The Toronto District School Board, in conjunction with the Focus on Youth summer project, wanted to pilot a customized 7-week, full-time social media curriculum for select students which would allow them to learn how to access the Pattison-OneStop Media TV Screens inside select TSDB public high schools along with properly using and managing school associated social media accounts and online presence. Once completing the course, they students were able to go back to their own schools and teach fellow students proper social media procedure that falls within the TDSB’s approved computer usage guidelines.

These screens, similar to CP24 and other news broadcasts, shows internal news going on inside the school for students and teachers. It also pulls live info from Facebook, Twitter, and other social media accounts, so having a strong knowledge of how these systems & social networks work and properly utilizing them was a must.

What the Students Learned

During the 7 week program, students were exposed to several social media networks and learned about the best practices for each network. They learned the importance of having a content creation plan and why creating a social media policy is critical for success.

Networks Covered:

  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • Pinterest
  • Instagram

Analytics Platforms Covered:

  • Hootsuite
  • Google Analytics
  • Facebook Insights
  • Bit.ly / Owl.ly

Course Objectives

The Toronto District School Board wanted to stress the importance of security, and the responsibility users have when creating content online.

Course Main Objectives:

  • Learn proper social media best practices (per network)
  • Use best practice content creation to feed content into the OneStop TV system
  • Learn the importance of a social media policy and the limits to posting content online
  • Create an environment of online accountability when using social media for business purposes
  • Use data from networks to gain insight into user behavior to help set content creation direction

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