22 Jul
Sprout-vs-Hoot-mini

Dashboard Wars: HootSuite vs Sprout Social

What are Social Media Dashboards?

Social media is inescapable, even if you don’t want to use them websites in 2012 want you to connect via: everything. In the landscape of web 2.0 websites having social media connections aren’t even a second thought just expected. Clever social media icons pepper footers and top bars of websites everywhere; and the expectation is you have the accounts to connect to and use them. Before 2008, having multiple accounts, or many pages started to make managing your social persona quite the time consuming task. Thankfully we have two answers to help manage everything social, glean awesome insights into your online influence and all from an easy to manage, central “dashboard”.

*Note: This post might contain some affiliate links. Don’t be scared! That just means if you like what you see and purchase something, you’ll help me out too, and it’s really appreciated.

Read More →
09 Jun

“ Quick tips to optimize Google Adwords copy on a per term basis. ”

Al Romano

Google Adwords: SEM Tips & Tricks

Everyone wants to have a successful online marketing campaign so it’s no surprise that Google, and search engines in general can play a big part of your sucess or failure. To be successful in Search Engine Marketing (SEM) you need to have a strong grasp of what your potential customers are trying to achieve. Advertisements that are relevant to the customers search queries will bring higher click-through rates (CTRs), better quality scores on Google and lowers costs per click (CPC); all leading to more sales and wider margins in the end. Your customer’s buying process, and it’s understanding, are critical to a successful SEM plan of attack (P.O.A). This is different than a normal marketing techniques on other mediums like radio, television and print which although still focus (hopefully) on your customers buying process and understanding it’s more of a best guess by professionals. With the internet you are starting with direct input from the customer themselves which should sound like a marketing team’s dream.

When a customer goes to search their are indicators from what they are searching. The …

Read More →
23 Mar

Windows Live Writer, essential for every blogger!

Personally I’m not a fan of having to open my browser every time I want to post something onto my blog. In fact it’s because of this reason that their are so little posts on here! Well, that and the fact that I’ve been extremely busy.

While waiting for my MMORPG to finish its scheduled server maintenance (no, not World of Warcraft) I stumbled upon this helpful program in my start menu. Windows Live Writer, why have I never seen you before??

With a couple of clicks I was already setup and ready to start posting into Blogger. I have to say painless setups are always nice. Especially coming from Microsoft. I enjoy the interface as well, easy to understand; nothing anyone can’t pick up if you’ve used Microsoft Word; and who the hell hasn’t used Word, I mean seriously.

I also like that I can easily insert content with the click of a side button! It organizes posts and all your blogs if you have more than 1.

My favourite aspect is the Preview tab, allowing you …

Read More →