline specified during the kick-off call. •For Starter and Growth packages: All content must be submitted before development begins. •For Premium and Custom (Bespoke) packages: Content may be submitted in phases as agreed upon during project planning. Failure to meet deadlines for content submission may result in delays and additional fees. Domain and Hosting:The Customer is solely responsible for:•Domain registration and renewal. For Starter and Growth packages:•The Customer may choose to use self-provided hosting, but access must be granted to Virtually(Creative) to complete the setup and deployment. •Hosting with Virtually(Creative) is required if the Customer wants to upgrade to Elementor Pro instead of using the free version included in these tiers. For Premium and Custom (Bespoke) packages:•Virtually(Creative) provides secure, scalable hosting as part of the service. Revisions and Approvals:The Customer must provide timely feedback and approvals using Pastel, Virtually(Creative)’s feedback platform, to streamline the review process and ensure clarity in requested changes. •First Feedback Round:The Customer will receive access to the staging site via Pastel for review and comments. All feedback must be provided through Pastel within 5 business days of receiving the link. •Final Approval (Site Acceptance):The Customer must provide final approval of the staging site within 10 business days of receiving the URL for review. Approval must be submitted via Pastel or email. Failure to provide timely feedback or approvals may result in project dormancy and additional fees. Revisions submitted outside of Pastel or beyond the approved content scope will be treated as out-of-scope work and subject to additional charges as outlined in Section 3 (Scope of Services). Rescheduling:The Customer may reschedule the agreed-upon launch date before the Code Freeze period by giving Virtually(Creative) at least 3 business days’ notice. Rescheduling after the Code Freeze may result in additional fees. Dormancy:The project will be deemed dormant if there is no response from the Customer within 21 business days of the last communication. Dormant projects may be subject to deprioritization, delays, and a restart fee equal to the project’s list price. Accessibility Virtually(Creative) is committed to creating inclusive digital experiences by adhering to WCAG 2. 1 AA accessibility best practices wherever possible. Our approach ensures that accessibility is prioritized throughout the design and development process. We utilize automated tools to assess compliance and address accessibility during implementation. However, Customer input may be required for full remediation, particularly for content or features that require specific business processes. It is important to note that while Virtually(Creative) strives to make websites as accessible as possible, achieving 100% accessibility compliance may not always be feasible due to limitations in WordPress or other technologies. For certain mandatory business processes, a fully code-level accessible solution may not be possible. Accessibility is an ongoing process, and we aim to provide solutions that maximize inclusivity without compromising essential functionality. --- - Published: 2024-11-16 - Modified: 2025-06-11 - URL: https://virtuallycreative.ca/accessibility-consulting/ Accessibility Consulting By January 1, 2021, all public websites and web content in Ontario posted after 2012 will need to be AODA “AA” compliant. With hefty penalties for a non-compliant site, build a web presence using Inclusive design principles. What we do best We have helped companies assess their digital accessibility and bring about new training, planning and roadmapping the path to compliance. Development Assessments for AODA violations action plan to become WCAG 2/AODA compliant Training your next accessibility champion Development Assessments for AODA violations Ensuring your digital platforms comply with the Accessibility for Ontarians with Disabilities Act (AODA) is crucial for inclusivity and avoiding legal pitfalls. Our development assessments rigorously audit your website or app to identify AODA violations and pinpoint accessibility barriers. Using the latest tools and expert analysis, we deliver a comprehensive report that highlights issues, their impact, and practical steps for remediation, enabling your team to build more accessible experiences. Action plan to become WCAG 2/AODA compliant Achieving compliance with WCAG 2. 1 and AODA doesn’t have to be overwhelming. We create tailored action plans designed to guide your organization through the compliance process. From prioritizing fixes to introducing best practices for sustainable accessibility, our step-by-step strategies help you meet legal requirements while enhancing usability for all users, including those with disabilities. Training your next accessibility champion Empower your team to lead accessibility initiatives with our Digital Accessibility Champion training. This hands-on program equips developers, designers, and project managers with the knowledge and skills to integrate accessibility into every phase of the digital development lifecycle. By fostering a culture of accessibility, you’ll build a team capable of creating inclusive, user-friendly experiences that align with AODA and WCAG standards. What is Inclusive Design? In a world of stairs, let’s build ramps. Stairs are cheaper but have limits. They work for the majority of people, but not all. Ramps take a bit more planning and budget than stairs but can be used by everyone. Picking ramps when stairs will do is an inclusive design choice. People who use stairs don’t even notice a ramp. People who use ramps will absolutely notice it’s not stairs. Accessible design is good design. Good design is rarely noticed. The true R. O. I. from accessibility is to not only make your website more accessible but to also market to people with disabilities using accessibility as a market differentiator. Inclusive design methods (designing with rather than for excluded users) can create elegant solutions that work well and benefit all. Let's start the converstation. Common AODA Questions Need Answers? What is the Accessibility for Ontarians with Disabilities Act (AODA) The Accessibility for Ontarians with Disabilities Act, or AODA , aims to identify, remove, and prevent barriers for people with disabilities. Government of Ontariohttps://www. aoda. ca/the-act/ Do you need to comply? If you’re in Ontario, most likely. The requirements and deadlines you need to follow depend on the type and size of your organization. You are exempt if you are self-employed and do not have employees. We can help you navigate digital compliance issues for the following sectors:businesses or non-profitspublic sector organizations What does the law say about AODA? What some companies don’t know is that they already need to be compliant! Don’t get caught with a beautiful website, but it’s not accessible to a majority of Ontarians. Beginning January 1, 2014: new public websites, significantly refreshed websites and any web content posted after January 1, 2012, must *meet Web Content Accessibility Guidelines (WCAG) 2. 0 Level A *Beginning January 1, 2021: all public websites and web content posted after January 1, 2012, must meet WCAG 2. 0 Level AA other than criteria 1. 2. 4 (live captions) and 1. 2. 5 (pre-recorded audio descriptions)* “Accessibility rules for businesses and non-profits” (Source: https://www. ontario. ca/page/accessibility-rules-businesses-and-non-profits) Is WCAG 3. 0 ready for use? Not yet. WCAG 2. 0 was published in 2008, and the latest iteration — WCAG 2. 1 — was published ten years later, in 2018. WCAG 2. 2 is expected to be published in 2023, and WCAG 3. 0 is still a few years away. One of the primary goals of WCAG is “harmonization” — to provide a comprehensive, globally-recognized set of standards, which is crucial to making online content more accessible everywhere. Is accessibility required for marketing materials? Depending on the region or country, there may be laws and regulations requiring businesses to make their digital content accessible to people with disabilities. Non-compliance can lead to legal consequences. Let All Customers Reach You Many businesses don’t know that they’re required to be “AA” compliant as of January 1st, 2021. Get an assessment for AODA violationsGet an action plan to become WCAG 2/AODA compliantLet’s build some ramps We're here to help, let's talk. Let's find out... Are you doing enough? Breaking Barriers: Accessibility Matters Web accessibility is a cornerstone of inclusive design. It ensures that people with disabilities can perceive, understand, navigate, and interact with websites effectively. From individuals with visual impairments who rely on screen readers to those with motor disabilities who utilize alternative input methods, accessibility considerations empower users to access information and engage with your website seamlessly. To achieve an accessible website, it is crucial to adhere to widely recognized guidelines, such as the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C). These guidelines provide a comprehensive framework for addressing accessibility concerns and creating a more inclusive digital environment. Enhancing User Experience through Inclusivity Inclusive website design goes beyond accessibility; it focuses on creating an exceptional user experience for all visitors. By considering your target audience’s diverse needs and preferences, you can tailor your website to accommodate various user profiles, ensuring that everyone feels valued and engaged. Adaptive Design for Dynamic ExperiencesAdaptive design plays a pivotal role in providing personalized experiences to different users. Your website can adapt seamlessly to various devices, screen sizes, and interaction methods by leveraging responsive layouts, flexible content structures, and intelligent technologies. This adaptability ensures a consistent platform experience, enhancing user satisfaction and minimizing frustration. Visual Appeal with Universal AppealVisual design elements significantly contribute to the overall user experience. When designing an inclusive website, creating visually appealing interfaces that accommodate individuals with different visual abilities is essential. Consider providing high-contrast options, clear typography, and alternative text for images, enabling users to perceive and appreciate your content regardless of their visual capabilities. Streamlined Navigation and Information ArchitectureNavigating a website should be intuitive and effortless for all users. A well-structured information architecture and clear and concise navigation menus allow individuals to locate desired information efficiently. Implementing descriptive link texts, breadcrumb trails, and search functionalities empowers users to find what they need quickly, enhancing overall satisfaction and reducing user abandonment. The Business Impact: Why Inclusive Website Design Matters Embracing inclusive website design not only demonstrates your commitment to accessibility and user experience but also yields tangible business benefits. Here are some key reasons why investing in inclusive design can give you a competitive edge:Expanding Your Audience ReachCreating an inclusive online environment extends your reach to a broader audience. Individuals with disabilities, their friends, families, and supporters are a substantial market segment that values companies that prioritize inclusivity. Catering to their needs through an inclusive website design can increase traffic, engagement, and conversions. Boosting SEO PerformanceSearch engines, like Google, prioritize websites that provide a great user experience and valuable content. An inclusive website design aligns with these ranking factors, making it more likely for your website to appear higher in search engine results. By outranking competitors, you gain greater visibility, attract more organic traffic, and strengthen your online presence. Building Brand Reputation and LoyaltyInclusivity is a core value that resonates with users. When individuals feel welcomed and valued on your website, they are more likely to form a positive perception of your brand. Word-of-mouth recommendations, social media advocacy, and repeat visits from satisfied users contribute to building a solid brand reputation and fostering customer loyalty. --- - Published: 2024-11-16 - Modified: 2025-06-11 - URL: https://virtuallycreative.ca/ai-analytics-insights-reporting/ Artificial Intelligence Business Insights With A. I. taking the world by storm don't get left behind. Level up your business and leverage the latest technology. Unlock insights into your needle in a haystack problem up to 10x faster. $ 0 /mo Bespoke Ai for your Website On-Site AI Chat Assistants Deliver 24/7 customer support and qualify leads with intelligent, branded AI chatbots that integrate seamlessly into your site. AI-Powered Content & SEO Automatically generate blog posts, landing pages, and product descriptions using trained AI that adapts to your voice and industry. Workflow Automations From intake forms that trigger email sequences to AI-backed reporting dashboards, we build automations that save you hours every week. Built for WordPress. Tailored for your business. Don't wait. Automate. Unlock the Power of AI in Your Business Affordable AI solutions made for small and medium businessesAI isn’t just for enterprise. We bring powerful, practical AI solutions directly into your WordPress environment — so you can operate smarter without the sky-high price tag. From marketing and sales to operations and support, your website becomes a central hub for intelligent automation. Why Choose Our AI-Powered WordPress Solutions? Tailored to YouEvery integration is customized to your workflows, brand, and business model — no cookie-cutter bots here. Affordable ScalabilityGet enterprise-grade capability without the enterprise costs. Built on flexible tools that grow with your business. Real Business ImpactFree up your team’s time, improve conversion rates, and give customers a next-level experience — all with the power of AI. Need More Agentic AI workflows that automate? Built for scale with features like human review workflows, conditional branching, and multi-step approvals. Integrate with leading AI providers like OpenAI, Anthropic, Google (and over 250+ more models) all while getting ahead of your competition and disrupting your market. $ 291 and up EntrepreneurEntrepreneur AI Solutions are designed for founders and small teams who are ready to take their first bold step into intelligent automation. At this level, we focus on fast-impact systems that streamline your time, enhance your website’s utility, and prove just how powerful AI can be—even at the early stages of business growth. Whether it’s adding a smart lead capture assistant, integrating dynamic contact flows, or automating basic content generation inside WordPress, this tier helps you move faster, look more professional, and create a better experience for your customers without overwhelming your budget or operations. If you’re ready to start making AI work for you instead of just watching others adopt it, this is your signal to begin. Don't wait. Take back your time now. $ 291 and up SMB Ai SolutionsSMB AI Solutions are built for established small and medium-sized businesses ready to scale smarter, not harder. At this level, we deploy intelligent systems directly into your WordPress site that free up time, reduce operational drag, and amplify sales and marketing performance. Think AI-powered lead qualification, content engines that generate SEO-optimized pages on command, branded chatbot assistants that convert site visitors, and automated workflows that connect everything behind the scenes. This is where AI becomes your team’s silent partner—working 24/7 and driving real business outcomes. If you’ve been feeling the pressure to compete with bigger players, this is your opportunity to level up without taking on enterprise-level costs. Don't wait. Empower your team(s). About $ 25000 Custom Ai SolutionsCustom AI Solutions are for organizations that know exactly what they need—or have a bold vision and want a partner who can build it from the ground up. These projects are collaborative, strategic, and highly tailored, fusing your domain expertise with our AI systems design. We’ll help you scope, prototype, and deploy next-generation tools that fit into your existing workflows or help you invent entirely new ones. Whether you’re launching a new product, streamlining a complex backend system, or designing a customer experience powered by intelligent automation, this tier delivers precision-engineered solutions with measurable impact. If you’re ready to push your business beyond best practices and into innovation, this is where we start. Don't wait. Let's Kick that Vision into Overdrive. Minimum $ 50 k Enterprise SolutionsEnterprise AI Solutions start at $100,000 and are built for companies ready to lead, not follow. This tier isn’t for everyone—and that’s exactly the point. These solutions are designed for businesses looking to redefine what’s possible in their industry by deploying deeply integrated, AI-powered systems that automate at scale, optimize operations, and enhance decision-making. If you’re exploring this level of innovation, you’re likely already a fit. By committing to a $100K+ implementation, you unlock access to our elite innovation pipeline, including the possibility for applying for the Canadian AI Compute Access Grant*, which supports projects scaling over 1 to 3 years. We assemble a dedicated R&D team around your objectives, scope and build the