09 Jun
chrome

Google Instant Preview: New Era of SEO?

If you look back over internet history, one of the prodominant functions has been the ability to search and its role in connecting users to information. Search engines allow you to find specific information in the vast, overwhelmingly large Internet; critical to effectively being able to find what you’re looking for. Marketing budgets once dedicated to design-driven mediums like print, direct mail, hell even good online banner advertising were trumped by text-only search engine marketing and optimization. It seemed for at least 10 years the internet and all it’s visual power was still being trumped by words. Even when a picture is worth 1000 of them.

So, 10 years of text-based advertising later, search engine giant Google has finished testing and ready to deploy a game changing feature: Instant Previews. Click on the link to activate it for your google searches now! This new addition to every-day searching could bring some potential ramifications on how websites should be designed moving forwards.

Google’s new Instant Preview feature will start to put eye-catching design and exceptional images at …

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09 Jun

“ Quick tips to optimize Google Adwords copy on a per term basis. ”

Al Romano

Google Adwords: SEM Tips & Tricks

Everyone wants to have a successful online marketing campaign so it’s no surprise that Google, and search engines in general can play a big part of your sucess or failure. To be successful in Search Engine Marketing (SEM) you need to have a strong grasp of what your potential customers are trying to achieve. Advertisements that are relevant to the customers search queries will bring higher click-through rates (CTRs), better quality scores on Google and lowers costs per click (CPC); all leading to more sales and wider margins in the end. Your customer’s buying process, and it’s understanding, are critical to a successful SEM plan of attack (P.O.A). This is different than a normal marketing techniques on other mediums like radio, television and print which although still focus (hopefully) on your customers buying process and understanding it’s more of a best guess by professionals. With the internet you are starting with direct input from the customer themselves which should sound like a marketing team’s dream.

When a customer goes to search their are indicators from what they are searching. The …

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