infrastructure required for enterprise performance, and work with you to develop a commercialization plan that positions your business at the forefront of your market. This is where automation meets ambition. With only one slot available per year - these builds are extremely limited because excellence doesn’t scale without intention. Book Your Eligibility Review. What Types of AI Are Available? After delivering custom AI solutions for clients for over three years, we've seen four major pillars become available, Task-Specific, Workflows, Platform Agents and Interface Agents. Task-SpecificThese focus on one well-defined job and do it reliably. The pattern: Take a repetitive knowledge-worker task, embed domain expertise, achieve reliability through constraint. WorkflowsThese coordinate multiple steps across tools. The pattern: Replace manual context-switching and tool juggling with orchestrated sequences. Platform AgentsThese extend existing software platforms. The pattern: Add AI capabilities to where users already work rather than creating new destinations. Interface AgentsThese focus on specific interaction modes. The pattern: Make complex technical capabilities accessible through natural interfaces. Common AI questions Need Answers? What can A. I. data analysts do right away? Out of the box it’s able to do or use, Over 1,000 metrics for refined marketing strategies Access to all public data points across platforms Direct links to your ad landing pages Comprehensive budget and campaign timelines Insights into target demographics Data on interest and lookalike audiences chatGPT, is it only you? Actually, it’s multiple providers under the hood (over 290 models) picked to match specific task and purposes to always deliver the right balance between high quality results at affordable token costs. OpenAIAzure OpenAI ProviderAnthropic ProviderAmazon Bedrock ProviderGoogle Generative AI ProviderMistral ProviderxAI Grok ProviderTogether. ai ProviderCohere ProviderFireworks ProviderDeepInfra ProviderDeepSeek ProviderCerebras ProviderGroq ProviderPerplexity Provider Is this safe & secure to use? We use live data, which means your queries are executed on the fly and call the target API on demand. This means no query data is ever stored in any database, ever. Our service-layer operator uses secure, SOC/2 approved language models on Microsoft Azure, ensuring real-time insights without storing your data. Privately hosted Azure LLMsLive queries, no data storedGDPR, CCPA & SOC/2 CompliantPrivacy mode for chats What's your current level of Security? Virtually(Creative) and our data vendor conscientiously abide by Google’s API Services User Data Policy , which encompasses the Limited Use requirements, to guarantee that your data is utilized solely for the enhancement of user-facing features that are visibly integral to the application’s functionality. Our data vendor not only comply with the stringent requirements of the General Data Protection Regulation (GDPR) but are also in the progressive phase of acquiring the AICPA/SOC2 Type 2 certification. --- - Published: 2024-11-16 - Modified: 2024-11-17 - URL: https://virtuallycreative.ca/behaviour-marketing/ Bold Decisions are Data-Driven Unlock profound insights into your users' behaviours, interactions, and engagements with your applications, products, and brand. What's the Value of Analytics? Behaviour marketing is a powerful approach that focuses on understanding and leveraging consumer behaviour to create personalized and targeted marketing campaigns. Learn by analyzing consumer analytics (actions, preferences, and interests), businesses can deliver highly relevant and timely content that resonates with their audience. ready to supercharge your brand? From understanding the customer journey to implementing data-driven strategies, we will explore the essential elements that can make behavior marketing effective and impactful. Discover how to segment your audience, design engaging customer experiences, and craft compelling call-to-actions that drive conversions. Whether you own a small business or work for a large corporation, mastering behavior marketing is crucial for staying competitive in today's digital landscape. Leverage cutting-edge A. I. and implement the insights and strategies to transform your marketing efforts and achieve long-term success. Pinpoint friction and reduce churn A/B Testing Measure your A/B test’s effect on the entire customer experience. Rapidly identify areas for experimentation, evaluate their impact, and generate hypotheses without relying on developer resources. In-App Guides Identify points of friction and send in-app messages to guide users through the product experience. Increase adoption and improve time-to-value by guiding users to key features and offering proactive support. Personalization Integrate user behavioral data with other best-of-breed marketing automation tools so you can immediately act on insights. Group users based on their behavior in your product, then use those segments to personalize users’ experiences through targeted campaigns. A/B Testing Measure your A/B test’s effect on the entire customer experience. Rapidly identify areas for experimentation, evaluate their impact, and generate hypotheses without relying on developer resources. In-App Guides Identify points of friction and send in-app messages to guide users through the product experience. Increase adoption and improve time-to-value by guiding users to key features and offering proactive support. Personalization Integrate user behavioral data with other best-of-breed marketing automation tools so you can immediately act on insights. Group users based on their behavior in your product, then use those segments to personalize users’ experiences through targeted campaigns. Let's Talk. Our marketing services are bespoke to each client and require a discovery call to learn about your business, goals and needs. No pressure, no commitment. Just a chat. Book a time that works best for you Behaviour Marketing How do you find Answers? Put yourself in your users’ shoes What if you could know exactly what your users want to accomplish in your product and what they do to get there? You’d stop wasting time on unused features and start investing in what matters most. Get a complete view of users’ behavior in your product so you can optimize your roadmap for success. Pinpoint friction and reduce churn Quickly and easily locate every opportunity to improve the user experience. Zero in on where users struggle and optimize your product accordingly to decrease dropoff and boost retention. Improve product-market fit Increase customer acquisition and retention (and ultimately revenue) by knowing which product features will best meet your customers’ needs. Turn passive customers into your biggest advocates by using behavioral insights to make the right product decisions for the market. Iterate faster than ever With instant access to engagement data, you can hypothesize, test, and measure the results of product updates on user behavior in real time. Then you can tie those results to quantifiable success metrics that tell you how well any part of your product is working. Inclusive Marketing How do you find Answers? Why is Inclusive Marketing important? Inclusive marketing is crucial because it allows businesses to connect authentically with a broader audience, fosters a sense of belonging among consumers, and helps in building brand trust and loyalty. It also reflects social responsibility and an awareness of the diverse world we live in. How does Inclusive Marketing differ from traditional marketing? Unlike traditional marketing, which often targets a general or specific demographic without much consideration for diversity, inclusive marketing actively seeks to represent and acknowledge the diversity of society. It goes beyond mere representation; it aims to resonate with different groups in a meaningful way. Can Inclusive Marketing impact brand perception? Yes, inclusive marketing can significantly impact brand perception. Brands that effectively implement inclusive marketing are often seen as more socially responsible, progressive, and relatable. This positive perception can lead to increased customer loyalty and a broader customer base. Inclusive Marketing as a Service Accessibility plays a crucial role in behavior marketing by ensuring that every customer, regardless of their abilities, can engage with and respond to your campaigns. Inclusive designs and accessible content remove barriers that might prevent a significant audience segment from acting on your offers. When marketing materials are optimized for accessibility, tools like screen readers and voice commands can interact seamlessly with your calls-to-action, boosting conversions. Additionally, accessible platforms provide richer data insights from a broader audience, allowing AI-driven behavioral analytics to offer a more complete picture of your customer base. By prioritizing accessibility, you ensure that your behavior marketing efforts reach their full potential—because inclusivity drives engagement. What's the Value of Analytics? With Behaviour marketing from an inclusive lens, we look for ways to optimize what you currently do, with what you're users are actually doing. The bigger the gap, the larger the ROI. How long can you wait? --- - Published: 2024-11-16 - Modified: 2025-05-02 - URL: https://virtuallycreative.ca/wordpress-websites/ WordPress Websites We've got a knack for building awesome websites tailored for start-ups, e-commerce and small to mid-cap businesses. What we do best Single Pagers Small businesses or individuals seeking a professional online presence. Learn a bit More... Growth Sites Businesses ready to expand online with additional features and more customization. Learn Some More... Business Websites Established businesses or entrepreneurs looking for advanced growth potential. Learn a lot More... Bespoke Solutions If you have a unique vision or want to dream big, this is the way to go. Learn a Bunch More... Want to dream big? Let's Talk! Whether it's a simple landing page, a personalized email marketing campaign, or a robust behavior-driven e-commerce solution, we've got you covered. Your Move, Now or Later? Single Pagers Small businesses or individuals seeking a professional online presence without breaking the bank. Features:•Single-page scrolling website. •Mobile-responsive design using a pre-selected premium template. •Custom-branded color palette and logo integration. •Powered by WordPress with Elementor Pro*. •Basic hosting setup (starting at $25/mo). •Basic SEO setup: Meta tags, sitemap generation, and image optimization. •Email/contact form integration. •Basic analytics setup (Google Analytics and Search Console). •Quick turnaround: Ready within 1-2 weeks. Growth Sites Businesses ready to expand online with additional features and more customization. Features:•Up to 5 custom-designed pages. •Mobile-friendly and branded for your business. •Powered by WordPress with Elementor Pro*. •Scalable hosting with SSL certificate setup. •Intermediate SEO setup: Keyword optimization, alt tags, and speed improvements. •Blog functionality setup with easy-to-update templates. •Integrated analytics dashboard (Google Analytics, Search Console, and visitor behavior insights). •Custom contact form with lead-capture capabilities. •Delivery: Ready within 3-4 weeks. Business Websites Established businesses or entrepreneurs looking for advanced functionality and growth potential. Features:•Up to 10 fully customized pages designed from scratch. •Unique brand-aligned design to stand out. •Powered by WordPress with Elementor Pro. •Integrated AI systems for automated copy and SEO suggestions. •Advanced SEO setup: Local SEO, technical audits, and on-page optimization. •Secure, fast, and scalable hosting with automated backups. •Custom blog/portfolio design for thought leadership or showcasing services. •Advanced analytics with regular reporting (3 months post-launch). •Optional e-commerce setup (basic store functionality for up to 10 products). •Delivery: Ready within 8-10 weeks. Bespoke Solutions If you have a unique vision or want to dream big, this is the way to go. Our Custom (bespoke) WordPress-powered Websites are entirely designed and developed based on your requirements. We work with you every step of the way to get that unique, inclusive website that stands out from the crowd. A consultation is required because you can't paint a Mona Lisa by filling out a form. Custom Look and Feel so your site stands out in a sea of boring. Powered by WordPress & Elementor Pro, the leading CMS and theme engine on the planet for quick and easy updates. Integrated A. I. systems for copy optimization. Powerful, scalable and secure hosting custom configured for you. Enhanced SEO from launch day sets the site up for success by combining your industry-specific techniques and local-SEO optimization best practices together. Integrates seamlessly with our behaviour & data-driven marketing services. 13 Years Experience With over 13 years of industry experience, Virtually(Creative) has mastered the art of crafting websites that don’t just look great—they deliver results. Our expertise spans cutting-edge tools like WordPress, Elementor Pro, and integrated AI systems, ensuring every site we build is fast, scalable, and easy to manage. From e-commerce platforms to local business websites, we understand what it takes to create solutions that align with your goals, enhance user experiences, and drive measurable growth. We combine proven behaviour-driven marketing insights, and future-proof design to launch websites that rank higher, convert better, and grow with your business. With a collaborative, tailored approach, we work closely with you to bring your vision to life. Don't take our word for it, take a look at some of our lovely client sites powering their businesses. All Sites are ready to scale your digital presence with the latest tech Happy Clients = Happy Customers bongoandb. com Wordpress & WooCommerce Bespoke Package mosaichairgroup. com Wordpress & Bookings Business Website Package alegrit. com Wordpress & Calendly Growth Sites Package cestbeauevents. com Wordpress Business Website Package neonbloom. band Wordpress & WooCommerce Business Website Package thesmithhouse. bar Wordpress & Events Pro Growth Sites Package Coming Soon... Wordpress & Automation Growth Website Package Coming Soon... Wordpress & Automation Growth Website Package Coming Soon... Wordpress & Automation Growth Website Package Want To Dream big? Let's Talk! Our superpower? Creating SEO-optimized, user-friendly websites and digital solutions that bring immediate value to your business. Don't wait. Let's make your online presence shine! Take the first step, Let's Chat! --- - Published: 2024-11-15 - Modified: 2024-11-16 - URL: https://virtuallycreative.ca/privacy-policy/ Privacy & Cookies Last updated: November 16, 2024This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Free Privacy Policy Generator. Interpretation and Definitions InterpretationThe words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural. DefinitionsFor the purposes of this Privacy Policy: Account means a unique account created for You to access our Service or parts of our Service. Company (referred to as either "the Company", "Virtually(Creative)" "We", "Us" or "Our" in this Agreement) refers to Virtually Creative Inc. Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses. Country refers to: Ontario, Canada Device means any device that can access the Service such as a computer, a cellphone or a digital tablet. Personal Data is any information that relates to an identified or identifiable individual. Service refers to the Website. Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service. Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit). Website refers to Virtually(Creative), accessible from https://virtuallycreative. ca You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Collecting and Using Your Personal Data Types of Data Collected Personal DataWhile using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to: Email address First name and last name Phone number Usage Data Usage DataUsage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (e. g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device. Information from Third-Party Social Media ServicesThe Company allows You to create an account and log in to use the Service through the following Third-party Social Media Services: Google Facebook Twitter LinkedIn If You decide to register through or otherwise grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account. You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy. Tracking Technologies and CookiesWe partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement. We use Heap. io analytics to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Heap Analytics collects and uses your data, visit the Heap. io Privacy Center. We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include: Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies. Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity). Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies on the Free Privacy Policy website article. We use both Session and Persistent Cookies for the purposes set out below: Necessary / Essential Cookies Type: Session Cookies Administered by: Us Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services. Cookies Policy / Notice Acceptance Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies identify if users have accepted the use of cookies on the Website. Functionality Cookies Type: Persistent Cookies Administered by: Us Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website. Use of Your Personal Data The Company may use Personal Data for the following purposes: To provide and maintain our Service, including to monitor the usage of our Service. To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user. For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service. To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation. To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information. To manage Your requests: To attend and manage Your requests to Us. For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred. For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience. We may share Your personal information in the following situations: With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You. For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company. With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us. With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions. With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile. With Your consent: We may disclose Your personal information for any other purpose with Your consent. Retention of Your Personal Data The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods. Transfer of Your Personal Data Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction. Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information. Delete Your Personal Data You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. Our Service may give You the ability to delete certain information about You from within the Service. You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us. Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so. Disclosure of Your Personal Data Business TransactionsIf the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy. Law enforcementUnder certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e. g. a court or a government agency). Other legal requirementsThe Company may disclose Your Personal Data in the good faith belief that such action is necessary to: Comply with a legal obligation Protect and defend the rights or property of the Company Prevent or investigate possible wrongdoing in connection with the Service Protect the personal safety of Users of the Service or the public Protect against legal liability Security of Your Personal Data The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security. Children's Privacy Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers. If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information. Links to Other Websites Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. Changes to this Privacy Policy We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Contact Us If you have any questions about this Privacy Policy, You can contact us: By email: alexander@virtuallycreative. ca --- - Published: 2024-11-15 - Modified: 2024-11-16 - URL: https://virtuallycreative.ca/terms-of-use/ Terms Of Use Lorem ipsum dolor sit amet, consectet adipiscing elitsed do eiusmLorem ipsum dolor sit amet, consectet adipiscing elit,sed do eiusm por incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea sint occaecat cupidatat non proident, sunt in culpa qui officia mollit natoque consequat massa quis enim. Donec pede justo, fringilla vitae, eleifend acer sem neque sed ipsum. Nam quam nunc, blandit vel, ridiculus mus. Donec quam felis, ultricies nec, pellentesque euLorem ipsum dolor sit amet, consectet adipiscing elitsed do eiusmLorem ipsum dolor sit amet, consectet adipiscing elit,sed do eiusm por incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea sint occaecat cupidatat non proident, sunt in culpa qui officia mollit natoque consequat massa quis enim. Donec pede justo, fringilla vitae, eleifend acer sem neque sed ipsum. Nam quam nunc, blandit vel, ridiculus mus. Donec quam felis, ultricies nec, pellentesque euLorem ipsum dolor sit amet, consectet adipiscing elitsed do eiusmLorem ipsum dolor sit amet, consectet adipiscing elit,sed do eiusm por incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea sint occaecat cupidatat non proident, sunt in culpa qui officia mollit natoque consequat massa quis enim. Donec pede justo, fringilla vitae, eleifend acer sem neque sed ipsum. Nam quam nunc, blandit vel, ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu --- - Published: 2024-11-15 - Modified: 2025-05-08 - URL: https://virtuallycreative.ca/contact/ Let's Talk Let's Talk. Let’s Make Magic Happen (or at least a really productive Google Meet)Down in the bottom-right corner, you’ll spot our resident genius, MonstarAI. It doesn’t sleep, doesn’t eat, and definitely doesn’t ghost. It’s trained on everything we do at Virtually(Creative)—from service details to project timelines to why your business deserves smarter systems. Ask it anything, anytime. (Except maybe where your missing socks went. It’s still working on that. )But hey—if you’d rather talk to a real human with a trim beard, a brain, and big ideas, click the calendar below to book a time with Alexander, our founder. No pressure, no pitches—just a chat to see if we vibe and how we can help you automate like a boss. address43. 706802, -79. 398336 Contact+1 236-233-1729 +1 647-518-0587 Snazzy Contact Form Don't like auto scheduler links? That's cool ... use the form and Alexander will get back to you within a business day. --- - Published: 2024-11-15 - Modified: 2025-01-28 - URL: https://virtuallycreative.ca/about/ We are, Virtually(Creative) Founded in 2010, Virtually(Creative) is more than just a freelance creative agency—it’s a testament to passion and excellence in the digital realm. Evolving from our roots in web devevlopment, Wordpress hosting and inclusive design. To stay ahead of the curve for 2025 and beyond, we’ve shifted to include behavior-driven marketing, custom AI solutions, and business automations that embrace cutting-edge technologies to deliver innovative results. the missionAt Virtually(Creative), our mission started off simple: to make websites for people, by people. We believe every project should blend creativity with purpose, resulting in a digital experience that’s not only beautiful but also meaningful. With our expertise in marketing, inclusive web design, AI, and SEO, we craft solutions that connect brands with the people who need them most—because technology should always serve humanity, not the other way around. The VisionOur vision is to transform how people interact with brands online. We aim to create spaces where creativity meets functionality, where businesses feel approachable, and where every click feels like a step toward connection. Virtually(Creative) is redefining what it means to engage with the digital world, one thoughtful, human-centered design at a time. A Fresh, New LookBold, bright, and full of heart—this rebrand is inspired by the owner’s daughter, whose fearless creativity picked the colors and set the tone. With an homage on Keith Haring’s iconic style, it’s playful yet powerful, sending a clear message: this brand is here to connect, inspire, and stand out. It’s not just a makeover; it’s a whole new vibe, driven by the energy of the next generation. 2025 & Beyond2025 marks the beginning of a bold chapter for Virtually(Creative). Inspired by the vibrant energy of our new brand direction, we’re doubling down on what matters: building digital experiences that empower businesses and delight their audiences while staying grounded in our core mission: making the web a better place for everyone. Located in Toronto 43. 706802, -79. 398336Virtually(Creative) is a digital agency, real people. We currently do not accept in-person appointments. Toronto, Ontario Al Romano, Founder & Developer Accessibility Statement I generated (and then tweaked) this accessibility statement from the W3C Accessibility Statement Generator Tool. You can probably do this for your own site without needing a plug-in, vendor, or extra human. Virtually(Creative) is committed to ensuring digital accessibility for people with disabilities. I am continually improving the user experience for everyone, and applying the relevant accessibility standards. Watch One Video That Inspired Me Accessibility statement for Virtually(Creative) We want everyone who visits the Virtually(Creative) website to feel welcome and find the experience rewarding. What are we doing? To help us make the Virtually(Creative) website a positive place for everyone, we've been using the Web Content Accessibility Guidelines (WCAG) 2. 1. These guidelines explain how to make web content more accessible for people with disabilities, and user friendly for everyone. The guidelines have three levels of accessibility (A, AA and AAA). We’ve chosen Level AA as the target for the Virtually(Creative) website. How are we doing? We're working hard to achieve our goal of Level AA accessibility, but we realise there are some areas that still need improving. The following information explains what we're doing to make that happen. 2. 5. 3: Label in NamePushing a new update to the theme to address identified issues. 3. 3. 1: Error IdentificationUpdate base theme to address the issue. 4. 1. 1: ParsingPush an update to the theme's code-base to address the issue. Let us know what you think If you enjoyed using the Virtually(Creative) website, or if you had trouble with any part of it, please get in touch. We'd like to hear from you. Email me at alexander@virtuallycreative. ca Let's keep in touch Have a question ? Feel free to reach out to us for any reason — we’re here to help! Contact Us --- - Published: 2024-11-15 - Modified: 2025-03-29 - URL: https://virtuallycreative.ca/ Inclusive behaviour-driven digital marketing Reinventing the future of digital marketing strategies in 2025. Let's empower your brand, together. What we do best Accessibility (a11y) Consulting 2. 6 million people identify with a disability. Is your brand compliant? Broaden your brands reach Artificial Intelligence (AI) Agents & Analyists Twice the speed and more reliable results at half the cost of chatGPT. * Learn how AI can help Business Automations Employees waste time with repeatable tasks when they could be focused on better things. Don't wait - automate! Start Saving Time at Work Behaviour-Driven Marketing Increase ROI with your existing digital efforts and data from your existing analytics and online footprint. More revenue from analytics Social Media Management With so many platforms it's easy to see why businesses prefer professional help managing their brand's online presence. Let Your Brand's Voice Shine WordPress Website Packages Beautiful websites for your business powered by the most trusted Content Management System on the planet. Build something beautiful Powerful AI Agents & Analyists See why teams at eBay, Salesforce and Boeing use generative AI platforms to keep ahead of the competition and drive innovation across teams. AI-Powered AutomationsGet answers from Agentic AI using your own business data to supercharge insights 2x faster than your competition. Safe & Secure InsightsPowered by your full data-stack, pin and weave customer journeys between platforms, teams or entire businesses. Focused, High Quality AnswersUse plain english to auto-query through 1000's of business metrics & dimensions across multiple platforms. Stop watching opportunities slip through the cracks AI agents and analysts help you catch hidden revenue, streamline operations, and turn missed chances into measurable wins. Learn how AI can help your business I don’t know where to start with AI. Is it too complicated for my business? Not at all. We simplify the process, introducing AI tools that match your needs without overwhelming you. Think of it as adding a super-efficient team member who works 24/7. I don’t have enough data for AI to analyze. Does it still work? AI can start small. Even limited data can provide valuable insights, and as you grow, the AI grows with you, becoming even more powerful over time. Will AI replace my team? No—AI enhances your team. It takes over repetitive tasks so your staff can focus on higher-value work like strategy, creativity, and customer relationships. Is AI too expensive for my business? AI tools are more affordable and scalable than ever. You don’t need a massive budget to start seeing benefits—just the right solution for your goals. AI Agents & Analyists Got Questions? Failing to integrate AI into your business is like showing up to a race on foot while everyone else has a rocket. AI agents handle the repetitive tasks that bog down your team, like answering the same customer questions 50 times a day. Analysts process mountains of data to uncover insights you’d never spot manually. Without AI, you’re operating in the dark while your competitors use it to predict trends, cut costs, and deliver 24/7 service. If you’re ready to stop wasting time and start running smarter, faster, and leaner, it’s time to let AI do the heavy lifting. Learn how AI can help your business Strategic Marketing Insights AI is revolutionizing the world—don’t get left behind! Elevate your business with cutting-edge technology and unlock insights twice as fast. Get double the speed at half the cost of OpenAI’s ChatGPT. * Unlock more revenue from your digital analytics Behaviour Marketing Got Questions? If you’re not tapping into behavior marketing, you’re leaving money—and customers—on the table. Every click, scroll, and purchase your audience makes tells a story about what they want and need. Ignoring this means you’re throwing generic campaigns into the void, hoping they stick. Personalized, data-driven marketing isn’t optional anymore—it’s what drives loyalty and repeat business. Without it, your competitors are already winning over your customers with ads and offers tailored to them. If you’re ready to stop guessing and start delivering what people actually want, behavior marketing is how you supercharge your growth. Unlock more revenue from your digital analytics I don’t know how to track customer behavior. Is it too late to start? Absolutely not! Most businesses start from scratch, and we’re here to set you up with the right tools to gather and understand customer data. You’ll be amazed at how quickly insights can lead to actionable results. I’m already running ads. Isn’t that enough? Running ads is great, but if they aren’t personalized or data-driven, they’re just noise. We’ll help you target the right audience with the right message, turning your ads into a powerful tool for conversion. What if my audience is too small for behavior marketing? No audience is too small. Behavior marketing doesn’t just work for big businesses—it scales with you. We’ll help you turn even a small group into loyal customers and grow from there. I’m worried about the cost. Is behavior marketing worth it? Yes! The return on investment from well-targeted, behavior-driven marketing is undeniable. By focusing on what works, you save money and see results faster. 2. 6 Million Reasons With over 2. 6 million Ontarians living with disabilities, accessible websites, services, and spaces are critical to reaching a wider audience. Don’t let accessibility be an afterthought—it’s your opportunity to reach more customers, build trust, and protect your business from costly fines. Let’s make your website, services, and spaces accessible to everyone. Start today and take the first step toward a more inclusive future! Broaden your brand's reach with over 2. 6 million people Accessibility (A11y) Consulting Got Questions? Ensuring your business complies with the Accessibility for Ontarians with Disabilities Act (AODA) is not just about meeting legal obligations—it’s about expanding your reach, enhancing your brand, and unlocking growth opportunities. With over 2. 6 million Ontarians living with disabilities, accessible websites, services, and spaces are critical to reaching a wider audience. Beyond inclusivity, AODA compliance safeguards you against potential fines and lawsuits while fostering trust with your community. Additionally, accessibility improvements often enhance user experiences for everyone, boosting SEO and usability for all customers. By embracing accessibility, you’re investing in innovation, compliance, and a more equitable Ontario, ensuring your business is future-ready and aligned with social responsibility. Broaden your brand's reach with over 2. 6 million people My website wasn’t built with accessibility in mind. Is it too late to fix it? It’s never too late! Accessibility can be implemented at any stage, and we’ll help identify gaps and solutions to make your site inclusive without starting from scratch. What if I don’t know how to test for accessibility? That’s where we come in. We’ll run audits, pinpoint what’s missing, and guide you on the exact steps to become compliant and user-friendly. Is accessibility really that important for my business? Yes—2. 6 million Ontarians live with disabilities, and failing to address accessibility excludes a significant audience. Plus, AODA compliance isn’t optional—it’s the law. What some companies don’t know is that they already need to be compliant! Don’t get caught with a beautiful website, but it’s not accessible to a majority of Ontarians. Beginning January 1, 2014: new public websites, significantly refreshed websites and any web content posted after January 1, 2012, must *meet Web Content Accessibility Guidelines (WCAG) 2. 0 Level A *Beginning January 1, 2021: all public websites and web content posted after January 1, 2012, must meet WCAG 2. 0 Level AA other than criteria 1. 2. 4 (live captions) and 1. 2. 5 (pre-recorded audio descriptions) * “Accessibility rules for businesses and non-profits” (Source: https://www. ontario. ca/page/accessibility-rules-businesses-and-non-profits) Will making my site accessible be too expensive? Not necessarily! Most accessibility fixes are small but impactful changes, like adding alt text, improving color contrast, or optimizing navigation. We’ll audit your site and tackle the updates without unnecessary overhauls. Website Conversions Your website should be your best salesperson, not a liability. If it’s slow, clunky, or impossible to update, you’re losing customers before they even get to know you. With WordPress, you’ll have a site that’s fast, user-friendly, and built to grow alongside your business—no more missed opportunities. Build a website that converts for your brand I already have a website. Why should I switch to WordPress? WordPress offers flexibility and control you won’t find elsewhere. Whether it’s better SEO, easier updates, or powerful plugins, switching to WordPress unlocks your site’s potential. My site is slow and outdated. Do I need a whole new one? Not necessarily. We can optimize and upgrade your existing site or build you a fresh one that works seamlessly—without losing what makes your brand unique. I don’t know how to update my site. Will WordPress be too hard to use? WordPress is user-friendly and designed for non-techies. We’ll teach you how to manage it—or take care of it for you—so you’re never stuck. What if my business outgrows my site? WordPress scales effortlessly. As your business grows, your site can grow too, adding features like e-commerce, blogs, or new services without starting over. WordPress Websites Got Questions? Your website is your digital storefront, and if it’s clunky, outdated, or slow, people will walk away—fast. A basic site might have been enough 10 years ago, but today, customers expect speed, mobile-friendliness, and design that feels effortless. If your site isn’t optimized for SEO, you’re invisible to search engines. If it’s hard to navigate, visitors won’t stick around. And if you’re not using the power of WordPress to keep things fresh, flexible, and functional, you’re missing out. Don’t let your competitors outshine you with a site that’s faster, smarter, and designed to convert. A WordPress website isn’t just an upgrade—it’s a necessity. Build a website that converts for your brand Let's Talk. Our services are bespoke and require a consultation to begin. Book a time to Chat --- --- ## Posts - Published: 2025-03-06 - Modified: 2025-03-10 - URL: https://virtuallycreative.ca/using-ai-to-enhance-bni-effectiveness-insights-from-bni-podcast-episodes-899-900/ - Categories: AI, BNI - Tags: 1-2-1, ai, BNI, Business Networking, Networking, Relationships Introduction Artificial intelligence (AI) is emerging as a powerful ally in networking. Even in relationship-driven organizations like BNI (Business Network International), AI can amplify effectiveness by providing insights, saving time, and uncovering new opportunities. This isn’t about replacing the human touch – it’s about using technology to strengthen our connections. In Episodes 899 and 900 of The Official BNI Podcast, Dr. Ivan Misner (BNI Founder, known as the “Father of Modern Networking”) and Spencer Reynolds (Executive Director of BNI Tampa Bay) explore how generative AI tools can supercharge your BNI activities. They discuss practical ways that BNI members can leverage AI for everything from one-to-one meeting prep to finding referrals. In this in-depth post, we’ll expand on those insights and provide a structured guide on using AI to enhance your BNI effectiveness. We’ll cover: • AI as a Relationship Tool – using AI to prepare for One-to-Ones (including G. A. I. N. S. profile analysis) and glean insights from documents. • Enhancing Weekly Presentations with AI – crafting and refining your Weekly Presentations with AI, and generating specific referral asks. • AI-Assisted Introductions and Referrals – identifying top referral partners in your chapter, automating outreach for One-to-Ones, and finding missing key partners to invite. • AI for Networking Follow-ups and Retention – summarizing meetings, creating action plans, and automating follow-up communications with AI. • Practical AI Prompts for BNI Members – a list of ready-to-use AI prompts (highlighted for clarity) that were mentioned or inspired by the podcast, with tips on using them. • Case Study: Implementing AI in BNI GTA/Leaside/East-York – how these AI strategies could be applied in a local BNI context (Toronto’s GTA region) to maximize networking success. By the end, you’ll see that AI isn’t just a tech buzzword – it’s a practical tool that can help you network smarter within BNI. Let’s dive in. AI to Enhance BNI Effectiveness as a Relationship Tool Building relationships is the heart of BNI, and AI can help you build them even better. One of the key takeaways from BNI Podcast Episode 899 is that AI can be used as a relationship-building tool. In BNI, members often meet individually for One-to-One meetings to learn about each other’s businesses and find ways to help. Preparation is critical for these meetings – and that’s where AI comes in handy. Using AI to Prepare for One-to-Ones: Before a One-to-One, you normally review your partner’s G. A. I. N. S. profile. (GAINS stands for Goals, Accomplishments, Interests, Networks, and Skills – a snapshot of a person’s background and objectives that BNI members exchange to get to know each other. ) Instead of scanning this profile alone, you can ask an AI assistant (such as ChatGPT or Claude) to analyze two GAINS profiles and suggest talking points or questions that will lead to a deeper conversation. For example, you might prompt an AI: “Here are my GAINS and my chapter colleague’s GAINS. What common interests or goals do we share? What insightful questions can I ask them during our One-to-One? ” The AI could highlight overlapping interests (maybe you both love hiking or have worked with non-profits) and propose questions around those areas. This helps you uncover genuine common ground quickly and get the conversation flowing beyond the basics. Gleaning Insights from Documents and Profiles: Beyond the GAINS profile, consider any other information you have about your fellow member. Perhaps they wrote a blog article, have a detailed LinkedIn profile, or provided a company brochure. AI tools can digest large amounts of text rapidly and summarize key points. By uploading documents or pasting text into an AI tool, you can get a concise overview of someone’s business and background. For instance, if your One-to-One partner is an estate lawyer who wrote a guide about estate planning, you could feed that into the AI and ask for the main takeaways. The AI might respond with, say, “They emphasize educating clients, they often work with financial planners, and a key challenge they face is people procrastinating on wills. ” Armed with these insights, you can walk into your meeting prepared to discuss relevant topics (“I see you collaborate with financial planners often – I know a good one I could introduce you to”) and avoid asking questions that the public info already answers. Benefits of AI in Relationship-Building: Using AI in this preparatory way has a few clear benefits: • Saves Time: Instead of spending an hour reading through someone’s website and LinkedIn, an AI summary can give you the highlights in minutes. You can dedicate more time to thinking about how to help that person, rather than just gathering data. • Finds Overlooked Connections: AI might spot less obvious commonalities. Maybe both your networks include contacts in a niche industry, or your Skills sections show complementary expertise. These are talking points you might have missed on your own. • Enhances Rapport: Walking into a One-to-One with deeper knowledge allows you to ask more thoughtful questions. It shows you’ve done your homework, which demonstrates respect and interest – a solid foundation for building trust. • Guides the Conversation: If you’re not sure how to break the ice or steer the discussion, AI-suggested questions can act as a gentle agenda. For example, “AI noted we both have a goal of expanding to the same neighborhood; maybe we can brainstorm approaches together? ” Such prompts can lead to productive brainstorming right in your meeting. Spencer Reynolds points out that AI is not a replacement for genuine human interaction, but a supplement to it. By leveraging AI as a research assistant, you free yourself to focus on the human side of networking – listening actively and finding ways to give value. Think of AI as a cheat sheet that helps you know your fellow member better, faster. Enhancing Weekly Presentations with AI Every BNI member knows the importance of the Weekly Presentation (often a 30-60 second pitch you give at each meeting). Over time, coming up with fresh and engaging weekly presentations can be challenging. This is another area where AI shines. Episode 899 highlighted that AI tools like ChatGPT, Claude, and even emerging platforms like Google’s Gemini can help members be more effective in crafting their presentations. Creating Personalized Weekly Presentations: The key to a great weekly presentation is personalization – it should clearly convey your business and what kind of referrals you’re looking for, ideally in a memorable way. AI can help you generate ideas or even draft the pitch, but you need to give it the right input. Start by telling the AI about your business in a sentence or two: who you are, what you do, your target customer, and a specific referral you want. For example: “I’m a residential real estate agent in Toronto specializing in first-time home buyers. I help young families find their first home. This week, I want to be referred to local mortgage brokers who work with first-time buyers. ” Then ask the AI to draft a 60-second BNI weekly presentation based on that. The AI might produce something like: “Hello everyone, I’m with , your go-to real estate agent helping young families find their starter homes in Toronto. Imagine a young couple anxious about buying their first house – I hold their hand through the whole process, making it easy and stress-free. This week, I’m looking to connect with mortgage brokers who specialize in first-time home buyers. If you know a friendly mortgage advisor who loves guiding new buyers, I’d appreciate an introduction. , helping families plant roots in our community! ” Notice how this covers who you are, the benefit you provide, and a clear ask (“mortgage brokers for first-time buyers”). Refining and Optimizing Your Presentation with AI: Once the AI gives you a draft, treat it as a starting point. You can then use AI to refine it further. Maybe the draft is too long or too formal; you can prompt, “Shorten this to about 45 seconds and make the tone more upbeat and casual. ” Or if you want it a bit catchier: “Add a humorous opening line about the stress of buying a first home. ” AI can iterate quickly, giving you multiple versions to choose from or inspire you. Always make sure the final speech sounds like you – you’ll be delivering it, after all. Inject your personality into it; the AI’s role is to give you structure and phrasing to build on. Many members also use AI as a thesaurus or phrasing coach: “How can I rephrase ‘I help people buy houses’ to sound more engaging? ” could yield alternatives like “I guide first-timers through the home-buying journey,” which might resonate better. Generating Specific Business Asks and Examples: One powerful technique for weekly presentations is to include a specific example of a referral you want. Instead of saying, “I need referrals to anyone who wants to buy a house,” a specific ask is, “I’d like an introduction to a couple expecting a baby and looking to upgrade from a condo to a house. ” AI can help brainstorm these concrete referral scenarios. You might tell your AI assistant what your general target is and ask for examples: “Give me three examples of specific clients I might be looking for as a real estate agent focusing on first-time buyers. ” It might respond with something like: • “A young couple currently renting a one-bedroom downtown who just found out they’re expecting a child and need a bigger place. ” • “A recent graduate with a stable tech job who has saved up and is ready to stop paying rent and buy his first condo. ” • “Newlyweds in their late 20s who want to take advantage of low interest rates to buy a starter home in the suburbs. ” You can take one of these and weave it into your presentation: “An ideal referral for me this week is that young couple expecting a baby and outgrowing their condo – if you know someone in that situation, please connect us. ” These vivid examples stick in your BNI sales team’s mind and make it easier for them to think of actual people to refer. AI essentially acts as a creative brainstorming partner to come up with such ideas. Consistent Quality and Variety: Over time, using AI can ensure you don’t fall into a rut with your weekly pitches. It can help you vary your wording, focus on different aspects of your business each time, and even incorporate seasonal themes or news when appropriate (e. g. , asking for referrals to accountants during tax season, if relevant to your business). The result is that your fellow chapter members remain interested and clear on what you offer, because you’re consistently delivering polished, targeted presentations. Spencer Reynolds notes that even simply asking an AI to “provide feedback on your weekly presentation” can highlight areas to improve – maybe your ask isn’t clear enough, or you spent too much time on technical details. Acting on that feedback will make your message more impactful. In short, AI can be your presentation coach and copywriter rolled into one. You provide the expertise and personal touch, and the AI provides structure, wording, and creativity boost. The outcome is a Weekly Presentation that’s concise, compelling, and effective at generating the leads you want. AI-Assisted Introductions and Referrals One of the most exciting insights from Episode 900 is how AI can help BNI members be more proactive and strategic in generating referrals and making introductions. Your BNI chapter is essentially a network of networks. Tapping into it fully means understanding who in the group should be working closely together and what gaps exist in your chapter’s roster. AI can assist on both fronts. Identifying the Best Referral Partners in Your Chapter: Within a BNI chapter, certain professions naturally complement each other as referral partners (think of the classic example: a residential real estate agent, a mortgage broker, and a real estate attorney form a referral triangle). Sometimes these synergies are obvious; other times, especially in a large chapter, you might not immediately spot every opportunity. Spencer Reynolds suggests using AI to map these relationships. For instance, you could input a list of your chapter’s members and their professions into an AI tool and ask something like, “Based on these professions, who are the most likely referral partners among the group, and why? ” According to Reynolds, you might first provide the AI with context about yourself or a specific member – e. g. , “I am a web designer in a BNI chapter” – and then feed it the chapter member list. An example prompt he gives: “Who are the best referral partners on the list and what should I be talking to them about? ”. The AI, having general knowledge of how businesses interact, might respond with something like: • “Your web design business would pair well with the marketing consultant and the print shop owner, since clients needing a new website often need branding and printed materials. You should discuss forming a mini power-team where you refer clients among each other. ” • “The mortgage broker and real estate attorney on the list should definitely connect, as they can send home-buying clients to each other. You might facilitate an introduction between them if they haven’t partnered yet. ” • “The event planner and the florist on the list serve similar clientele (weddings, corporate events). They could create a joint offering or simply refer clients who need each other’s services. ” These insights help you play matchmaker within your chapter, strengthening the group’s internal referral network. They also help you personally prioritize One-to-Ones: if AI indicates that two other members could be great referral sources for you, that’s a cue to schedule meetings with them ASAP and explore collaboration. Automating Outreach and One-to-One Requests: Once you identify whom you should be connecting with (be it inside or outside your chapter), the next step is reaching out. Crafting a friendly, personalized outreach message is another task AI can assist with. Suppose the AI identified that you (the web designer) and the marketing consultant should talk. You can ask AI to draft an email or message inviting that person to a One-to-One. For example: “Draft a professional but warm email to a fellow BNI member, Jane, who is a marketing consultant, suggesting we meet for coffee. Mention that I’d like to discuss how our services can complement each other (web design & marketing) and explore referral opportunities. ” The AI might generate something like: *Hi Jane, I hope you’re having a great week. I’ve been thinking about our BNI chapter and noticed that your marketing consultancy and my web design business might have some great synergy. I’d love to grab coffee or lunch with you sometime in the next week or two for a One-to-One meeting. We can chat about how we might help each other’s clients – for example, many of my web design clients ask about marketing, and I suspect some of your marketing clients might need website improvements. It would be great to learn more about what you do and see how we can refer business to each other. Let me know if you’re available to meet soon. I’m free next Tuesday or Friday afternoon. Looking forward to connecting! Best, * A message like this, polished by AI, saves you the stress of figuring out wording and ensures you hit the key points (common ground, mutual benefit, a polite ask to meet). You should of course tweak any AI-drafted note to add a personal touch (perhaps mention something you know about Jane or a specific thing from her recent weekly presentation). But using AI as a starting point can dramatically speed up your outreach and help you maintain a professional tone. This way, you can scale up your One-to-One requests without each message becoming a chore. Finding Missing Key Referral Partners and Inviting Them: Another advanced way to use AI is in strengthening the chapter by filling open categories. BNI works best when a chapter has a diverse range of professions that can pass referrals to each other. If a key profession is missing, all members could be losing business opportunities. AI can help analyze your chapter roster and suggest what categories would round out the referral network. For example, feed the AI a list of the professions currently in your chapter and then ask: “What related professions are not on this list that could generate referrals for these members? ” You might get an answer like: • “You have a residential realtor and a mortgage broker, but no real estate attorney. Adding one could complete the real estate trio, ensuring clients have legal support in transactions. ” • “There’s a commercial insurance agent and a business banker, but no commercial real estate broker. That profession could link up with those members for referrals involving business property moves. ” • “Several members serve homeowners (contractor, interior designer, pest control) but you don’t have a plumber or electrician. Those trades could both give and receive a lot of referrals in this group. ” Once you have identified a missing profession, the next step is finding a potential visitor or new member to fill it. AI might even assist indirectly here: for instance, you could use a tool like ChatGPT with browsing enabled or another AI connected to the internet to search for local professionals in that category (or you do a quick Google search yourself, then use AI to help draft outreach). Inviting Prospective Visitors with AI: Crafting an invitation that appeals to a potential visitor’s interests is key. Let’s say you identified a great local real estate attorney you’d like to invite. You can have AI help compose an invitation that highlights what’s in it for them. Example prompt: “Write a short invitation email to a real estate attorney to visit our BNI chapter. Emphasize that we have a strong network... --- - Published: 2023-07-13 - Modified: 2025-01-27 - URL: https://virtuallycreative.ca/behaviour-marketing-vs-traditional-marketing-which-is-more-effective/ - Categories: Behaviour Marketing, Traditional Marketing - Tags: ROI As a marketer, you know the power of persuasion. It's the key to getting your audience to act, whether purchasing, signing up for your newsletter, or sharing your content. But what if you could take your persuasion skills to the next level? What if you could tap into the science of persuasion and use behavioural psychology to boost your marketing ROI? That's where this topic comes in. By understanding how people think, feel, and behave, you can create more effective marketing campaigns that resonate with your audience on a deeper level. In this article, we'll explore the principles of persuasion and how you can apply them to your marketing strategy to drive more conversions and revenue. So let's dive in and discover the science of persuasion together. The Psychology of Persuasion - Understanding the Brain Before we dive into the principles of persuasion, it's essential to understand the psychology behind it. The human brain is incredibly complex, and many factors influence our decision-making process. One of the most critical factors is our emotions. Emotions play a significant role in how we perceive and react to information. For example, we're more likely to purchase if we feel happy than sad or angry. Another factor that influences our decision-making process is cognitive biases. Cognitive biases are mental shortcuts that our brain takes to process information quickly. There are many cognitive biases, including confirmation bias, availability bias, and anchoring bias. These biases can impact our decision-making process, even if we're unaware. Finally, social influence is another critical factor in our decision-making process. We're more likely to decide if we see others doing it. This is known as social proof, and it's a powerful tool for persuasion. The Six Principles of Persuasion Now that we understand the psychology behind persuasion, let's dive into the six principles of persuasion. These principles were developed by Robert Cialdini, a social psychologist who has spent decades studying the science of persuasion. Social proof, scarcity, authority, liking, reciprocity, and commitment/consistency are the six principles. Social Proof - Leveraging the Power of Influence Social proof is that we're more likely to adopt a particular behaviour if others do it. This can be a powerful tool in persuading people to take action. For example, if you're trying to get people to sign up for your newsletter, you could include testimonials from satisfied customers. Seeing that others have found value in your newsletter can motivate others to sign up. Scarcity - The Fear of Missing Out Scarcity is the idea that people are more likely to take action if they believe that a particular item or opportunity is scarce. For example, if you're selling a limited edition product, you could create a sense of urgency by letting people know that only a few items are left in stock. This can create a fear of missing out, a powerful motivator for people to purchase. Authority - Trusting the Experts Authority is the idea that people are more likely to trust and follow the advice of experts. For example, if you're promoting a new health supplement, you could include endorsements from doctors or other healthcare professionals. This can create a sense of trust and credibility, which can be a powerful motivator for people to purchase. Liking - The Power of Attraction Liking is the idea that people are likelier to be persuaded by people they like. For example, if you're trying to sell a product, you could use a spokesperson well-liked by your target audience. This can create a positive association with your product, which can motivate people to purchase. Reciprocity - Giving to Receive Reciprocity is the idea that people are more likely to take action if they feel like they owe you something in return. For example, if you're trying to get people to sign up for your newsletter, you could offer them a free e-book or other valuable content. This can create a sense of obligation, a powerful motivator for people to sign up. Commitment/Consistency - Sticking to Our Guns Commitment/Consistency is the idea that people are more likely to take action if they've made a public commitment to do so. For example, if you're trying to get people to attend an event, you could ask them to RSVP publicly on social media. This can create a sense of commitment, which can motivate people to follow through on their commitment. Applying the Science of Persuasion to Marketing Now that we've explored the principles of persuasion, let's talk about how you can apply them to your marketing strategy. The key is to understand your target audience and what motivates them. Once you know what motivates your audience, you can use the principles of persuasion to create more effective marketing campaigns. For example, if you're targeting millennials, you might focus on social proof and liking. Millennials are more likely to be influenced by their peers and social media influencers than traditional advertising. By using testimonials and endorsements from influencers, you can create a positive association with your product. On the other hand, if you're targeting baby boomers, you might focus on authority and scarcity. Baby boomers are more likely to be influenced by experts and limited-time offers. By using expert endorsements and creating a sense of urgency, you can create a powerful motivator for baby boomers to purchase. Boosting Marketing ROI with Persuasion Techniques By using the principles of persuasion in your marketing campaigns, you can boost your ROI significantly. For example, a study by Cialdini found that adding social proof to a hotel's promotional material increased the number of bookings by 18undefined. Testing different persuasion techniques to see what works best for your target audience is essential. A/B testing is a powerful tool that can help you determine the most effective techniques. By testing different headlines, calls-to-action, and other elements, you can optimize your campaigns for maximum effectiveness. Case Studies of Successful Persuasion Techniques Let's look at some real-world examples of successful persuasion techniques in marketing. Example 1: Dropbox Dropbox is a cloud storage service that has grown rapidly in popularity recently. One of the reasons for its success is its use of the principle of reciprocity. When someone signs up for Dropbox, they're given a certain amount of storage space for free. However, they can earn more free space by referring friends to the service. This creates a sense of obligation to Dropbox, which can motivate people to continue using the service. Example 2: Amazon Amazon is one of the world's largest online retailers, and it's known for using the principle of social proof. You'll see customer reviews and ratings when you visit an Amazon product page. This creates a sense of trust and credibility, which can be a powerful motivator for people to purchase. Example 3: Apple Apple is one of the world's most successful companies, known for using the principle of scarcity. Every year, Apple releases a new iPhone, and there's always a limited supply of the new model. This creates a sense of urgency and exclusivity, motivating people to upgrade their phones. Conclusion The science of persuasion is a powerful tool in marketing. By understanding the principles of persuasion and how they impact our decision-making process, you can create more effective marketing campaigns that resonate with your audience on a deeper level. Whether using social proof, scarcity, authority, liking, reciprocity, or commitment/consistency, the key is to test different techniques to see what works best for your target audience. By optimizing your campaigns for maximum effectiveness, you can boost your ROI and achieve greater success in your marketing efforts. --- - Published: 2023-05-29 - Modified: 2025-01-27 - URL: https://virtuallycreative.ca/why-behavior-marketing-is-the-key-to-building-a-stronger-brand-identity-2/ - Categories: Behaviour Marketing, Brand Identity - Tags: Brand Identity, Marketing In today's digital age, building a solid brand identity is crucial for businesses looking to stand out in a crowded market. But with so many marketing strategies out there, it's easy to get lost in the noise. That's where behaviour marketing comes in. By analyzing consumer behaviour, businesses can tailor their marketing efforts to better connect with their audience and build a brand identity that resonates with them. Behaviour marketing has been shown to increase engagement, improve customer loyalty, and ultimately drive sales. But what exactly is behaviour marketing, and how can businesses implement it effectively? In this article, we'll explore the fundamentals of behaviour marketing and provide actionable tips for using it to build a stronger brand identity. So, if you're ready to take your marketing strategy to the next level, keep reading! Understanding your target audience You need to understand your target audience before implementing a successful behaviour marketing strategy. This means taking the time to research your customers and get to know their needs, wants, and behaviours. By understanding your audience, you can tailor your marketing efforts to better connect with them and build a stronger brand identity. One effective way to understand your target audience is by creating buyer personas. A buyer persona is a fictional representation of your ideal customer based on research and data about your target audience. By creating detailed buyer personas, you can better understand the needs, wants, and behaviours, and tailor your marketing efforts accordingly. Another way to understand your target audience is by analyzing customer data. This includes data points such as demographics, purchase history, and website behaviour. By analyzing this data, you can gain insights into your audience's behaviour and preferences and use this information to create more targeted and effective marketing campaigns. Understanding your target audience is essential for implementing a successful behaviour marketing strategy. By taking the time to research and analyze your audience, you can better connect with them and build a brand identity that resonates with their needs and preferences. The importance of data in behaviour marketing Data plays a crucial role in behaviour marketing. Without data, it's impossible to understand your audience's behaviour and preferences and tailor your marketing efforts accordingly. But what types of data are essential for behaviour marketing? A critical type of data is website behaviour data. This includes metrics such as page views, time spent on the site, and click-through rates. By analyzing this data, you can gain insights into how your audience interacts with your website and use this information to optimize your website for a better user experience. Another necessary type of data is purchase history data. This includes purchase frequency, average order value, and purchased products. By analyzing this data, you can gain insights into your audience's buying behaviour and use this information to create more targeted and effective marketing campaigns. Social media data is also essential for behaviour marketing. This includes metrics such as likes, shares, and engagement rates. By analyzing this data, you can gain insights into your audience's social media behaviour and use this information to create more targeted and effective social media campaigns. Ultimately, data is essential for behaviour marketing. By collecting and analyzing data, you can gain insights into your audience's behaviour and preferences and use this information to create more targeted and effective marketing campaigns. Creating a behaviour marketing strategy Once you understand your target audience and have collected data on their behaviour and preferences, it's time to create a behaviour marketing strategy. This involves using your collected data to develop targeted and effective marketing campaigns that resonate with your audience. One effective way to create a behaviour marketing strategy is by using segmentation. Segmentation involves dividing your audience into groups based on shared characteristics like age, location, or purchase history. By segmenting your audience, you can create more targeted and effective marketing campaigns that resonate with specific groups of customers. Another effective strategy is personalization. Personalization involves tailoring your marketing efforts to individual customers based on their behaviour and preferences. This includes personalized product recommendations, targeted email campaigns, or website content. Social media is also an essential part of any behaviour marketing strategy. Using social media listening tools, you can gain insights into your audience's social media behaviour and use this information to create more targeted and effective social media campaigns. Ultimately, creating a behaviour marketing strategy involves using your collected data to develop targeted and effective marketing campaigns that resonate with your audience. Using segmentation, personalization, and social media, you can create a strong brand identity that resonates with your customers and drives sales. Examples of successful behaviour marketing campaigns So, what does a successful behaviour marketing campaign look like? Let's take a look at some examples: Amazon: Amazon is a master of behaviour marketing. By analyzing customer behaviour and purchase history, Amazon can create personalized product recommendations that resonate with individual customers. This has led to increased engagement, customer loyalty, and sales. Spotify: Spotify uses behaviour marketing to personalize the user experience. By analyzing listening behaviour and preferences, Spotify can create personalized playlists and recommendations that resonate with individual users. Sephora: Sephora uses behaviour marketing to create a personalized shopping experience. Sephora can make targeted product recommendations and promotions that resonate with individual customers by analyzing purchase history and behaviour. Ultimately, successful behaviour marketing campaigns involve using data to create targeted and personalized marketing campaigns that resonate with individual customers. Measuring the success of your behaviour marketing efforts To determine the success of your behaviour marketing efforts, it's crucial to track and analyze key metrics. This includes metrics such as engagement, conversion, and customer retention rates. Engagement rates measure how well your audience is engaging with your marketing campaigns. This can include email open rates, social media engagement, and website bounce rates. Conversion rates measure how well your marketing campaigns are driving sales. This can include metrics such as click-through rates, lead generation rates, and purchase rates. Customer retention rates measure how well your marketing campaigns are retaining customers. This can include metrics such as repeat purchase rates and customer loyalty. By tracking and analyzing these metrics, you can gain insights into the effectiveness of your behaviour marketing efforts and make changes as needed to improve results. The Role of Personalization in behaviour marketing Personalization is a crucial component of behaviour marketing. By tailoring your marketing efforts to individual customers based on their behaviour and preferences, you can create a more personalized and engaging experience that resonates with your audience. One effective way to personalize your marketing efforts is through email marketing. By using segmentation and personalization, you can create targeted and effective email campaigns that resonate with individual customers. Another effective strategy is personalized content marketing. This involves creating content tailored to your audience's needs and preferences. Creating content that resonates with your audience increases engagement and builds a stronger brand identity. Ultimately, personalization is essential for behaviour marketing. By tailoring your marketing efforts to individual customers, you can create a more personalized and engaging experience that drives sales and builds customer loyalty. Tools and technologies for behaviour marketing There are a variety of tools and technologies available for behaviour marketing. These include: Customer relationship management (CRM) software allows businesses to collect and analyze customer data and use this information to create targeted and effective marketing campaigns. Marketing automation software: Marketing automation software allows businesses to automate marketing tasks, such as email campaigns and social media posts, based on customer behaviour and preferences. Social media listening tools: Social media listening tools allow businesses to monitor social media conversations and gain insights into customer behaviour and preferences. Ultimately, your chosen tools and technologies will depend on your business needs and goals. But by using these tools effectively, you can create targeted and effective behaviour marketing campaigns that resonate with your audience and drive sales. Common mistakes to avoid in behaviour marketing While behaviour marketing can be highly effective, there are some common mistakes to avoid. These include: Failing to collect and analyze data: Without data, it's impossible to understand your audience's behaviour and preferences and tailor your marketing efforts accordingly. Failing to personalize marketing efforts: Personalization is essential for behaviour marketing. By tailoring your marketing efforts to individual customers, you can create a more personalized and engaging experience that resonates with your audience. Failing to measure success: To determine the effectiveness of your behaviour marketing efforts, tracking and analyzing key metrics is essential. By avoiding these common mistakes, you can create targeted and effective behaviour marketing campaigns that resonate with your audience and drive sales. Conclusion: Why behaviour marketing is essential for building a solid brand identity In today's digital age, building a solid brand identity is essential for businesses looking to stand out in a crowded market. And behaviour marketing is the key to building a brand identity that resonates with your audience. By understanding your target audience, collecting and analyzing data, and creating targeted and personalized marketing campaigns, you can make a strong brand identity that drives engagement, builds customer loyalty, and, ultimately, drives sales. So, consider implementing a behaviour marketing strategy to take your marketing strategy to the next level. By doing so, you can build a stronger brand identity that resonates with your audience and drives success for your business. --- - Published: 2023-05-20 - Modified: 2024-11-17 - URL: https://virtuallycreative.ca/the-science-of-persuasion-using-behavioural-psychology-to-boost-your-marketing-roi/ - Categories: Behaviour Marketing, Psychology, Science - Tags: Marketing, ROI We'll explore the principles of persuasion and how you can apply them to your marketing strategy to drive more conversions and revenue. As a marketer, you know the power of persuasion. It's the key to getting your audience to act, whether purchasing, signing up for your newsletter, or sharing your content. But what if you could take your persuasion skills to the next level? What if you could tap into the science of persuasion and use behavioural psychology to boost your marketing ROI? That's where this topic comes in. By understanding how people think, feel, and behave, you can create more effective marketing campaigns that resonate with your audience on a deeper level. In this article, we'll explore the principles of persuasion and how you can apply them to your marketing strategy to drive more conversions and revenue. So let's dive in and discover the science of persuasion together. The Psychology of Persuasion - Understanding the Brain Before we dive into the principles of persuasion, it's essential to understand the psychology behind it. The human brain is incredibly complex, and many factors influence our decision-making process. One of the most critical factors is our emotions. Emotions play a significant role in how we perceive and react to information. For example, we're more likely to purchase if we feel happy than sad or angry. Another factor that influences our decision-making process is cognitive biases. Cognitive biases are mental shortcuts that our brain takes to process information quickly. There are many cognitive biases, including confirmation bias, availability bias, and anchoring bias. These biases can impact our decision-making process, even if we're unaware. Finally, social influence is another critical factor in our decision-making process. We're more likely to decide if we see others doing it. This is known as social proof, and it's a powerful tool for persuasion. The Six Principles of Persuasion Now that we understand the psychology behind persuasion, let's dive into the six principles of persuasion. These principles were developed by Robert Cialdini, a social psychologist who has spent decades studying the science of persuasion. Social proof, scarcity, authority, liking, reciprocity, and commitment/consistency are the six principles. Social Proof - Leveraging the Power of Influence Social proof is that we're more likely to adopt a particular behaviour if others do it. This can be a powerful tool in persuading people to take action. For example, if you're trying to get people to sign up for your newsletter, you could include testimonials from satisfied customers. Seeing that others have found value in your newsletter can motivate others to sign up. Scarcity - The Fear of Missing Out Scarcity is the idea that people are more likely to take action if they believe that a particular item or opportunity is scarce. For example, if you're selling a limited edition product, you could create a sense of urgency by letting people know that only a few items are left in stock. This can create a fear of missing out, a powerful motivator for people to purchase. Authority - Trusting the Experts Authority is the idea that people are more likely to trust and follow the advice of experts. For example, if you're promoting a new health supplement, you could include endorsements from doctors or other healthcare professionals. This can create a sense of trust and credibility, which can be a powerful motivator for people to purchase. Liking - The Power of Attraction Liking is the idea that people are likelier to be persuaded by people they like. For example, if you're trying to sell a product, you could use a spokesperson well-liked by your target audience. This can create a positive association with your product, which can motivate people to purchase. Reciprocity - Giving to Receive Reciprocity is the idea that people are more likely to take action if they feel like they owe you something in return. For example, if you're trying to get people to sign up for your newsletter, you could offer them a free e-book or other valuable content. This can create a sense of obligation, a powerful motivator for people to sign up. Commitment/Consistency - Sticking to Our Guns Commitment/Consistency is the idea that people are more likely to take action if they've made a public commitment to do so. For example, if you're trying to get people to attend an event, you could ask them to RSVP publicly on social media. This can create a sense of commitment, which can motivate people to follow through on their commitment. Applying the Science of Persuasion to Marketing Now that we've explored the principles of persuasion, let's talk about how you can apply them to your marketing strategy. The key is to understand your target audience and what motivates them. Once you know what motivates your audience, you can use the principles of persuasion to create more effective marketing campaigns. For example, if you're targeting millennials, you might focus on social proof and liking. Millennials are more likely to be influenced by their peers and social media influencers than traditional advertising. By using testimonials and endorsements from influencers, you can create a positive association with your product. On the other hand, if you're targeting baby boomers, you might focus on authority and scarcity. Baby boomers are more likely to be influenced by experts and limited-time offers. By using expert endorsements and creating a sense of urgency, you can create a powerful motivator for baby boomers to purchase. Boosting Marketing ROI with Persuasion Techniques By using the principles of persuasion in your marketing campaigns, you can boost your ROI significantly. For example, a study by Cialdini found that adding social proof to a hotel's promotional material increased the number of bookings by 18%. Another study found that using scarcity in email subject lines increased the open rate by 22%. Testing different persuasion techniques to see what works best for your target audience is essential. A/B testing is a powerful tool that can help you determine the most effective techniques. By testing different headlines, calls-to-action, and other elements, you can optimize your campaigns for maximum effectiveness. Case Studies of Successful Persuasion Techniques Let's look at some real-world examples of successful persuasion techniques in marketing. Example 1: Dropbox Dropbox is a cloud storage service that has grown rapidly in popularity recently. One of the reasons for its success is its use of the principle of reciprocity. When someone signs up for Dropbox, they're given a certain amount of storage space for free. However, they can earn more free space by referring friends to the service. This creates a sense of obligation to Dropbox, which can motivate people to continue using the service. Example 2: Amazon Amazon is one of the world's largest online retailers, and it's known for using the principle of social proof. You'll see customer reviews and ratings when you visit an Amazon product page. This creates a sense of trust and credibility, which can be a powerful motivator for people to purchase. Example 3: Apple Apple is one of the world's most successful companies, known for using the principle of scarcity. Every year, Apple releases a new iPhone, and there's always a limited supply of the new model. This creates a sense of urgency and exclusivity, motivating people to upgrade their phones. Conclusion The science of persuasion is a powerful tool in marketing. By understanding the principles of persuasion and how they impact our decision-making process, you can create more effective marketing campaigns that resonate with your audience on a deeper level. Whether using social proof, scarcity, authority, liking, reciprocity, or commitment/consistency, the key is to test different techniques to see what works best for your target audience. By optimizing your campaigns for maximum effectiveness, you can boost your ROI and achieve greater success in your marketing efforts. --- - Published: 2023-05-20 - Modified: 2024-11-17 - URL: https://virtuallycreative.ca/10-must-have-qualities-to-look-for-in-website-developers-in-toronto/ - Categories: Web Developer - Tags: CSS, HTML, JavaScript, Must-Have, MYSQL, PHP, Top Quality, Toronto, Web Dev, WordPress Hiring the right website developer in Toronto is a critical step towards achieving online success. With the ever-growing digital landscape, your website serves as the face of your brand and a crucial platform for engaging with customers. However, finding the right developer who meets your specific requirements can be a daunting task. That's why we've compiled a list of 10 must-have qualities to look for in website developers in Toronto. First and foremost, technical expertise is paramount. A skilled developer should have a strong command of programming languages, such as HTML, CSS, and JavaScript, to ensure seamless functionality and user experience. Additionally, knowledge of content management systems like WordPress or Shopify can be a valuable asset. Communication skills are also essential. A developer who can effectively understand your vision and collaborate with you throughout the project will ensure that your website reflects your brand identity accurately. Attention to detail, creativity, and problem-solving abilities are other qualities you should consider during the hiring process. By prioritizing these ten must-have qualities, you'll be well on your way to finding a talented website developer who can bring your online presence to life. Importance of hiring a skilled website developer When it comes to your online presence, a skilled website developer can make all the difference. They have the technical expertise and knowledge to create a website that not only looks great but also functions seamlessly. A poorly designed, inaccessible, or slow-loading website will drive potential customers away, so it's crucial to invest in a developer who knows what they're doing. Not only does a skilled developer have the technical know-how, but they also understand the importance of inclusive design and development is to user experience and search engine optimization. They can create a website that not only looks visually appealing but also ranks well in search engine results that anyone can use or access. This directly leads to increased organic traffic and higher conversion rates. Understanding the qualities to look for in website developers Before diving into the qualities to look for in website developers in Toronto, it's essential to have a clear understanding of your specific requirements. Are you looking for someone to build a simple brochure website or a complex e-commerce platform? Do you need someone who specializes in a particular content management system or has experience in a specific industry? By identifying your needs, you can narrow down your search and find the best developer for your project. Technical expertise and programming languages First and foremost, technical expertise is paramount. A skilled developer should have a strong command of programming languages, such as HTML, CSS, and JavaScript, to ensure seamless functionality and user experience. These languages form the foundation of web development and are essential for creating interactive and dynamic websites. Additionally, knowledge of content management systems like WordPress or Shopify can be a valuable asset. These platforms allow for easy website management and updates, even for non-technical users. A developer who is familiar with these systems can save you time and money in the long run. Responsive web design and mobile optimization In today's mobile-first world, responsive web design and mobile optimization are crucial. A skilled website developer should have experience in creating websites that adapt to different screen sizes and devices. This ensures that your website looks and functions great, whether it's viewed on a desktop, tablet, or smartphone. Mobile optimization goes beyond just responsive design. It involves optimizing page load times, reducing unnecessary elements, and improving overall performance on mobile devices. With the majority of internet users accessing websites through their mobile devices, it's essential to prioritize mobile optimization. SEO knowledge and on-page optimization Having a beautiful website is only half the battle. To drive organic traffic and increase visibility, your website needs to be optimized for search engines. A skilled website developer should have a solid understanding of search engine optimization (SEO) principles and best practices. This includes optimizing on-page elements such as meta tags, headings, and URL structure. A developer who understands the importance of keyword research and incorporating relevant keywords into the website's content can help improve your website's search engine rankings. User experience and user interface design User experience (UX) and user interface (UI) design are essential aspects of website development. A skilled developer understands the importance of creating a website that is intuitive, easy to navigate, and visually appealing. They consider factors such as page layout, typography, color scheme, and overall aesthetics to create a positive user experience. A website that provides a seamless user experience not only keeps visitors engaged but also encourages them to take desired actions, such as making a purchase or filling out a contact form. A developer who can balance functionality with aesthetics can create a website that leaves a lasting impression on visitors. Portfolio and past client work When evaluating potential website developers in Toronto, it's crucial to review their portfolio and past client work. This gives you an insight into their style, capabilities, and the types of projects they have worked on. Look for developers who have experience in your industry or have worked on similar projects to yours. Additionally, consider reaching out to past clients for references or testimonials. This can give you valuable insights into the developer's communication skills, professionalism, and ability to meet deadlines. Communication and collaboration skills Effective communication and collaboration are key to a successful website development project. A developer who can effectively understand your vision and collaborate with you throughout the project will ensure that your website reflects your brand identity accurately. They should be able to ask the right questions, provide regular updates, and incorporate your feedback into the design and development process. Furthermore, a developer who can communicate technical concepts in a clear and concise manner can help you make informed decisions about your website's functionality and features. Conclusion and final thoughts By prioritizing these ten must-have qualities, you'll be well on your way to finding a talented website developer who can bring your online presence to life. Remember to consider your specific requirements, review their technical expertise, portfolio, and past client work, and assess their communication and collaboration skills. Finding the right website developer in Toronto is an investment in the future success of your online business. --- - Published: 2023-05-05 - Modified: 2024-11-17 - URL: https://virtuallycreative.ca/how-to-test-your-websites-accessibility-and-improve-user-experience/ - Categories: User Experience - Tags: A11y, Performance, Testing, UI, UX, Web As the world becomes increasingly digital, the importance of website accessibility cannot be overstated. It's essential to ensure that all users, regardless of their abilities, can easily access and use your website, irrespective of their abilities. Not only is it the right thing to do, but it's also required by law in many countries. However, testing website accessibility can seem daunting, especially if you're unfamiliar with the guidelines and tools available. This article explores essential steps to test your website's accessibility and improve user experience. From understanding the WCAG guidelines to using automated tools and manual testing, you'll learn how to identify accessibility issues and fix them. So, whether you're a website owner, developer, or digital marketer, this guide is for you. Let's get started and ensure everyone can access your website without barriers. Why website accessibility matters Website accessibility is crucial for several reasons. First, it ensures that your website is inclusive and accessible to all users, regardless of their abilities. This means that people with disabilities, such as visual, auditory, or physical impairments, can easily access your website. Second, it's required by law in many countries. In the United States, for example, websites must comply with the Americans with Disabilities Act (ADA), which prohibits discrimination against people with disabilities. Failure to comply with these regulations can result in legal action and hefty fines. Finally, website accessibility improves user experience and increases engagement, conversions, and customer loyalty. Understanding web accessibility guidelines (WCAG) The Web Content Accessibility Guidelines (WCAG) are guidelines developed by the World Wide Web Consortium (W3C) to ensure that websites are accessible to all users. The procedures are organized into three levels of conformance: A, AA, and AAA, with AAA being the highest level of accessibility. The guidelines cover several areas, including perceivable, operable, understandable, and robust. Perceivable means that the content must be presented so that users can perceive it, regardless of their abilities. Operable means that users must be able to operate the website's interface, including navigation and forms. Understandable means that the content must be presented so users can understand it. Robust implies the website's content must be compatible with various user agents, such as different browsers and assistive technologies. Tools to test website accessibility Several automated tools can help you test your website's accessibility. These tools analyze your website's code and highlight accessibility issues, such as missing alt text, low contrast, and keyboard navigation issues. Some popular tools include: WAVE: a free online tool that provides visual feedback on your website's accessibility issues. Funkify: a free browser extension that identifies accessibility issues and provides in-depth guidance on remediating them. aXe: a free browser extension that identifies accessibility issues and provides advice on how to fix them. Lighthouse: a tool built into Google Chrome that audits your website's accessibility, performance, and more. While automated tools can identify many accessibility issues, they're not perfect. Some problems require manual testing to remember, and computerized tools can't always detect context-specific issues. Therefore, it's essential to use a combination of automated and manual testing to ensure your website is accessible to all users. Testing website accessibility manually Manual testing involves using assistive technologies like screen readers and keyboard-only navigation to test your website's accessibility. This type of testing can be time-consuming, but it's essential to ensure your website is accessible to users with disabilities. To perform manual testing, you'll need to install and use assistive technologies, such as: Screen readers: software that reads aloud the content on the screen for users who are blind or have low vision. Keyboard-only navigation: testing the website's navigation using only the keyboard, without the mouse. Voice recognition software: allows users to navigate the website and input text using voice commands. Using these tools, you can identify accessibility issues that automated devices can't detect, such as missing landmarks, incorrect headings, and confusing form labels. Common website accessibility issues Several common website accessibility issues can make it difficult or impossible for users with disabilities to access your website. By understanding these issues, you can identify and fix them to improve your website's accessibility. Some common accessibility issues include: Missing alt text: Images without alternative text can be challenging or impossible for visually impaired users to understand. Low contrast: Low-contrast text and images can be difficult for low-vision users. Inaccessible forms: Forms that are difficult to navigate or use can be challenging for users with disabilities. Non-descriptive links: Links that don't describe where they lead can confuse users with disabilities. Poor website structure: Websites with poor structure can be challenging to navigate for users with disabilities. By addressing these common issues, you can ensure that your website is accessible to all users. Improving website accessibility Improving website accessibility requires a combination of automated and manual testing, as well as design and development changes. Some tips for improving website accessibility include: Use descriptive alt text: Provide alternative text for images that accurately describe the image's content. Increase contrast: Use high-contrast colours to make text and images more accessible to low-vision users. Use semantic markup: Use HTML tags, such as headings and landmarks, to provide structure and meaning to your website's content. Provide captions and transcripts: Provide captions and transcripts for audio and video content to make it accessible to users with hearing impairments. Design for keyboard navigation: Ensure your website's navigation and forms can be used with a keyboard and don't rely on mouse-only interaction. By implementing these changes, you can improve your website's accessibility and ensure that all users can access and use your website with ease. Tips for Designing an accessible website In addition to making design and development changes, designing an accessible website requires a user-centred approach. Some tips for designing an accessible website include: Understand your users: Understand your users' needs and preferences, including those with disabilities. Follow accessibility guidelines: Follow the WCAG guidelines to ensure your website is accessible to all users. Simplify your design: Use simple, clean design principles to make your website more accessible and easily navigate. Provide clear instructions: Provide clear and concise instructions for using your website's features and functionality. Test with users: Test your website's accessibility with users with disabilities to identify issues and receive feedback. By designing with accessibility in mind and testing your website with users, you can ensure that your website is user-friendly and accessible to all users. User testing for accessibility User testing for accessibility involves testing your website with users with disabilities to identify accessibility issues and receive feedback. This type of testing can help you understand your users' needs and preferences and ensure that your website is accessible to all users. To perform user testing for accessibility, you'll need to recruit users with disabilities and provide them with specific tasks to complete on your website. You'll also need to provide assistive technologies, such as screen readers, for users who need them. By observing users as they navigate your website, you can identify accessibility issues and receive feedback on how to improve your website's accessibility. Conclusion Website accessibility is essential for ensuring that all users can easily access and use your website, regardless of their abilities. By understanding the WCAG guidelines, using automated and manual testing tools, and making design and development changes, you can improve your website's accessibility and user experience. Remember to design with accessibility in mind, test with users, and continuously improve your website's accessibility to ensure that all users can access and use your website without barriers. --- - Published: 2023-05-01 - Modified: 2024-11-17 - URL: https://virtuallycreative.ca/how-customer-journey-mapping-can-help-you-increase-sales-and-boost-roi/ - Categories: Customer Journey - Tags: Customer, Journey, Mapping, ROI, Sales As a business owner, understanding your customers is critical to success. But have you ever considered the customer journey? The path your customers take from first discovering your brand to making a purchase can be complex and nuanced. Enter customer journey mapping. This powerful tool allows you to visualize every step of the customer journey and identify areas where you can improve the experience for your customers. By doing so, you can increase sales and boost your ROI. In this article, we'll dive into the benefits of customer journey mapping and provide tips on creating effective maps for your business. So, whether you're just starting or looking to improve your existing customer experience, discover how customer journey mapping can take your business to the next level. Understanding the Concept of Customer Journey Mapping Customer journey mapping is a process of visualizing and understanding the various stages a customer goes through when interacting with your brand. It allows you to identify the points of contact between your brand and the customer and the emotions and motivations that drive the customer's behaviour. The customer journey typically consists of several stages: awareness, consideration, purchase, and loyalty. Each step represents a different level of engagement with your brand, and understanding the customer's experience at each stage can help you improve the overall experience and ultimately lead to increased sales and customer loyalty. Customer journey mapping involves visualizing the customer's journey, including all touchpoints, such as your website, social media, email marketing, and in-store experience. By mapping out these touchpoints, you can identify potential pain points and areas for improvement, which can help you increase customer satisfaction and drive sales. Benefits of Customer Journey Mapping The benefits of customer journey mapping are numerous. Firstly, it allows you to understand your customers and their needs better. By mapping out the customer journey, you can identify the touchpoints where customers are most likely to engage with your brand and the emotions they experience during those interactions. Secondly, customer journey mapping helps you identify pain points in the customer journey. By understanding where customers are struggling or experiencing frustration, you can improve the customer experience and ultimately increase customer satisfaction. Thirdly, customer journey mapping can help you increase sales and boost your ROI. By identifying areas for improvement in the customer journey, you can make changes that lead to a more positive customer experience, increasing the likelihood of customers making a purchase. How to Create a Customer Journey Map Creating a customer journey map involves several steps. Here are some tips to help you get started: Identifying Customer Touchpoints The first step in creating a customer journey map is to identify all the touchpoints the customer has with your brand. This includes your website, social media, email marketing, in-store experience, customer service, and any other relevant touchpoints to your business. Gathering Customer Data and Feedback Once you have identified the touchpoints, gathering data and customer feedback at each journey stage is essential. This can include analyzing website traffic, social media engagement, customer service interactions, and customer surveys. Analyzing Customer Behavior and Pain Points Once you have gathered customer data and feedback, it's crucial to analyze the data to identify patterns and pain points in the customer journey. This can include identifying areas where customers are dropping off or experiencing frustration and regions where they are positively engaging with your brand. Using Customer Journey Maps to Improve Sales and ROI Once you have identified the pain points and areas for improvement, it's time to change the customer experience. This can involve changing your website, improving customer service, or creating targeted marketing campaigns to address customer needs at each journey stage. Examples of Successful Customer Journey Mapping Many businesses have successfully used customer journey mapping to improve the customer experience and increase sales. One example is the online retailer Zappos, which used customer journey mapping to identify pain points in the customer journey and improve the website and customer service. As a result, the company saw increased customer satisfaction and a boost in sales. Another example is the health and wellness brand, SoulCycle, which used customer journey mapping to improve the in-store experience for customers. By mapping out the customer journey and identifying pain points, the company was able to make changes to the overall experience, leading to increased customer loyalty and sales. Tools and Resources for Customer Journey Mapping Many tools and resources are available to help you create effective customer journey maps. Some popular options include: Lucidchart a cloud-based diagramming tool that allows you to create professional-looking customer journey maps. Smaply is a customer journey mapping tool with persona creation and customer feedback analysis features. JourneyMap a free customer journey mapping tool that allows you to create maps with a drag-and-drop interface. Conclusion Customer journey mapping is a powerful tool that can help you improve the customer experience, increase sales, and boost your ROI. By understanding the customer journey and identifying pain points, you can change the customer experience, leading to increased customer satisfaction and loyalty. Customer journey mapping is a valuable tool whether you're just starting or looking to improve your existing customer experience. --- - Published: 2023-04-03 - Modified: 2025-01-27 - URL: https://virtuallycreative.ca/transforming-your-marketing-game-with-behaviour-marketing-strategy-packages-a-comprehensive-guide/ - Categories: Behaviour Marketing, Marketing Strategy - Tags: Guide, Packages, Transformation Are you tired of throwing money at marketing campaigns that don't resonate with your audience? Do you feel you're missing out on potential customers and leads, despite your best efforts? It's time to take your marketing game to the next level with behaviour marketing strategy packages. This comprehensive guide will show you how to transform your marketing approach by leveraging data and analytics to understand your audience's behaviours and preferences. You can create targeted campaigns that speak directly to your customers' needs and interests with a behaviour marketing strategy. From email marketing to social media advertising, behaviour marketing can help you achieve better results and higher ROI. Let's dive in and discover how to use behaviour marketing to take your business to the next level. Understanding Behavior Marketing Strategy Packages Behaviour marketing is all about understanding your customers and their actions. Instead of using a one-size-fits-all marketing approach, you can use data to create personalized campaigns that speak directly to your customer's interests and needs. Behaviour marketing strategy packages take this approach further by providing a comprehensive plan for leveraging data and analytics to create targeted campaigns that drive results. At its core, behaviour marketing is about using data to understand your audience's actions and preferences. This can include everything from website clicks to social media engagement to email opens and clicks. By analyzing this data, you can gain insights into what motivates your customers and what types of messaging and content will resonate with them. Behaviour marketing strategy packages are designed to help businesses take a structured approach to analyze this data and creating targeted campaigns that drive results. These packages typically include various tools and services, including analytics software, marketing automation tools, and personalized content creation services. Benefits of Behavior Marketing Strategy Packages The benefits of behaviour marketing strategy packages are clear. Businesses can achieve better results and higher ROI by leveraging data and analytics to create personalized campaigns. Here are just a few of the critical benefits of behaviour marketing strategy packages: Personalization: Creating campaigns that speak directly to your customer's interests and needs can increase engagement and build stronger customer relationships. Targeting: Behavior marketing strategy packages allow you to target specific segments of your audience with tailored messaging and content, increasing the effectiveness of your campaigns. Automation: By automating certain aspects of your marketing campaigns, you can save time and resources while still achieving better results. Analytics: Behavior marketing strategy packages typically include powerful analytics tools that allow you to track the effectiveness of your campaigns and make data-driven decisions. How to Create a Behavior Marketing Strategy Package Creating a behaviour marketing strategy package requires a structured approach. Here are the critical steps involved in creating a behaviour marketing strategy package: Define your goals: Before creating a behaviour marketing strategy package, you need to define your goals. What are you trying to achieve? Are you looking to increase website traffic, generate leads, or drive sales? Analyze your audience: Once you've defined your goals, you must analyze your audience. Who are your customers? What are their interests and behaviours? What types of messaging and content will resonate with them? Develop a personalized content strategy: Based on your audience analysis, you can develop a customized content strategy that speaks directly to your customer's interests and needs. Leverage marketing automation tools: Behavior marketing strategy packages typically include automation tools that allow you to automate certain aspects of your campaigns, such as email marketing and social media advertising. Analyze campaign effectiveness: Finally, you need to track the effectiveness of your campaigns and make data-driven decisions about optimizing your approach. Critical Components of an Effective Behavior Marketing Strategy Package An effective behaviour marketing strategy package should include various tools and services to help businesses achieve their marketing goals. Here are some of the critical components of an effective behaviour marketing strategy package: Analytics software: Behavior marketing strategy packages typically include powerful analytics software that allows businesses to track user behaviour and make data-driven decisions. Personalized content creation: To create effective behaviour marketing campaigns, businesses must create personalized content that speaks directly to their customers' interests and needs. Behaviour marketing strategy packages often include customized content creation services. Marketing automation tools: To save time and resources, behaviour marketing strategy packages often include devices that allow businesses to automate certain aspects of their campaigns, such as email marketing and social media advertising. A structured approach: An effective behaviour marketing strategy package should provide businesses with a structured approach to analyzing data and creating targeted campaigns. Examples of Successful Behavior Marketing Strategy Packages Behaviour marketing strategy packages have been used by businesses across a range of industries to achieve impressive results. Here are a few examples of successful behaviour marketing campaigns: Amazon: Amazon uses behaviour marketing to personalize product recommendations for its customers. By analyzing customer behaviour, Amazon can suggest products likely to interest each customer. Netflix: Netflix uses behaviour marketing to recommend movies and TV shows to its users. By analyzing viewing behaviour, Netflix can suggest content likely to interest each user. Spotify: Spotify uses behaviour marketing to recommend music to its users. By analyzing listening behaviour, Spotify can suggest a theme likely to interest each user. Behaviour Marketing Tools and Software Various behaviour marketing tools and software can help businesses create effective behaviour marketing campaigns. Here are a few examples: Google Analytics: Google Analytics is a powerful tool that allows businesses to track user behaviour and make data-driven decisions. HubSpot: HubSpot is a marketing automation tool with various features designed to help businesses create targeted campaigns. Marketo: Marketo is a marketing automation tool with various features to help businesses create effective behaviour marketing campaigns. Measuring the Success of Your Behavior Marketing Strategy Package To measure the success of your behaviour marketing strategy package, you need to track a range of metrics, including website traffic, leads generated, and sales. By analyzing these metrics, you can gain insights into the effectiveness of your campaigns and make data-driven decisions about optimizing your approach. Behaviour Marketing Strategy Package Pricing and ROI The cost of behaviour marketing strategy packages can vary depending on the tools and services included. However, the ROI of these packages can be significant, as businesses can achieve better results and higher ROI by creating personalized, targeted campaigns that speak directly to their customer's needs and interests. Conclusion Behaviour marketing strategy packages are powerful for businesses looking to transform their marketing approach. Companies can achieve better results and higher ROI by leveraging data and analytics to create targeted campaigns. If you want to take your marketing game to the next level, it's time to start exploring behaviour marketing strategy packages and how they can help you achieve your goals. --- - Published: 2021-03-16 - Modified: 2024-11-17 - URL: https://virtuallycreative.ca/addressing-the-performance-inequality-gap/ - Categories: Accessibility - Tags: A11y, Chrome Dev Summit, Inequality, Mobile, Performance The Mobile Performance Inequality Gap, 2021 Alex Russel, a lead performance developer at Google is a firm believer in “an internet for everyone”. He highlights this in a poignant Chrome Dev Summit talk in 2016 where he showed that when we construct the digital world to the limits of the best devices, we build a less usable one for 80+% of the world’s users. Since things have changed since 2016, the updated golden web performance standard to achieve now is ~100KiB of HTML/CSS/fonts and ~300-350KiB of JS (gzipped).  This rule-of-thumb limit typically lasts about two years and is a hard target to meet. Most modern development tooling easily surpasses this amount in lieu of providing a robust and intuitive developer experience but there is a high cost in doing so if you’re attempting to cater to an international market, as the data suggests. Your company’s poor site performance can manifest as lower engagement, higher bounce rates, or a reduction in conversions. The harmful business impact of poor performance is constantly re-validated. Big decreases in performance predictably lead to (somewhat lower) decreases in user engagement and conversion. The scale of the effect can be deeply situational or hard to suss out without solid metrics, but it’s there. When doing user research, Google’s Web Team found some interesting patterns: Users hate delays and unreliability on mobile: the level of stress caused by mobile delays is comparable to watching a horror movie. Fifty percent of smartphone users are more likely to use a company’s mobile site when browsing or shopping because they don’t want to download an app. One of the top reasons for uninstalling an app is the limited storage (whereas an installed PWA usually takes less than 1MB). Smartphone users are more likely to purchase from mobile sites that offer relevant recommendations on products, and 85% of smartphone users say mobile notifications are useful. According to those observations, Google found that customers prefer experiences that are fast, installable, reliable, and engaging (F. I. R. E. )! This means companies need to be laser-focused when it comes to performance budgeting. Check out the average device capability worldwide. From 2017 data, the default global baseline is a ~$200 Android device on a 400Kbps link with a 400ms round-trip-time (“RTT”). This translates into a budget of ~130-170KB of critical-path resources, depending on composition — the more JS you include, the smaller the bundle must be. The single most important thing to understand about the landscape of devices your sites will run on is that they are not new phones. Two numbers set the stage: 45% of mobile connections occur over 2G worldwide 75% of connections occur on either 2G or 3G The median user is on a slow network. Just how slow is a matter of some debate. This makes some intuitive sense: smartphones are not in their first year (and haven’t been for more than a dozen years), and most users do not replace their devices every year. Most smartphone sales today are replacements (that is, to users who have previously owned a smartphone), and the longevity of devices continues to rise. The worldwide device replacement average is now 33 months. In markets near smartphone saturation, that means we can expect the median device to be nearly 18 months old. PWAs leverage modern web capabilities How we can solve this issue of performance inequality? By recognizing the issue within our own products and services and using Progressive Web Applications as a way to overcome some technical obstacles and deliver performative, highly optimized apps quickly and effectively. Progressive Web Apps (PWAs) are web apps that use service workers, manifests, and other web-platform features in combination with progressive enhancement to give users an experience on par with native apps. PWAs provide a number of advantages to users — including being installable, progressively enhanced, responsively designed, re-engageable, linkable, discoverable, network independent, and secure. PWAs are not created with a single technology. They represent a new philosophy for building web apps, involving some specific patterns, APIs, and other features. It's not that obvious if a web app is a PWA or not from first glance. An app could be considered a PWA when it meets certain requirements, or implements a set of given features: works offline, is installable, is easy to synchronize, can send push notifications, etc. There are some key principles a web app should try to observe to be identified as a PWA. It should be: Discoverable, so the contents can be found through search engines. Installable, so it can be available on the device's home screen or app launcher. Linkable, so you can share it by sending a URL. Network independent, so it works offline or with a poor network connection. Progressively enhanced, so it's still usable on a basic level on older browsers, but fully-functional on the latest ones. Re-engageable, so it's able to send notifications whenever there's new content available. Responsively designed, so it's usable on any device with a screen and a browser—mobile phones, tablets, laptops, TVs, refrigerators, etc. Secure, so the connections between the user, the app, and your server are secured against any third parties trying to get access to sensitive data. Offering these features and making use of all the advantages offered by web applications can create a compelling, highly flexible offering for your users and customers all while keeping the performance inequality gap top of mind. Is it worth doing all that? Absolutely! With a relatively small amount of effort required to implement the core PWA features, the benefits for people using older and slower devices are huge. For example: A decrease in loading times after the app has been installed, thanks to caching with service workers, along with saving precious bandwidth and time. PWAs have near-instantaneous loading (from the second visit). The ability to update only the content that has changed when an app update is available. In contrast, with a native app, even the slightest modification can force the user to download the entire application again. A look and feel that is more integrated with the native platform—app icons on the home screen or app launcher, applications that automatically run in full screen mode, etc. Re-engaging with users through the use of system notifications and push messages, leading to more engaged users and better conversion rates. It's well worth trying out a PWA approach, so you can see for yourself if it works for your app. Advantages of web applications A fully-capable progressive web application should provide all of the following advantages to the user. Discoverability The eventual aim is that web apps should have better representation in search engines, be easier to expose, catalog and rank, and have metadata usable by browsers to give them special capabilities. Some of the capabilities have already been enabled on certain web-based platforms by proprietary technologies like Open Graph, which provides a format for specifying similar metadata in the HTML  block using  tags. The relevant web standard here is the Web app manifest, which defines features of an app such as name, icon, splash screen, and theme colors in a JSON-formatted manifest file. This is for use in contexts such as app listings and device home screens. Installability A core part of the web app experience is for users to have app icons on their home screen, and be able to tap to open apps into their own native container that feels nicely integrated with the underlying platform. Modern web apps can have this native app feel via properties set inside the Web app manifest, and via a feature available in modern smartphone browsers called web app installation. Linkability One of the most powerful features of the web is the ability to link to an app at a specific URL without the need for an app store or complex installation process. This is how it has always been. Network independence Modern web apps can work when the network is unreliable, or even non-existent. The basic ideas behind network independence are to be able to: Revisit a site and get its contents even if no network is available. Browse any kind of content the user has previously visited at least once, even under situations of poor connectivity. Control what is shown to the user in situations where there is no connectivity. This is achieved using a combination of technologies: Service Workers to control page requests (for example storing them offline), the Cache API for storing responses to network requests offline (very useful for storing site assets), and client-side data storage technologies such as Web Storage and IndexedDB to store application data offline. Progressive enhancement support Modern web apps can be developed to provide an excellent experience to fully capable browsers, and an acceptable (although not quite as shiny) experience to less capable browsers. We've been doing this for years with best practices such as progressive enhancement. By using progressive enhancement, PWAs are cross-browser. This means developers should take into account the differences in implementation of some PWA features and technologies between different browser implementations. Re-engageability One major advantage of native platforms is the ease with which users can be re-engaged by updates and new content, even when they aren't looking at the app or using their devices. Modern web apps can now do this too, using new technologies such as Service Workers for controlling pages, the Web Push API for sending updates straight from server to app via a service worker, and the Notifications API for generating system notifications to help engage users when they're not actively using their web browser. Responsiveness Responsive web apps use technologies like media queries and viewport to make sure that their UIs will fit any form factor: desktop, mobile, tablet, or whatever comes next. Secure The web platform provides a secure delivery mechanism that prevents snooping while simultaneously ensuring that content hasn’t been tampered with, as long as you take advantage of HTTPS and develop your apps with security in mind. It's also easy for users to ensure that they're installing the right app, because its URL will match your site's domain. This is very different from apps in app stores, which may have a number of similarly-named apps, some of which may even be based on your own site, which only adds to the confusion. Web apps eliminate that confusion and ensure that users get the best possible experience. --- ---